Question of the Day: Where Does Badge Engineering Stop and Platform Sharing Begin?
There's an interesting discussion taking place below the 2011 Audi A3 post from earlier today. I mentioned that for the money (figure right near $40K), I'd take a Subaru STI as opposed to an up-kitted A3 even with the V6, the AWD and the DSG. One of the main reasons is that when you boil the small Audi down, you're left with a VW Golf. Er, Rabbit. However, many of you argue, "so what?" And, as there are no stupid questions, so what indeed? Who cares what underpins the car. The A3 is (somehow) more than a Golf with a nice interior. By that logic, what was wrong with the Cadillac Cimarron? I'm being serious. GM took their basic economy car (Chevy Cavalier), added some leather and slapped some gold badges on the back. Pretty much what Audi does when turning a Rabbit into an A3. Yet one works, and one doesn't. I wonder why? You?
Cleanup driver for Team Black Metal V8olvo.
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