Gran Turismo 5 to Become "Facebook for Enthusiasts"
According to Reuters UK, Sony's senior producer for Gran Turismo has revealed that Japanese consumer electronics giant has changed the videogame's, uh, emphasis. Taku Imasaki says "Our goal is to become another medium for car companies [to run ads], like magazines and TVs." The admission comes hot on the heels of a "teaser installment" of "Gran Turismo 5 Prologue," for PS3 (the full version of the driving simulator is due next year). Embedding automakers' ads into the game is just the beginning. Imasaki-san says "Ideally we could become the MySpace or Facebook for auto enthusiasts." As Sony's PS3 is fully net compatible, the commercial opportunities are endless (e.g. "click here for a real world test drive."). There's no word [yet] on more "subtle" if fast becoming "traditional" in-game advertising– background billboards, sponsor decals, architectural features (gas stations?). It appears that some of the world's best cars are already powering down that slippery slope.
Glenn is a baby-boomer, born in 1954. Along with his wife, he makes his home in Connecticut. Employed in the public sector as an Information Tedchnology Specialist, Glenn has long been a car fan. Past rides have included heavy iron such as a 1967 GTO, to a V8 T-Bird. In between those high-horsepower cars, he's owned a pair of BMW 320i's. Now, with a daily commute of 40 miles, his concession to MPG dictates the ownership of a 2006 Honda Civic coupe which, while fun to drive, is a modest car for a pistonhead. As an avid reader, Glenn enjoys TTAC, along with many other auto-realated sites, and the occasional good book. As an avid electronic junkie, Glenn holds an Advanced Class amateur ("ham") radio license, and is into many things electronic. From a satellite radio and portable GPS unit in the cars, to a modest home theater system and radio-intercom in his home, if it's run by the movement of electrons, he's interested. :-)
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