Suzuki's Concept Sedan and My Free Lunch

suzukis concept sedan and my free lunch

Suzuki, despite its 55 percent market share in India, is not the most exhilarating brand in the United States. Their best car in production, the Swift, isn't even sold here. So to entice all the journos to hit up their press conference, they gave out free lunch. At their new concept car unveiling, they showed us a new D-segment sedan concept (Accord/Malibu/etc competitor) that looks fantastic and a little like the Lexus LS460 from the side. What percent production ready is it? Hard to cut through the PR talk, which says it communicates a new design language, yada yada yada. It's front wheel drive, has a 3.6 liter V6 (sound like any General Motors cars you know?) and a six-speed automatic transmission. The concept car has AWD, though whether that comes through in a production model is questionable.

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  • Sherman Lin Sherman Lin on Mar 20, 2008

    So how was the lunch?

  • Justin Berkowitz Justin Berkowitz on Mar 20, 2008

    @Sherman Lin: Terrible. And my Suzuki Japanese lunch included: Chinese peanut sauce noodles Vietnamese summer Rolls Asparagus and avocado sushi

  • Gracilism Gracilism on Mar 20, 2008

    Surprisingly, Suzuki has the best looking concept at the show so far. That is a beautiful car. But we all know it will be styled down for production, and none of the hype will translate into sales. And of course Suzuki won't know why. I always loved the mantra, 'Good design doesn't cost anything'. Too bad good design stops at the concepts.

  • Guyincognito Guyincognito on Mar 20, 2008

    I always wondered why Suzuki makes such cool bikes and yet such lame cars. Why not make a wild looking, fun car? Or at least a good looking sporty car. Why CUV's and a D class? You can't put motorcycle engines in those.

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