Saab Targets Eco-Fashionistas With… T-Shirts
Even though they don't have one hybrid or E85-compatible vehicle (or customer) on the showroom floor, Saab wants you to know they're eco-friendly. GM announced today that Saab is launching the "Pure BioPower Eco Clothing Collection." At an "exclusive pre-New York Auto Show party," the erstwhile Swedish brand trotted-out the 9-X Hybrid concept, "designed to reflect the priorities of youthful customers seeking progressive looks, responsible performance and high-tech communications in a fun-to-drive package." Yes, well, how about Saab's new line of "100 percent ecological/organic cotton" clothing? The apparel features buttons made from the Coroso Nut ("its harvest leaves the rain forest untouched"). If that wasn't enough (and for me, it is), Saab also announced they're donating $40k to the Earth Pledge FutureFashion Initiative. This salve the conscience of the sweat-shop fashionistas org "promotes renewable, reusable and organic materials and methods." A noble goal, indeed. If you don't want Saab clothes (to wash in Bio-Power detergent), you can "help the non-profit organization with an exciting program to be announced at a later date." Will it be before May? That's when Saab's "first collection" will be available at saabexpressions.com. The line forms… somewhere else.