Saab Targets Eco-Fashionistas With… T-Shirts

Frank Williams
by Frank Williams
saab targets eco fashionistas with t shirts

Even though they don't have one hybrid or E85-compatible vehicle (or customer) on the showroom floor, Saab wants you to know they're eco-friendly. GM announced today that Saab is launching the "Pure BioPower Eco Clothing Collection." At an "exclusive pre-New York Auto Show party," the erstwhile Swedish brand trotted-out the 9-X Hybrid concept, "designed to reflect the priorities of youthful customers seeking progressive looks, responsible performance and high-tech communications in a fun-to-drive package." Yes, well, how about Saab's new line of "100 percent ecological/organic cotton" clothing? The apparel features buttons made from the Coroso Nut ("its harvest leaves the rain forest untouched"). If that wasn't enough (and for me, it is), Saab also announced they're donating $40k to the Earth Pledge FutureFashion Initiative. This salve the conscience of the sweat-shop fashionistas org "promotes renewable, reusable and organic materials and methods." A noble goal, indeed. If you don't want Saab clothes (to wash in Bio-Power detergent), you can "help the non-profit organization with an exciting program to be announced at a later date." Will it be before May? That's when Saab's "first collection" will be available at The line forms… somewhere else.

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  • Stein X Leikanger Stein X Leikanger on Mar 18, 2008

    Per Gillbrand must be rotating, and he isn't even dead yet. He had wonderful, eco-friendly engines ready and set to go -- in the damn mid-90's!!! They donated 40k? What, they skipped lunch all week?

  • Driving course Driving course on Mar 18, 2008

    If being eco friendly involves Swedish blondes, like the one in the photo, sporting clothes that use less fabric count me in.

  • BuckD BuckD on Mar 18, 2008

    I have a suggestion: TTAC should always use that image or similar images featuring scantily clad Scandinavian women whenever they run a story about Saab.

  • Kjc117 Kjc117 on Mar 18, 2008

    Hmmmmmmmmmm...are those tops on the SAAB girls bio degradable ? Eco friendly huh? How can you tell a 2000 SAAB from a 2008?