Kia Director of PR: Hyundai and Kia Are Apples and Oranges

Justin Berkowitz
by Justin Berkowitz
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Despite some, ahem, similar products like the Kia Optima/Hyundai Sonata, Kia Rio/Hyundai Accent, Kia Sportage/Hyundai Tuscon, Kia's Director of Public Relations Alex Fedorak says "the two companies' products are apples and oranges." In an interview with TTAC today, he outlined Kia's future product strategy. Kia is meant to be oriented toward youth, and sporty, with edgier designs, and more performance. In contrast, "Hyundai is more luxury oriented." Which is why yesterday Hyundai introduced the new Genesis coupe by doing burnouts on stage. What the heck? But really, the Kia brand is evolving – the next Spectra will come as a sedan and coupe. "In sum," Mr. Fedorak said, "we are going to be design led." Look, I love the Rondo, but that ain't no beauty queen winner.

Justin Berkowitz
Justin Berkowitz

Immensely bored law student. I've also got 3 dogs.

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4 of 11 comments
  • Redbarchetta Redbarchetta on Mar 20, 2008

    Lame video but that car looks nice in silver. Can't wait to check one out at a showroom. Has anyone seen weight figures on this thing? Hyundai claims that the V6 model will hit 60 miles per hour in under six seconds. per leftlanenews Doesn't the Mustang GT have numbers like that and its a fat ass, just hope this doesn't handle like one.

  • Johnson Johnson on Mar 20, 2008

    So WHY then does the Hyundai brand, and not the Kia brand get the Genesis Coupe? Seems like Hyundai is directly interfering with the brand image that execs want for Kia.

  • John R John R on Mar 20, 2008

    "..., and sporty, with edgier designs, and more performance." Is that why the Sonata blows the doors off the Optima? I'm sorry, 190hp from a V6 is pathetic, its just not worth the extra cost.

  • Akitadog Akitadog on Mar 20, 2008

    Sorry, but the front of that coupe still doesn't look right.