Porsche Faces "Mild Recession" With Spicier Cayenne
The AP reports that Porsche's U.S. sales are falling, particularly in the past two to three months. (As have sales of BMW, Ferrari, Lexus, Jaguar and Lincoln.) Porsche Prez and CEO Peter Schwarzenbauer reckons the luxury car segment will have a tough time compared to 2007. Meanwhile… Porsche has unveiled their latest Cayenne variant at the Chicago Auto Show. Automotive News [AN, sub] reports the Cayenne GTS is powered by a 4.8-liter direct-injected V8 putting out 425 hp (the Porsche press release says 405). Regardless, it'll be enough horsepower to slot the hotrod SUV between the Cayenne S and the Cayenne Turbo. The GTS will be available with a six-speed manual transmission, making it the first Porsche to offer both a V8 and a six-speed. While we're down with Porsche's commitment to vehicular evolution (however incremental), you have to wonder why the Sultans of Stuttgart are putting this much effort into an SUV– when the same drivetrain would be perfect for a resurrection of the 928. A move like that would make a lot more sense for the sports car brand than the hybrid Cayennes and four-door Panameras about to start rolling out of Stuttgart. Just sayin'…
Now that the dot bombers, house flippers and the rest of the easy money crowd have crashed and burned the market for Porsches is going to contract big time. Nobody needs one. They are sold to people who want to flaunt their ability to buy. The only reason to buy a Porsche SUV is to flash your cash ... even if you don't have the cash but instead have an over $1000/month payment/lease.
I believe the 928 was intended as I high-end Corvette competitor. Porsche needs to be careful of falling into the GM trap of thinking that they are only competing with themselves and crippling models to prevent them from competing with other vehicles in their fleet (ahem, no turbo caymen/boxster 'cause it might hurt 911 sales). There are other luxury manufacturers who compete in Porsche's space.
BTW the manual tranny is a joke. The only a-holes with enough excess cash and and big enough brain-cell deficit to consider such a turd live in places where traffic makes a manual untenable.