Toyota or Chevy: Which is America's Best Selling Brand?
As Bloomberg reports, it all comes down to this: do you count Scion sales in Toyota's sales totals or not? If you do, Toyota can– and will– claim bragging rights as America's best-selling car brand, topping the '07 sales charts. If you don't count Scion, Chevrolet reclaims its title from Ford; an honor Chevy last earned in 2005. "Through November… Toyota sold 2,101,804 cars and light trucks, for a 35,524-unit advantage. Without Scion's 121,237 vehicles, Chevrolet would be on top by 85,713." Argument for Scion's inclusion: "Toyota spokesman Xavier Dominicis: 'We've always counted it that way, and it's sold only at Toyota dealerships.'" Supporting logic: Lexus products aren't considered Toyotas because they're sold in discreet dealerships. Autodata includes Scion in its Toyota-brand total. Argument against assumptive Sciontology: "'I don't think for a second that Scion is a Toyota vehicle; it's clearly its own brand,'' said Tom Libby, an analyst for J.D. Power and Associates. 'You might as well count Pontiac vehicles as Chevrolet sales if you think Scion's a Toyota.''" Supporting logic: Libby's employer and Ward's Automotive separate Scion from Toyota in their tallies. To its credit, Bloomberg plays the GEO card; the now-defunct brand (R.I.P. 1977) brand sold through Chevy dealerships. Back in the day, GM combined GEO and Chevy's sales totals. Ah, but according to Chevy flack Terrance Rhadigan, GEOs wore the Chevrolet bow tie, while Scion's aren't branded Toyota. We report, you decide.
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