Fisker Goes Green

Robert Farago
by Robert Farago
fisker goes green

Henrik Fisker left Aston Martin to reskin (and rename) the BMW 6-Series (Latigo) and Mercedes SL55 (Tramonto). When we spoke with the Danish designer back in May '06, we were not entirely convinced there was enough of a difference between "coachbuilding" and "tuning" to justify the $200k premium Fisker asked for his sheetmetal makeover and [relative to Alpine and Brabus] mild performance tweaks. So we were not surprised to read that lackluster sales (15 claimed units) have led the great Dane to go green. Hoping that F. Scott Fitzgerald was wrong about that whole "no second act" thing, Fisker's now a Tesla wannabe. He's hooked-up with Quantum Fuel Systems Technologies Worldwide. Together they might will build a $100k plug-in hybrid. Of the exact details of this venture– platform, body style, propulsion, etc,– Fisker knows says nothing. But he's well into the whole eco-cake-and-eat-it deal. "We want people to drive beautiful fast cars that make environmental sense– cars that are eco-chic and will have less of an impact on global warming."

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