Toyota Tundra Sales Pass GMC Sierra 1500
According to Mike Levine at Pickuptruck.com, the all-new Toyota Tundra has surpassed the new(ish) GMT900 GMC Sierra 1500 in year-to-date sales. Officially, GM claims to have sold 115,185 Sierras. However, there's a bit of cloak and dagger math here. This figure includes 2006 models, and 'Sierra Classics', both built on the GMT800 platform, as well as heavy duty models. After peeling back these layers of confusion and misdirection, Mr. Levine reckons GM has sold only 76,700 brand new(ish) GMT900 Sierras. Toyota on the other hand has sold 97,290 (not quite fully) box(ed) fresh Tundras. This puts the Tundra at number four in full sized truck sales, and marks the first time a foreign automaker has sold more trucks than a domestic— in the history of the world, ever. If current sales trends continue, the Tundra will pass the Sierra in gross sales (i.e. with GM's gorilla math) by October. Currently GM gives up to $2000 in rebates to its new Sierra customers and Toyota offers up to $2,500. May you tow in interesting times.
This is going to be fun watching the automakers fighting a no holds barred all out fight to make the best full sized truck. Too bad the former big three didn't have the same attitude with small cars in the 70s and 80 and then with cars in general after that.
How refreshing! The comments posted on this blog are quite intelligent and informative...unlike those emotional ones on others where arguments are mostly about the back and forth bashing of domestics vs imports(read Japanese). Think I'll check in more often :)