Car Dealers Are Not All Greedy Bastards

car dealers are not all greedy bastards

People in business for a quick buck give everyone else in their field a bad name. They fully deserve the reputations they receive. More than a few CEO’s and their boards have ruined— are ruining– their companies by combining short term thinking and personal greed. To expedite their demise, more people should vote with their feet, and avoid mindless profiteers. That said, take it from the manager of an average sized Honda store: not all car dealers are crooks.

Before I argue my point, take a look at Honda invoice prices at KBB and Edmunds (our customers do). Clock the difference between dealer invoice and what the site says you should pay. Then consider the cost of opening a dealer’s doors every day; from heat and light to payroll to bathroom tissue. Running a car dealership— even one as successful as ours– makes a savings account look like a sweet investment.

Our geographical area is currently experiencing astounding growth rates. Despite the enormous amount of footfall on the showroom floor (and the need to keep the wolf from our door), despite the temptation of making hay while the sun shines, we stick to our basic values. Respect the customer. Don’t swing for the fences; if you miss, you’re out, and you look like an ass in the process. Play it straight, play it safe and get on first. Put another way, a little of something is better than a lot of nothing.

When a hot product like the Civic Si or new CR-V hits the showroom floor, I do not allow the sales staff to charge over the Manufacturer’s Suggested Retail Price (MSRP) to customers who “gotta have it now, no matter what.” We only accessorize showroom cars for the sake of selling; we don’t cram high-profit dealer add-ons down peoples’ throats. On the finance side, our staff has been trained to educate and discourage customers who want to borrow for more than sixty months.

It’s easy to understand why some car dealers lose faith and jettison their dignity. The traditional adversarial relationship between a dealer and the customer leads many customers to feel it’s OK to “screw the dealer back.” We have to put wheel locks on cars with alloys since they seem to walk off on their own. We get burned from time to time by unscrupulous customers who trade in vehicles with smoked transmissions, or the engine knock that gets masked by adding axle oil into the engine.

I feel sorry for the domestic dealers faced with cynical customers, saddled with large inventories, surrounded by closely placed dealers of the same line/make. The temptations to cut corners are many; only personal integrity and long term thinking will stay a desperate dealer’s hand.

In college, I drove a Dodge Ram Van. Something on the front of the engine puked; I don’t remember what. But what I’ll never forget what happened next. The mechanic tore the front of the engine apart to replace said part– and failed to notice the drive belts were starting to dry rot. Two days after I picked it up, the alternator belt snapped.

I brought the Ram back, showed my receipt and asked why I wasn’t told I needed belts. I would have bought them without question if they replaced them the first time. The dealer replaced all the belts for free without hesitation. And I was willing to pay. Dealers face those sorts of decisions every day. The good ones make the right call. The bad ones don’t.

It must be said that bad dealer service often starts with a dysfunctional relationship between dealer and manufacturer. If you look at sales figures, the brands who grow consistently are the ones who share a partnership mentality with their dealers and vendors. The ones who don’t, well, if it weren’t for state franchise laws, what would have happened to all those Chrysler/Dodge dealers who refused to accept the goofy vehicles sitting in the infamous “sales bank?”

Those of you who call for disbandment of the franchise system should click on the link to Dealer Magazine below, and see just one of the challenges U.S. dealers face when working with manufacturers. That said, there’s no question that a dealer’s biggest enemy looks out from the mirror each and every morning. They must decide whose interests are paramount. They must decide who they are, and what they stand for.

I believe that my reputation is worth more than the almighty buck. I live by those words, and the words of author and sales trainer Dave Anderson. "Are you just making money or are you making a difference? Focus on making a greater difference and you'll find yourself making more money as a result." Before you download your dirty dealer stories, remember this: we’re not all greedy bastards.

Click here for link to Dealer Magazine article

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  • SherbornSean SherbornSean on Mar 14, 2007

    MgoBLUE, Five years ago we ordered an MDX from the Framingham guys. At the time, that model was in high demand. You could get it at MSRP, but you had to put down your deposit and wait on the waiting list. They promised us a car in 3-6 months, which was OK by us -- our old junkers were working fine, and we were only interested in the MDX because we were thinking about starting a family. I would call them every couple of months, and they would tell me "a few more weeks" every time. Our son was 2 months old by the time they finally got us our car, a year later. My guess is that whenever they got someone to pay over list, they bunped us down the list each time. I refuse to return to this dealer, despite frequent mailings urging me to get service at triple the rate the local Honda specialist charges. If I ever buy another Acura, I'll definitely drive to Auburn.

  • Sherman Lin Sherman Lin on Mar 14, 2007

    Does anyone have experience buying a car in another country? Do the auto companies have company owned stores? Are the prices negotiated? I read once that in Japan the majority of cars are actually sold by sales people who come out to your home. Is this true? I am posting this in both dealer editorials.

  • Ronnie Schreiber Hydrocarbon based fuels have become unreliable? More expensive at the moment but I haven't seen any lines gathering around gas stations lately, have you? I'm old enough to remember actual gasoline shortages in 1973 and 1979 (of course, since then there have been many recoverable oil deposits discovered around the world plus the introduction of fracking). Consumers Power is still supplying me with natural gas. I recently went camping and had no problem buying propane.Texas had grid problems last winter because they replaced fossil fueled power plants with wind and solar, which didn't work in the cold weather. That's the definition of unreliable.I'm an "all of the above" guy when it comes to energy: fossil fuels, hydro, wind (where it makes sense), nuclear (including funding for fusion research), and possibly solar.Environmental activists, it seems to me, have no interest in energy diversity. Based on what's happened in Sri Lanka and the push against agriculture in Europe and Canada, I think it's safe to say that some folks want most of us to live like medieval peasants to save the planet for their own private jets.
  • Car65688392 thankyou for the information
  • Car65688392 Thankyou for your valuable information
  • MaintenanceCosts There's no mystery anymore about how the Japanese took over the prestige spot in the US mass market (especially on the west coast) when you realize that this thing was up against the likes of the Fairmont, Citation, and Volaré. A massacre.
  • MaintenanceCosts Chevy used to sell almost this exact color on the Sonic, Bolt, and Camaro, as "Shock." And I have a story about that.I bought my Bolt in 2019. Unsurprisingly the best deal came from the highest-volume Bolt dealer in my very EV-friendly area. They had huge inventory; I bought right when Chevy started offering major incentives, and the car had been priced too high to sell well until that point.Half the inventory had a nice mix of trims and colors, and I was able to find the exact dark-gray-on-white Premier I wanted. But the real mystery was the other half of the inventory. It was something like 40 cars, all Shock on black, split between LT and Premier. You could get an additional $2000 or so off the already low selling price if you bought one of them. (Neither my wife nor I thought the deal worth it.) The cars were real and in the flesh; a couple were out front, but behind the showroom, there was an entire row of them.When I took delivery, I asked the salesman how on earth they had ended up with so many. He told me in a low voice that a previous sales manager had screwed up order forms for a huge batch of cars that were supposed to be white, and that no one noticed until a couple transporters loaded with chartreuse Bolts actually showed up at the dealer. Long story short, there was no way to change the order. They eventually sold all the cars and you still see them more often than you'd expect in the area.
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