QOTD: Making an Entrance

Tim Healey
by Tim Healey

You may have noticed one of the pictures I added to Mr. Guy's Dodge Challenger 170 story after the car's unveiling was of the vehicle being airlifted onto the Las Vegas Motor Speedway dragstrip via helicopter.

You'd have seen the whole production if you watched the Roadkill livestream.


During last night's presentation, I turned to one of my fellow media members and said something to the effect of "well, this is the same company that once paraded cattle through the streets of Detroit." Well, OK, it's not exactly the same company -- Stellantis is different than Cerberus -- nor is the person behind that stunt still employed by that automaker, but you get the idea. Brands associated with Chrysler/DaimlerChrysler/FCA/Stellantis have been known to put on a show when unveiling a car.

So, too, have other automakers. I still reminder a New York Auto Show event for Scion (RIP) that included gymnasts, for example.

Sadly, for a variety of reasons, the over-the-top new-car launch isn't as common as it used to be. But once in a while we still get something like what happened last night, either at an auto show or a stand-alone event.

So, I ask of you, B and B -- which one over the years has been your favorite?

Sound off below.

[Image: Dodge/Stellantis, © 2023 Tim Healey/TTAC]

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Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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  • ToolGuy ToolGuy on Mar 22, 2023

    Helicopters suck (Generally. Useful in *some* applications, but if you need a helicopter, chances are 54.879% that someone screwed up somewhere along the line.)

    Drones are useful. (So we won't pick on all 'rotary wing' aircraft.)

    • GT Ross GT Ross on Mar 26, 2023

      Helicopters suck. What a ridiculous statement. There isn't a "drone" made (yet) than can do what a Kayman K-Max can do. (that's the heli in the pic).


  • 95_SC 95_SC on Mar 23, 2023

    Long line precision placement. I used to watch contract birds drop containers on the mark in this manner because a convention sling load would bring the bird too close to the ground and the rotor wash would blow the FOB away. Took skill. It was mostly pilots that had worked for logging companies I always heard

  • DungBeetle62 For where we're at in the product cycle, I think there are bigger changes afoot. With this generation debuting in 2018, and the Avalon gone, is the next ES to be Crown based? That'll be an interesting aesthetic leap.
  • Philip Precht When Cadillac stopped building luxury cars, with luxury looks, that is when they started their downward spiral. Now, they just look like Chevrolet knock-offs, not much luxury, no luxurious looks. Interiors are just generic. Nothing what they used to look like. Why should someone spend $80,000 on a Cadillac when they can spend a LOT less and get a comparable looking Chevrolet????
  • Ajla A time machine.
  • 28-Cars-Later This question has been posed many times and we discussed it in depth around the time of the ATS and JdN. Then GM had 933 dealers left over from its glory days and ATS was intended to be volume lease fodder for all of those dealer customers. But of course the problem there is channel stuffed junk worked against the image they ostensibly were trying to create when they threatened products like Escala (and the image they thought they were creating with ELR). Cadillac had two choices in my view at the time, either drop 2/3rds of the dealers and focus on truly bespoke low volume product or abandon the pretense of exclusive/bespoke and build high volume models as they had essentially been doing since the last 1960s. Ten years on the choice they made was obvious, hence XT everything... XT an acronym for Xerox This when pointing at Chevrolets and Buicks.There's no "saving" a marque which doesn't wish to be saved. In the next major financial crisis Buick may be folded or consolidated into Chevrolet but Cadiwrack will just become a wrapper over whatever Chinesium infused junk the new openly owner/controlled SAIC GM wants it to be. Cadillac been gone for a long, long time.
  • Kjhkjlhkjhkljh kljhjkhjklhkjh you cant. the younger buyers do not want Cadillac's .. Older buyers want toyotas, lexus and of all things subarus ... all in SUV form
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