Toyota Teases Yet Another Crossover

Matthew Guy
by Matthew Guy

It seems Toyota is bent on covering every single niche in the crossover segment, currently slinging vehicles ranging from the pert Corolla Cross to the jumbo Grand Highlander. Now, another bundle of joy is on the way – but they’re not telling us its name.

As with most teasers, we are deemed worthy of but the slightest glimpse of taillight and a couple of badges. This is akin to other, more human levels of infuriating tease but VS lawyers are not permitting us to elaborate on such activity here. The shot does provide us with a clue about this rig’s name thanks to the plastichrome letter ‘C’ stuck above the license plate cutout. Given the general size and shape of that area and the badge’s positioning, it is reasonable to say the model name has five letters; Camry or Crown, perhaps? It’d be funky – though highly unlikely – if they resurrected the Cresta or Carina names from other markets, but if they apply the Celica name to an SUV there will be riots. Just sayin’.


The Crown is an intriguing thought, one with which several other outlets are running. Some sort of Crown Cross or Crown SUV would certainly thrust that nameplate in front of a whole array of new customers, folks who would likely never consider the new Crown sedan as their next vehicle. To be sure, the company did heave out a PR photo last year showing four vehicles that could possibly bear the Crown name; amongst them was a large SUV. This may very well be that machine – and it could be the same one whose Prius-like headlamps were teased last week.


Officially, the bumf for this photo promises the vehicle will have all-wheel drive and describes the thing as a “hybrid electric mid-size SUV”. Top-spec Crown models in this country are powered by an electrified setup that mates a turbocharged 2.4-liter four-banger engine with a rear-axle electric motor to produce a combined 340 horsepower. Other tunes belt out just 236 horses and use a CVT instead of a conventional automatic. Given the Crown’s elevated ride height, it’s not out of the question for Toyota to drape some sort of slinky crossover-ish body atop that car’s bones and squeeze more profit from the platform. And if we were rude, we'd totally point out the lack of alignment between the hatch and body on this pre-production vehicle being teased today.


Whatever it is, we shouldn’t have long to wait. Toyota will probably have a couple of reveals at the Tokyo Motor Show which kicks off in just a couple of days.


[Images: Toyota]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Kwik_Shift_Pro4X Kwik_Shift_Pro4X on Oct 25, 2023

    I only look forward to the Toyota Stout, if it ever gets a release.

    • Analoggrotto Analoggrotto on Oct 27, 2023

      Next Generation Telluride will spawn an ATP variant with an pickup bed.




  • Ajla Ajla on Oct 25, 2023

    Not sure how it will translate to a CUV but I'm a fan of the Crown lifted sedan. The biggest downsides are the weird exterior and Toyota branding.

  • Rover Sig 2021 Jeep Grand Cherokee Limited, like my previous JGC's cheap to keep (essentially just oil, tires) until recent episode of clunking in front suspension at 50K miles led to $3000 of parts replaced over fives visits to two Jeep dealers which finally bought a quiet front end. Most expensive repair on any vehicle I've owned in the last 56 years.
  • Bob Hey Tassos, have you seen it with top down. It's a permanent roll bar so if it flips no problem. It's the only car with one permanently there. So shoots down your issue. I had a 1998 for 10 years it was perfect, but yes slow. Hardly ever see any of them anymore.
  • 3-On-The-Tree 2007 Toyota Sienna bedsides new plugs, flat tire on I-10 in van Horn Tx on the way to Fort Huachuca.2021 Tundra Crewmax no issues2021 Rav 4 no issues2010 Corolla I put in a alternator in Mar1985 Toyota Land Cruiser FJ60 280,000mi I put in a new radiator back in 08 before I deployed, did a valve job, new fuel and oil pump. Leaky rear main seal, transmission, transfer case. Rebuild carb twice, had a recall on the gas tank surprisingly in 2010 at 25 years later.2014 Ford F159 Ecoboost 3.5L by 80,000mi went through both turbos, driver side leaking, passenger side completely replaced. Rear min seal leak once at 50,000 second at 80,000. And last was a timing chain cover leak.2009 C6 Corvette LS3 Base, I put in a new radiator in 2021.
  • ChristianWimmer 2018 Mercedes A250 AMG Line (W177) - no issues or unscheduled dealer visits. Regular maintenance at the dealer once a year costs between 400,- Euros (standard service) to 1200,- Euros (major service, new spark plugs, brake pads + TÜV). Had one recall where they had to fix an A/C hose which might become loose. Great car and fun to drive and very economical but also fast. Recently gave it an “Italian tune up” on the Autobahn.
  • Bd2 Lexus is just a higher trim package Toyota. ^^
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