Struggling Fisker Could Get a $400 Million Lifeline from Nissan

Chris Teague
by Chris Teague

Things looked promising for Fisker at first, and the automaker actually delivered on its promise to design and manufacture a new EV. Even so, the automotive market is brutal and unforgiving, and Fisker’s fortunes have turned as it has had an uphill battle getting its new Ocean SUV out the door. The company recently announced a layoff of 15 percent of its workforce and said it would pause investments until it could find a new partner.


It now appears that help could come from Nissan, who, according to Reuters, might be close to investing $400 million into the struggling EV maker.


Sources told the publication that Nissan’s investment would give it access to Fisker’s EV technologies, including its platform engineering and technology. In turn, Nissan would build Fisker’s already-announced Alaska electric pickup truck. The automaker would also build a Nissan-branded pickup on the same platform.


Fisker has always been chasing manufacturing partners, eventually landing on Magna to build the Ocean. While its technology would certainly help Nissan – which has been slow on the draw with EVs and has had its ups and downs, with the Ariya EV seeing a significant delay.


This deal could be the lifeline Fisker needs to pull through the storm, but it doesn’t bode well for other upstart electric automakers. The complexities and extreme costs involved with spinning up a new auto brand and models are hurdles to cross, but companies then have to contend with wavering demand in the United States, which may take other new automakers down a few pegs if things don’t pick up this year.


[Image: Fisker]


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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • Analoggrotto Analoggrotto on Mar 05, 2024

    NIssan used to be a great brand with a similar reputation to Honda or Toyota - better at times with specific products. Now and with much thanks to outlets such as TTAC they are beneath Hyundai, Kia or Genesis.

    • ToolGuy ToolGuy on Mar 05, 2024

      You can't stand outside the barn in your lululemon and try to make serious comments. If you have a contribution to make, you need to join us and get comfortable.



  • VoGhost VoGhost on Mar 05, 2024

    But who will save Nissan?

    • See 1 previous
    • ToolGuy ToolGuy on Mar 05, 2024

      My reasoning: You know everything and you never listen to anyone, therefore your parents must have been incredibly knowledgeable, the kind of people in demand at any automaker.

  • Bd2 Eh, the Dollar has held up well against most other currencies and the IRA is actually investing in critical industries, unlike the $6 Trillion in pandemic relief/stimulus which was just a cash giveaway (also rife with fraud).What Matt doesn't mention is that the price of fuel (particularly diesel) is higher relative to the price of oil due to US oil producers exporting records amount of oil and refiners exporting records amount of fuel. US refiners switched more and more production to diesel fuel, which lowers the supply of gas here (inflating prices). But shouldn't that mean low prices for diesel?Nope, as refiners are just exporting the diesel overseas, including to Mexico.
  • Jor65756038 As owner of an Opel Ampera/Chevrolet Volt and a 1979 Chevy Malibu, I will certainly not buy trash like the Bolt or any SUV or crossover. If GM doesn´t offer a sedan, then I will buy german, sweedish, italian, asian, Tesla or whoever offers me a sedan. Not everybody like SUV´s or crossovers or is willing to buy one no matter what.
  • Bd2 While Hyundai has enough models that offer a hybrid variant, problem has been inadequate supply, so this should help address that.In particular, US production of PHEVs will make them eligible for the tax credit.
  • Zipper69 "At least Lincoln finally learned to do a better job of not appearing to have raided the Ford parts bin"But they differentiate by being bland and unadventurous and lacking a clear brand image.
  • Zipper69 "The worry is that vehicles could collect and share Americans' data with the Chinese government"Presumably, via your cellphone connection? Does the average Joe in the gig economy really have "data" that will change the balance of power?
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