Report: Tesla To Build Fabled Affordable Electric Car in Germany

Chris Teague
by Chris Teague

We’re back here again. New reports state that Tesla is working toward an affordable EV model and note that it will produce the vehicles at its German location near Berlin. As these things tend to go with Tesla, the information came from an unnamed source, as reported by Automotive News.


The report noted that Tesla plans to build a car with a 25,000-Euro starting price, or just shy of $27,000. While the Model 3’s prices have fallen in recent times, the least expensive model in the line is $38,990 before tax credits and local incentives.


Tesla CEO Elon Musk visited the plant last week and thanked the staff for their hard work. Reports came from that meeting that he made the affordable vehicle announcement while visiting staff. The Model Y is already built in that location and is Europe’s best-selling EV.


The automaker has long worked toward a unique casting production method that cuts costs and complexity. While it makes vehicles harder to repair after a collision, the process can drastically reduce production time and costs.


Tesla doesn’t have a PR department and doesn’t typically telegraph its moves ahead of time, so there’s no way of knowing, or even asking, if or when it plans to bring the car to the United States. There is an appetite here for cheaper models, as automakers promised affordable EVs, only to roll out more expensive variants first. Chevy originally announced the Equinox EV with a $30,000 starting price, but as it approaches early deliveries, the base price has climbed to $35,000, and the almost $ 60,000 version is launching first.


[Image: gofra/Shutterstock.com]


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Chris Teague
Chris Teague

Chris grew up in, under, and around cars, but took the long way around to becoming an automotive writer. After a career in technology consulting and a trip through business school, Chris began writing about the automotive industry as a way to reconnect with his passion and get behind the wheel of a new car every week. He focuses on taking complex industry stories and making them digestible by any reader. Just don’t expect him to stay away from high-mileage Porsches.

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  • Kurkosdr Kurkosdr on Nov 07, 2023

    At this point, EV automakers should just offer an "10-year electricity voucher" that costs about the same on a monthly basis as the cost of filling up a gasoline car, and then offer price cuts for anyone who buys that voucher (by taking advantage the difference in price between gasoline and electricity). Basically, don't call it an installment plan.

  • Jeff Jeff on Nov 08, 2023

    "The automaker has long worked toward a unique casting production method that cuts costs and complexity. While it makes vehicles harder to repair after a collision, the process can drastically reduce production time and costs."


    The main take away I get from this article is that this unique casting production method is beneficial to Tesla in that it cuts costs and complexity. Tesla as with many manufacturers is less concerned about the ultimate consumer when it comes to easy of repair and cost of repairs. This is nothing new in that many components on today's vehicles are designed for ease of assembly. It is easier to put an evaporator core in a dashboard in the assembly of a vehicle and saves the manufacturer costs but replacement is harder and takes more labor thus making a replacement that might cost a couple of hundred dollars into one that can cost a thousand or more. That is just one example another example is with a timing chain or belt enclosed with a water pump inside the engine which saves space under the hood and costs in assembly of a vehicle but is more expensive in labor to replace and failure of either the water pump or the timing chain or belt could destroy the engine. Both components should be replaced at the same time.

  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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