Huawei Asks Mercedes, Audi to Collab on Software

Matthew Guy
by Matthew Guy

Chinese smartphone giant Huawei has apparently broached the topic of software collaboration with a pair of German automotive companies. According to reports, Huawei wants to bust out of the situation in which it finds itself partnered on such projects solely with brands in China.


Per Reuters, the company – notably the target of American sanctions for the last five years or so – has held preliminary talks with Merc in an effort to place them at the helm of somewhere between 3 and 5 percent of Huawei’s Intelligent Automotive Solution (IAS) business unit. Talking heads value the joint at around $30 billion, making even a five percent stake worth over a billion dollars. Ze Germans seemed to have rebuffed the offer, citing a desire to remain in charge of its own software destiny instead of sloughing it off to a supplier.


Audi’s involvement is less clear, though it is worth noting there are rumblings of them and Huawei planning a partnership to develop new autonomous driving aids. However, anything which springs forth from that joint venture will apparently be installed only on Audi models sold in the Chinese market, where the company is tangled up with the FAW Group home team. Remember, the latter is a state-owned automobile manufacturer in a market where outside companies must forge some sort of partnership with a local outfit in order to get off the ground – at least in terms of car. GM is partnered with a group called SAIC for the same reason. Audi currently makes 9 different models in China, ranging from the A3 and Q2L to the A6L and e-tron.


Predictably, everyone involved has clammed up and there are precisely no official statements from either Merc or Audi – or Huawei, for that matter – about this potential collab. What's you take? Should car companies shack up with tech giants in order to produce legible infotainment systems and the like? Or should they go it alone?


[Image: Huawei]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • IBx1 IBx1 on Dec 12, 2023

    Give me a DIN format radio I can rip out without affecting HVAC controls or the trip meter.

    • See 1 previous
    • Art_Vandelay Art_Vandelay on Dec 12, 2023

      You can complain all you want, but that ship has sailed. screens are the thing now. best you can hope for is a good UI


  • ToolGuy ToolGuy on Dec 12, 2023

    Speaking of software, why does the first reply to a comment get hidden a lot of the time? It makes it look like people are talking to themselves (which some of us are lol).

    The Truth About Comments 🙂

  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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