Honda Shows Prelude Concept in Japan

Matthew Guy
by Matthew Guy

Score one for the gearheads. At this year’s Japan Mobility Show (yes, it – like many other auto shows – has changed its name to include that irritating catch-all word), Honda president Toshihiro Mibe rolled out a two-door coupe called the Prelude. It’s a concept for now, of course, but our hopes are buoyed by one phrase uttered by Mibe during the car’s introduction.


“We are diligently progressing with development,” said Mibe, “So please keep your expectations high for this model.” Will do, sir. After defining the word, Mibe went on to explain how this model will become an, erm, prelude, for future models which will inherit some measure of driving joy. With that in mind, there is every chance in the world this low-slung car is simply being used as hype for some other message coming down the pipe – but we’ll choose to interpret these words in a non-cynical manner (for once).


Car companies craft plenty of concepts that never see the light of a production floor, though the presence of the GR 86 at rival brand Toyota gives us hope this Prelude will eventually appear in showrooms as a foil to the two-door Toyobaru. But if that were to happen, there would likely be a big difference between those two models. While precisely zero details were spilled about what is (or isn’t) under the hood, Mibe touted the Prelude Concept as a window to Honda’s electrification plans. 


Company spox spoke of the brand’s edict of a “full-fledged electrified future”, words which are being interpreted by some outlets as meaning the Prelude Concept is an EV. Fair enough – and, if so, bank on it using Honda’s own electric architecture and not the stuff they’re borrowing for GM to sling under its upcoming Prologue. But, as with most presentations of this type, there’s enough wiggle room in the sentences to leave the door open for this thing to be some sort of hybrid.


In any event, the machine shown in Japan looks remarkably production-ready, free of over-the-top frippery which sometimes adorns concept cars to signify they are simply flights of fancy. Most of us are old enough to remember when Honda and Toyota used to go at it hammer and tongs in this type of sporty segment (Prelude v Celica, et al); it would surely be to the delight of all gearheads if that competition was renewed in the coming years.


[Image: Honda]


Become a TTAC insider. Get the latest news, features, TTAC takes, and everything else that gets to the truth about cars first by subscribing to our newsletter.

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

Comments
Join the conversation
2 of 33 comments
  • JMII JMII on Oct 26, 2023

    So a Honda Nissan Z with hybrid power? As an ex-'89 Prelude Si owner I doubt Honda can recapture that magic.

  • IH_Fever IH_Fever on Oct 26, 2023

    We can still spray paint the hood black and put a body kit on it, but if it's an EV, where does the fart can go?

  • Kmars2009 I rented one last fall while visiting Ohio. Not a bad car...but not a great car either. I think it needs a new version. But CUVs are King... unfortunately!
  • Ajla Remember when Cadillac introduced an entirely new V8 and proceeded to install it in only 800 cars before cancelling everything?
  • Bouzouki Cadillac (aka GM!!) made so many mistakes over the past 40 years, right up to today, one could make a MBA course of it. Others have alluded to them, there is not enough room for me to recite them in a flowing, cohesive manner.Cadillac today is literally a tarted-up Chevrolet. They are nice cars, and the "aura" of the Cadillac name still works on several (mostly female) consumers who are not car enthusiasts.The CT4 and CT5 offer superlative ride and handling, and even performance--but, it is wrapped in sheet metal that (at least I think) looks awful, with (still) sub-par interiors. They are niche cars. They are the last gasp of the Alpha platform--which I have been told by people close to it, was meant to be a Pontiac "BMW 3-series". The bankruptcy killed Pontiac, but the Alpha had been mostly engineered, so it was "Cadillac-ized" with the new "edgy" CTS styling.Most Cadillacs sold are crossovers. The most profitable "Cadillac" is the Escalade (note that GM never jack up the name on THAT!).The question posed here is rather irrelevant. NO ONE has "a blank check", because GM (any company or corporation) does not have bottomless resources.Better styling, and superlative "performance" (by that, I mean being among the best in noise, harshness, handling, performance, reliablity, quality) would cost a lot of money.Post-bankruptcy GM actually tried. No one here mentioned GM's effort to do just that: the "Omega" platform, aka CT6.The (horribly misnamed) CT6 was actually a credible Mercedes/Lexus competitor. I'm sure it cost GM a fortune to develop (the platform was unique, not shared with any other car. The top-of-the-line ORIGINAL Blackwing V8 was also unique, expensive, and ultimately...very few were sold. All of this is a LOT of money).I used to know the sales numbers, and my sense was the CT6 sold about HALF the units GM projected. More importantly, it sold about half to two thirds the volume of the S-Class (which cost a lot more in 201x)Many of your fixed cost are predicated on volume. One way to improve your business case (if the right people want to get the Green Light) is to inflate your projected volumes. This lowers the unit cost for seats, mufflers, control arms, etc, and makes the vehicle more profitable--on paper.Suppliers tool up to make the number of parts the carmaker projects. However, if the volume is less than expected, the automaker has to make up the difference.So, unfortunately, not only was the CT6 an expensive car to build, but Cadillac's weak "brand equity" limited how much GM could charge (and these were still pricey cars in 2016-18, a "base" car was ).Other than the name, the "Omega" could have marked the starting point for Cadillac to once again be the standard of the world. Other than the awful name (Fleetwood, Elegante, Paramount, even ParAMOUR would be better), and offering the basest car with a FOUR cylinder turbo on the base car (incredibly moronic!), it was very good car and a CREDIBLE Mercedes S-Class/Lexus LS400 alternative. While I cannot know if the novel aluminum body was worth the cost (very expensive and complex to build), the bragging rights were legit--a LARGE car that was lighter, but had good body rigidity. No surprise, the interior was not the best, but the gap with the big boys was as close as GM has done in the luxury sphere.Mary Barra decided that profits today and tomorrow were more important than gambling on profits in 2025 and later. Having sunk a TON of money, and even done a mid-cycle enhancement, complete with the new Blackwing engine (which copied BMW with the twin turbos nestled in the "V"!), in fall 2018 GM announced it was discontinuing the car, and closing the assembly plant it was built in. (And so you know, building different platforms on the same line is very challenging and considerably less efficient in terms of capital and labor costs than the same platform, or better yet, the same model).So now, GM is anticipating that, as the car market "goes electric" (if you can call it that--more like the Federal Government and EU and even China PUSHING electric cars), they can make electric Cadillacs that are "prestige". The Cadillac Celestique is the opening salvo--$340,000. We will see how it works out.
  • Lynn Joiner Lynn JoinerJust put 2,000 miles on a Chevy Malibu rental from Budget, touring around AZ, UT, CO for a month. Ran fine, no problems at all, little 1.7L 4-cylinder just sipped fuel, and the trunk held our large suitcases easily. Yeah, I hated looking up at all the huge FWD trucks blowing by, but the Malibu easily kept up on the 80 mph Interstate in Utah. I expect a new one would be about a third the cost of the big guys. It won't tow your horse trailer, but it'll get you to the store. Why kill it?
  • Lynn Joiner Just put 2,000 miles on a Chevy Malibu rental from Budget, touring around AZ, UT, CO for a month. Ran fine, no problems at all, little 1.7L 4-cylinder just sipped fuel, and the trunk held our large suitcases easily. Yeah, I hated looking up at all the huge FWD trucks blowing by, but the Malibu easily kept up on the 80 mph Interstate in Utah. I expect a new one would be about a third the cost of the big guys. It won't tow your horse trailer, but it'll get you to the store. Why kill it?
Next