NACTOY Announces its 2024 Winners

by TTAC Staff

Published: January 4th, 2024

2024 s automotive stars nactoy announces year s best vehicles

In a highly anticipated announcement, the North American Car, Truck, and Utility Vehicle of the Year (NACTOY) awards for 2024 have been declared. These prestigious awards, a highlight in the automotive industry calendar, recognize outstanding vehicles following extensive testing and evaluation. The process, involving rigorous scrutiny by automotive experts, highlights the year's most innovative and high-performing vehicles.

Car Category Winner: Toyota Prius & Prius Prime

Emerging as the North American Car of the Year, the Toyota Prius and Prius Prime have garnered acclaim for their cutting-edge hybrid technology. These models seamlessly integrate electric and traditional engines, with the Prius Prime offering an impressive electric range. Their redesign, moving away from the traditional Prius aesthetic, has also been a key factor in their recognition, combining efficiency with modern style.

Truck Category Winner: Ford Super Duty

The Ford Super Duty has earned the title of North American Truck of the Year, distinguishing itself in the heavy-duty pickup segment. Noted for its powerful towing and payload capabilities, the Super Duty comes with a choice of robust engines, including a new 6.8-liter gasoline V8 and a 6.7-liter Power Stroke diesel V8. Beyond its strength, the Super Duty impresses with its driving comfort, blending functionality with luxury.

Utility Vehicle Category Winner: Kia EV9

The Kia EV9 has been named the North American Utility Vehicle of the Year. This model breaks new ground in the electric SUV market, offering a spacious three-row configuration at a competitive price. Its striking design and advanced technological features position it as a market leader. The upcoming U.S. production of the EV9 adds to its appeal, signaling Kia's commitment to innovation and quality.

Comprehensive and Fair Judging Process

Initiating with a comprehensive list of 52 vehicles, the NACTOY awards process is thorough and exhaustive. The selection was refined through stages at major auto events, culminating in a final list of nine exceptional vehicles. The panel of 50 professional journalists from various media outlets in North America conducted evaluations focusing on multiple criteria, including design, safety, and overall performance. The confidential voting procedure, managed by Deloitte LLP, ensures the integrity and impartiality of the awards.

This article was co-written using AI and was then heavily edited and optimized by our editorial team.

TTAC Staff

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2 of 22 comments

Art_Vandelay on Jan 06, 2024
But what does Supercar Blondie think?

1 Reply
Akear on Jan 11, 2024
While GM was wasting their time with the excreable Bolt and Blazer, Toyota was refining the magnificent Prius. It is no wonder Toyota sold 10 million vehicles in 2023, compared to 5.5 vehicles sold by GM.

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GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
Wjtinfwb Not proud of what Stellantis is rolling out?
Wjtinfwb Absolutely. But not incredibly high-tech, AWD, mega performance sedans with amazing styling and outrageous price tags. GM needs a new Impala and LeSabre. 6 passenger, comfortable, conservative, dead nuts reliable and inexpensive enough for a family guy making 70k a year or less to be able to afford. Ford should bring back the Fusion, modernized, maybe a bit bigger and give us that Hybrid option again. An updated Taurus, harkening back to the Gen 1 and updated version that easily hold 6, offer a huge trunk, elevated handling and ride and modest power that offers great fuel economy. Like the GM have a version that a working mom can afford. The last decade car makers have focused on building cars that American's want, but eliminated what they need. When a Ford Escape of Chevy Blazer can be optioned up to 50k, you've lost the plot.