2023 Chicago Auto Show Recap/Gallery: Step in the Right Direction

Tim Healey
by Tim Healey

The Chicago Auto Show has often been a dreary event from a new-vehicle launch perspective. A fun event for consumers, sure, but often overshadowed in terms of vehicle debuts by the shows in Detroit, New York, and Los Angeles.


This year felt different. While there were only three automakers that had major debuts -- Subaru, Volkswagen, and Toyota -- the show felt quite busy.

Some of that was a bit of catchup as I checked out vehicles that launched between the 2022 L.A. show last November and now. Some of that was related to the drumbeat of the non-show news cycle. But there seemed to be a consensus among attending media and PR professionals that the show seemed to signal better signs to come. Even if the debut schedule was a tad light. There just seemed to be a feeling in the air.

I suppose it helps that the weather was relatively warm for Chicago in early February. I think there's also a sense that while the COVID pandemic is very much not over, there may be light at the end of the tunnel. The world has already mostly returned to pre-pandemic normal (though some of us are still masking. I still mask most of the time but I've been letting my guard down slowly).

Furthermore, there seems to be a sense that maybe the supply chain and chip problems that plagued the auto industry will peter out and maybe the market madness that has sent both new and used-car prices soaring could ease up.

We'll see if I am right -- vibes are subjective, after all, and not a particularly reliable factor in predicting the future. In the meantime, here's a random assortment of vehicles I shot pics of during the media days. Some you may have seen before -- either from our L.A. show coverage or over the past few days -- but I figure a nice photo dump will help you ease into the weekend.

Check 'em out below, after the photo credit tag and newsletter promo.

[Images © 2023 Tim Healey/TTAC]

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Tim Healey
Tim Healey

Tim Healey grew up around the auto-parts business and has always had a love for cars — his parents joke his first word was “‘Vette”. Despite this, he wanted to pursue a career in sports writing but he ended up falling semi-accidentally into the automotive-journalism industry, first at Consumer Guide Automotive and later at Web2Carz.com. He also worked as an industry analyst at Mintel Group and freelanced for About.com, CarFax, Vehix.com, High Gear Media, Torque News, FutureCar.com, Cars.com, among others, and of course Vertical Scope sites such as AutoGuide.com, Off-Road.com, and HybridCars.com. He’s an urbanite and as such, doesn’t need a daily driver, but if he had one, it would be compact, sporty, and have a manual transmission.

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  • Aaron Aaron on Feb 12, 2023

    The 300 looks great, but the Ram looks rather odd.

    • Tassos Tassos on Feb 12, 2023


      the 300 always looked good because of its long wheelbase and short overhangs.

  • 28-Cars-Later 28-Cars-Later on Feb 12, 2023

    The RAM looks like something from a '90s sci-fi show.


    • Luke42 Luke42 on Feb 28, 2023

      Thata what they want you to think, given the concept they're trying to demonstrate.




  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
  • Slavuta So, the guys who still drive around in COVID masks are the smart ones???
  • Slavuta Surprise? This is decades-old "news"
  • Slavuta If I can get over lack of power - Civic 2L+MT. My son has Integra, which is Civic sport with Si Engine and MT, and slightly de-tuned suspension vs Si... nice car. Civic is just more comfortable car.
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