Rare Rides Icons: The History of Kia's Larger and Full-size Sedans (Part VIII)

Corey Lewis
by Corey Lewis

We return to Kia’s large sedan history today, at a point shortly after the launch of the K7. Kia’s full-size front-drive for the 2010s, the K7 was called Cadenza in all export markets, and was a successor to the unfortunately styled Opirus (Amanti in North America). Kia hired Peter Schreyer from his longtime employment at Volkswagen Group in order to usher in a new stylistic era at Kia.

Though it went on sale for the 2010 model year, Kia wasn’t quite ready to send the Cadenza to the North American market. With the market’s general rejection of the Amanti in mind, Kia called on Schreyer to refresh the Cadenza and lux it up before its North American launch.

Kia made an announcement in January 2013 that it would offer the Cadenza in North America, beginning with the 2014 model year. Before it went on sale, Kia facelifted its large sedan with front and rear clip edits. It was an attempt to add some additional European-type stylistic excitement into the Cadenza, and step away from its rather bland original looks.

The changes consisted mostly of the aforementioned clip edits, as well as a new wheel design. The grille of the 2014 Cadenza took on a mesh grid pattern, in place of the simple chromed horizontal bars of the debut look. The grille was smaller than before, and lower down. It was newly surrounded by plastic at the front clip, which was shaped to look like an extension of the hood. This meant the hood shut line was no longer along the top edge of the grille, but was in the middle of nowhere.

The grille’s shape was enhanced with a more defined Tiger Nose look in its upper and lower indentations, and transitioned from the old version’s shield shape into a more defined trapezoid. In contrast, the lower valance received less detailing: The lower grille grew wider, and sections to either side that contained the fog lamps shrunk.

Said fog lamps were smaller than before, but maintained a similar shape. Fog lamps lost their chrome detailing, as the trim in that area migrated to the lower edge of the separate section that contained the lamp. The trim there was larger than it was before, and took on an aggressive fin shape. Also more aggressive were the headlamps, which retained their exterior shape but were sharper looking inside. HiD lamps were more defined looking than they were previously.

The fin-like valance trim drew the eye to a new multi-spoke wheel design, which doubled the number of wheel spokes from 10 to 20 and looked more up to date. The wheels were one of the only changes along the side of the Cadenza, aside from a trim update to the side mirrors. The lower quarter of the mirrors was previously body colored, but the 2014 update made that portion black.

At the rear the Cadenza got a slightly sharper trunk line shape than before, which matched a mild alteration to the tail lamp design. The revised lamps were of a sharper trapezoid shape, and lacked the curved lower edge that made them look a bit Volkswagen. They were also simpler looking under the lens, as LED lighting arrived. Elsewhere at the rear, a redesigned bumper carried a slimmer chrome trim strip, and added red reflector lenses for visual interest. There was also a revision on the twin exhaust trims, as trapezoids became ovals.

The Cadenza’s interior experienced a notable upgrade with its 2014 refresh, as Kia intended the car to compete in the lower end of the premium market in North America. Gone was the crazy cut-out shield shape on the center stack, replaced by a much more modern floating design. Materials were upgraded, trim was made more substantial to the eye, and wood appeared.

The center stack was dominated by a large color infotainment touch screen. Previously the screen was smaller and had red pixels with basic trip information. Buttons on the center stack were reworked entirely, and looked more upscale and more modern. Gauges were new too; Kia modernized via a large central speedometer with a sweeping needle, like a Mercedes-Benz.

The North American Cadenza (like the Amanti) was meant as a value proposition premium car, and offered (as standard) the sort of equipment that usually cost thousands extra, or was not found in its competition. Kia provided Nappa leather seats as standard on Cadenza, in white, beige, or black. Navigation and the aforementioned flashy wheels were also standard equipment. The leather seats were heated up front, and the driver’s had optional ventilation. Rear outboard seats could also be heated, and rear passengers could optionally experience natural light through a dual-pane sunroof.

All Cadenzas in the North American market used the same 3.3-liter Lambda series V6, the most powerful engine offered in the first generation Cadenza. It produced 290 horsepower, and 255 lb-ft of torque – competitive (but not sporty) at the time. Upon release, the press generally determined the Cadenza was a nice car. However, it wasn’t as mushy and comfortable as something like an Avalon, and wasn’t as sporty as an Acura or as luxurious as a Lexus. Cadenza was firmly in the middle ground – and that wasn’t an advantageous position when the badge on the front didn’t exactly scream “premium sedan.”

With all its standard features, Kia priced the Cadenza more like an Acura TL or Lexus ES than its more similar or softer competition like the Nissan Maxima or Toyota’s Avalon. The lower Limited trim asked $35,900 ($44,859 adj.), while the upmarket Premium was $41,900 ($52,357 adj.).

Unfortunately, the more-for-less proposition the Cadenza offered in 2014 wasn’t one that most customers found appealing. The 2013 launch as a 2014 model year saw 8,626 sales, with a further 9,267 in calendar year 2014. In 2015 that figure dropped to 7,343, and in 2016 it fell again to 4,738.

And if those American figures appeared lackluster, consider those of Canada: Between 2013 and 2016, Canadian Kia dealers sold 694 Cadenzas total. The first generation’s banner year there was 2013, where 195 were sold. Undeterred, Kia was ready with an all new Cadenza for the 2017 model year, which we’ll cover in another installment.

For now, we step back to the turn of the decade once more. In 2010 when the Cadenza was Kia’s brand new sedan, there was another big new Kia in development that was even larger, more expensive, and more luxurious. For the first time since the 2002 Mazda Sentia-sourced Enterprise, Kia prepared to sell a full-size, rear-drive luxury car. It was K900 time.

The new Kia’s basis was sourced from a Hyundai, as one might expect. Hyundai developed a successor to its flagship vehicle a couple of years before, and in 2010 finally introduced its second generation Equus. Hyundai’s first Equus was actually a Mitsubishi design, where Hyundai had some input in its development. The nearly 200-inch long sedan was front-wheel drive, and used a longitudinal V6 or V8 engine. Both Hyundai and Mitsubishi produced the new sedans (and limousines) at their respective plants. While Mitsubishi’s Dignity was a complete flop, Hyundai’s Equus was massively popular, and became the prestige large luxury sedan to have in South Korea. It remained in production from 1999 to 2009.

For 2010 its replacement was the new rear-drive Equus, which was a pure Hyundai design and was sold to minimal success in the North American market from 2010. It was the Equus’ BH-L rear-drive platform which Kia used for its new luxury car, named KH-L in Kia’s usage. It would be the first rear-drive sedan Kia ever sold in North America (their other contemporary rear-drive thing was the oft-forgot Borrego SUV.)

Much like Cadenza, the K900 was designed by Peter Schreyer. It was also penned in in the late 2000s, shortly after the Tiger Nose transformation of the brand. Despite its much different mission, the K900 (above) looked very similar to the Cadenza. We’ll pick up there next time.

[Images: Hyundai, Kia]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

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  • Bd2 Bd2 on Jul 07, 2022

    Kia replaced the Cadenza/K7 with something more upscale - the K8 which has sold pretty well in Korea. Hyundai is fighting back by making the Grandeur replacement a true FWD, luxury flagship, harkening back to the original FWD Eqqus/Centennial. Things also came full-circle when Mitsubishi brought back the Dignity/Proudia, which were rebadged Nissan Cima/Fuga sedans (since discontinued).

  • DavidRogers0000 DavidRogers0000 on Jul 11, 2022

    A research paper on Macbeth is one of the requirements a student of literature must recognize for William Shakespeare. Most literary scholars have gone through this assignment at least once in their academic lives. It is an integral part of their academic days. And you have to hand it to them, as Macbeth is studied in a research paper.

    • SPPPP SPPPP on Jul 20, 2022

      Uh oh, based on the content of the post by "DavidRogers0000" and the username, it looks like the new site may already be under attack by fully automated bots. I am guessing that both content and user name registration are fully handled by software algorithms. TTAC is going to have to step up its IT game.


  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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