Porsche Investing in Synthetic 'eFuels'

Matt Posky
by Matt Posky

Despite Porsche transitioning to all-electric vehicles with the rest of Volkswagen Group, the brand believes that its customers will still want to drive around vintage gasoline models even after the European Union has banned them into oblivion. This is especially important for the iconic 911, which the company has repeatedly hinted would be one of the last models in its lineup to ditch internal combustion.

With countless racing series already devoted to classic examples of the car, Porsche wants to ensure there’s a solution for motorists who want to do more than pet theirs in a silent garage should the government introduce even stricter standards for automobiles than what’s already coming down the pike. So it’s revisiting alternative fuels — specifically a carbon-neutral alternative to gasoline that would work in traditional engines — from Chilean e-fuel producer Highly Innovative Fuels, with whom it’s already investing.

Porsche’s latest act of faith is valued at $75 million, which is far less than the hundreds of millions it has dumped into electrification. But it’s not a trivial amount, especially after the world seems to have forgotten about advanced biofuels like cellulosic ethanol. Introduced as a way to convert inexpensive organic waste into fuel after corn-based ethanol turned out to be far less energy efficient than hoped, cellulosic ethanol has had trouble getting off the ground due to its similarities. Advocates will claim that with more investments the process can be refined to a point where it becomes carbon neutral. But they’ve lost ground to the EV crowd that’s become singularly focused on tailpipe emissions, arguably leaving biofuels floundering since roughly 2015.

Highly Innovative Fuels (HIF) is taking a different approach that sounds a lot like alchemy, however. It’s working on developing synthetic alternatives to gasoline, rather than a biofuel that’s dependent upon breaking down plant waste. The company says it uses renewable energy sourced from wind turbines to leverage electrolysis to produce “green hydrogen.”

From there, captured CO2 will be combined with the lightest element on the periodic table to create various e-fuels. While hydrogen production has long been criticized as wildly inefficient due to the number of steps involved to get to a useable, storable product, HIF has expressed confidence that it’s going to be the one to change that.

But the resulting fuels won’t be going into hydrogen-powered Porsches. In fact, the automaker said the resulting product has to result in something that can be utilized by standard combustion engines to be of any real value to the brand. HIF is making fuels to replace existing petroleum-based propellants.

In late 2020, Porsche announced a roughly $24 million investment in a pilot plant being produced by HIF in Chile that’s expected to commence production later this year. Additional investments will result in the German automaker holding onto a 12.5-percent share of the company. Porsche’s goal is to ensure e-fuels are successful and see production in other parts of the world, ideally anywhere where there are 911s still hitting the racetrack. But the brand did say it doesn’t expect HIF to be in every market.

“E-Fuels make an important contribution to climate protection and complement our electromobility in a meaningful way. By investing in industrial e-Fuel production, Porsche is further expanding its commitment to sustainable mobility. In total, our investment in the development and provision of this innovative technology amounts to more than USD 100 million,” stated Barbara Frenkel, Member of the Executive Board for Procurement at Porsche AG.

Unless Highly Innovative Fuels has enjoyed a miraculous technological breakthrough, it’s difficult to trust that these e-fuels are going to be nearly carbon neutral. But they do represent another avenue for energy and are likely worthy of some exploration if there’s any legitimacy to what’s being claimed. Porsche and the rest of Volkswagen Group have been looking at renewable fuels for years and seem to think it has found itself a winner and cars are only the beginning. The company is already talking about utilizing e-fuels for shipping, aviation, and selling e-fuel byproducts to the chemical industry.

However, Porsche said the first step would be to use fuel coming from Chile in its motorsport flagship projects as a test case. From there, it would like to lean upon HIF to fuel vehicles rolling off assembly lines or stationed at showrooms. Though the company stated that its ability to acquire a stake in the company’s Delaware-based holding company will be subject to approval by the relevant antitrust authorities.

[Image: USJ/Shutterstock; Porsche]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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