Chip Shortage: Subaru Shutting Down SIA Through April

Matt Posky
by Matt Posky

Today’s update on the global semiconductor shortage involves Subaru, which recently announced that it would be suspending production at its plant in Indiana. Lafayette’s Subaru of Indiana Automotive (SIA) will be idled through the end of April while the automaker waits for suppliers to catch up. It’s a situation we’ve seen numerous manufacturers forced into this year, with Ford arguably being the most relevant for the North American market.

Those wishing for relief are in for a disappointment, too. Despite earlier assurances that the semiconductor shortage would ease over the summer, the likelihood of the industry’s chip-related hardships now looms larger than ever. Numerous industry groups are speculating that chips will be difficult to come by (especially in Western countries) through the end of the year, with the China Association of Automobile Manufacturers (CAAM) recently predicted that the shortage would actually worsen through 2021 before gradually returning to normal. Obviously, nobody can predict the future, but the present supply chains are in such a sorry state that it would be irresponsible to think they were on the cusp of a much-needed rebound.

Subaru’s announcement came on Tuesday, with the automaker explaining its need to idle SIA for the rest of April. The company estimated the number of vehicles lost at roughly 15,000 units. Based on how things have played out for other manufacturers, Subaru could easily see the shutdown extend into May. Though it’s hoping that won’t be necessary, adding that the recent fire at Japan’s Renesas Electronics played no factor in the decision.

Semiconductor chips have seen a massive uptick in demand over the last few years as increasingly more products require them and often in greater numbers than before. Cars use more of them than ever before but so do a lot of other devices that we’ve decided need to be perpetually connected to the internet. Smart devices are becoming all the rage in people’s homes and the pandemic resulted in a huge buy-up of computers, tablets, and other forms of digital entertainment while everyone has been locked indoors during the pandemic. Meanwhile, lockdowns handicapped just about every supply chain on the planet and setback component manufacturers dramatically.

We can’t even begin to assume when things will return to normal. But we do know that other shortages are about to become a serious problem, with rubber waiting on deck to become the next issue.

[Image: Subaru]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • JEFFSHADOW JEFFSHADOW on Apr 20, 2021

    My 1975 Riviera runs well on the chips it carries, in this case, Wavy Lays.

    • SilverCoupe SilverCoupe on Apr 20, 2021

      Ooh, you have one of those fancy new Rivieras! I bet it has all sorts of fancy things that our '64 never had, like power windows and things!

  • Inside Looking Out Inside Looking Out on Apr 20, 2021

    Welcome to the Europe after WWII: shortages of everything and total dependence on US of A. Today the West depends in everything on China.

  • Tassos Good job, Senile, Corrupt Idiot-in-Chief.And when Inflation doubles again under your failed watch, LIE again that it was .. 9% when you took office, while THE REAL inflation then was less than 2%!Disgusting imbecile....
  • Wjtinfwb Glad to see Toyota hanging in there with sedans. It's a bit clunky looking but no worse than a new BMW 7-series at 1/3 the price. More power would be nice but Toyota is married to the Hybrid/4-cylinder configuration. As this package gets refined I expect it will be come the norm.
  • Wolfwagen The last couple of foreign vehicle manufacturers that tried breaking into the U.S. Mainstream Vehicle Market had a very hard time and 1. Couldn't get past the EPA regulation side (Mahindra) or 2. had a substandard product (Vinfast).
  • Midori Mayari I live in a South American country where that is already the case; Chinese brands essentially own the EV market here, and other companies seem unable to crack it even when they offer deep enough discounts that their offerings become cheaper than the Chinese ones (as Renault found when it discounted its cheapest EV to be about 15% cheaper than the BYD Seagull/Dolphin Mini and it still sold almost nothing).What's more, the arrival of the Chinese EVs seem to have turbocharged the EV transition; we went from less than 1% monthly EV market share to about 5% in the span of a year, and it's still growing. And if — as predicted — Chinese EV makers lower their production costs to be lower than those of regular ICE cars in the next few years, they could undercut equivalent ICE car prices with EVs and take most of the car market by storm. After all, a pretty sizeable number of car owners here have a garage where they could charge, and with local fuel and electricity prices charging at home reduces fuel costs by over 80% compared with an ICE car.
  • FreedMike So...Tesla does no marketing except to justify Elon Musk's pay. Mmmmmkay...
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