Rare Rides: The 2018 Range Rover Adventum Coupe, an Intense Luxury Conveyance

Corey Lewis
by Corey Lewis

Today’s Rare Ride is a super luxurious two-door aftermarket Range Rover. Much like the Rolls-Royce Wraith Silver Spectre featured here recently, the Range Rover’s transformation was also designed by Niels Van Roij.

Hopefully, your eyes are prepared for luxury.

The only time the Range Rover was available as a two-door was in its first generation, now known as the Classic. From its inception in 1969 Range Rover was solely a two-door affair, but a four-door arrived in 1981 and quickly became the more popular body style. The market for the two-door dried up quickly, and Land Rover decided the next-gen P36A Range Rover would be available solely as a four-door. The last factory two-door Classic was built in January 1994 and was shipped to Portugal.

Cut to 2018, and Land Rover teased a new Range Rover with two doors called the SV Coupe. The new model was a project of Jaguar-Land Rover’s SVO or Special Vehicle Operations department. The original plan was to build 999 examples, for a hefty $295,000 before options. Customer deposits rolled in, but the plan didn’t last long: JLR had a terrible financial year in 2018, and canceled the project. Enter Dutch designer Niels van Roij.

In spring 2019, van Roij introduced his Adventum Coupe design, which promised to execute on the promises of the canceled SV Coupe. Most of the design cues were kept intact from the SVO design, with the exception of the expensive frameless windows and giant 23-inch concept wheels. The fenders and tailgate are from the standard Range Rover, in addition to the fenders. But everything between the A-pillar and the rear was reworked into true coupe-ness. Body panels were created from hand-worked aluminum, and the aluminum architecture underneath the Range Rover was strengthened over stock form.

There were no customer options as far as color scheme: Adventums were painted in an Arctic White, with a red and black Nappa leather interior that featured plenty of piano wood trim, and copious teak on the floor and cargo area. Most of the interior was fettled over the stock Range Rover, and taken to a higher level of luxury. Rear seats were captain’s chairs like the front, which were powered and adorned with integrated footrests. All examples used the 5.0-liter supercharged V8 from the Range Rover’s top SVAutobiography trim, good for 557 horses and 516 torques.

The Adventum’s build was contracted to Dutch firm Bas van Roomen, and the firm will create just 100 examples. In 2020 the base price was $299,835 – a not-stratospheric ask for a bespoke luxury SUV. Today’s Adventum is built on a 2018 Range Rover and has just over 8,000 miles. It’s for sale presently in The Netherlands for $349,874.

[Images: Niels van Roij Design]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

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  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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