Welcome to Electric Avenue — More Chargers on the Way

Jason R. Sakurai
by Jason R. Sakurai

The Electric Highway Coalition, a consortium of six utility companies, will provide a network of 20-30 minute DC fast chargers for EV drivers, as reported by Electrek. Each of the utilities will be responsible for providing EV charging within their service areas, with most sites located along major highways for easy access and adjacency to other amenities.

Their mandate is to ensure drivers of EV have accessible charging stations along the Atlantic coast as far north as Washington, D.C., throughout the South, into the Gulf states, and the Central Plains. The power companies involved are: American Electric Power in Ohio, West Virginia, Texas and Oklahoma; Entergy Corporation in Arkansas and Louisiana; Tennessee Valley Authority in Mississippi and Tennessee; Southern Company in Alabama and Georgia; Duke Energy in Indiana, Florida, North and South Carolina; and Dominion Energy in Virginia and parts of South Carolina.

Jeff Lyash, Tennessee Valley Authority (TVA) president and CEO said, “Together, we can power the electric road trip of tomorrow by ensuring seamless travel across a large region of the U.S. This is one of many strategic partnerships that TVA is building to increase the number of electric vehicles to well over 200,000 in the Tennessee Valley by 2028. EV adoption will spur jobs and economic investment in the region, keep refueling dollars in the local economy, reduce the region’s largest source of carbon emissions, and save drivers and businesses money.”

Jointly, the Tennessee Department of Environment and Conservation and the TVA announced the development of a statewide network of EV fast charging stations every 50 miles along the interstates and major highways.

The most interesting part of this announcement came from the American Public Power Association, a service organization representing 2,000 community-owned utilities, who reported last year that there would be 10 to 35 million EVs in the U.S. by 2030, up from 1.5 million EVs in the U.S. in 2020, anywhere from a 6.66- to 23.33- percent increase in the number of EVs. They also noted that it would an investment of $75-$125 billion would be needed to revamp the electric power system by that date to service an estimated 20 million EVs. That’s somewhere between $3,750-$6,250 per EV. At that rate, maybe the astronomical rate being charged by the utility companies in Texas recently is their way of financing EV expansion?

[Images: Electric Highway Coalition, TVA]

Jason R. Sakurai
Jason R. Sakurai

With a father who owned a dealership, I literally grew up in the business. After college, I worked for GM, Nissan and Mazda, writing articles for automotive enthusiast magazines as a side gig. I discovered you could make a living selling ad space at Four Wheeler magazine, before I moved on to selling TV for the National Hot Rod Association. After that, I started Roadhouse, a marketing, advertising and PR firm dedicated to the automotive, outdoor/apparel, and entertainment industries. Through the years, I continued writing, shooting, and editing. It keep things interesting.

More by Jason R. Sakurai

Comments
Join the conversation
4 of 29 comments
  • Craiger Craiger on Mar 03, 2021

    I just hope that there will be enough charging ports at various stations if EVs proliferate. It's one thing to wait in line for a guy in front of you to fill his gas tank, but waiting in line behind multiple EVs would take much longer.

  • Inside Looking Out Inside Looking Out on Mar 03, 2021

    How US was able to build Interstate highway system which is considered as a one of the wonders of the world and put man on the moon and same time not capable of building a single high speed rail? Or set up reliable energy system similar to Russian Unified Energy System. I predict daily blackouts and people freezing to death in US if government goes forward with making ICE cars illegal.

  • JLGOLDEN Enormous competition is working against any brand in the fight for "luxury" validation. It gets murky for Cadillac's image when Chevy, Buick, and GMC models keep moving up the luxury features (and price) scale. I think Cadillac needs more consistency with square, crisp designs...even at the expense of aerodynamics and optimized efficiency. Reintroduce names such as DeVille, Seville, El Dorado if you want to create a stir.
  • ClipTheApex I don't understand all of the negativity from folks on this forum regarding Europeans. Having visited the EU multiple times across different countries, I find they are very much like us in North America-- not as different as politicians like to present them. They all aren't liberal "weenies." They are very much like you and me. Unless you've travelled there and engaged with them, it's easy to digest and repeat what we hear. I wish more Americans would travel abroad. When they return, they will have a different view of America. We are not as perfect or special as we like to believe. And no, many Europeans don't look up to America. Quite the opposite, actually.
  • Dwford Let's face it, Cadillac is planning minimal investment in the current ICE products. Their plan is to muddle through until the transition to full EV is complete. The best you are going to get is one more generation of ICE vehicles built on the existing platforms. What should Cadillac do going forward? No more vehicles under $50k. No more compact vehicles. Rely on Buick for that. Many people here mention Genesis. Genesis doesn't sell a small sedan, and they don't sell a small crossover. They sell midsize and above. So should Cadillac.
  • EBFlex Sorry BP. They aren’t any gaps
  • Bd2 To sum up my comments and follow-up comments here backed by some data, perhaps Cadillac should look to the Genesis formula in order to secure a more competitive position in the market. Indeed, by using bespoke Rwd chassis, powertrains and interiors Genesis is selling neck and neck with Lexus while ATPs are 15 to 35% higher depending on the segment you are looking at. While Lexus can't sell Rwd sedans, Genesis is outpacing them 2.2 to 1.Genesis is an industry world changing success story, frankly Cadillac would be insane to not replicate it for themselves.
Next