Sure, GM Europe Is Gone, but the Automaker Hasn't Entirely Pulled up Stakes

Matthew Guy
by Matthew Guy

General Motors vacated the continent in fine style last year, flushing the Vauxhall and Opel brand to Groupe PSA in a deal worth about 2.2 billion Euro. However, it turns out Ren Cen remains as a lingering presence in moving metal across the pond.

All this was spurred by a tweet by David Shepardson of Reuters revealing The General sold about 3,000 vehicles in the first nine months of 2018, compared to 684,000 during the same period one year ago. This makes sense, given the sloughing of Vauxhall/Opel.

Since the word “Europe” shows up exactly zero times in GM’s Q3 earnings report, it left your author wondering: what models comprised those sales? Not the ones I thought, as it turns out.

GM maintains a network of Cadillac dealers in Europe and, as it happens, they sell more machines than just those inviting us to Dare Greatly. Two of them, apparently: the Chevrolet Camaro and Corvette.

Post-Opel sale — In the first nine months of 2018, @GM sold 3,000 vehicles in Europe down from 684,000 in same period in 2017

— David Shepardson (@davidshepardson) October 31, 2018

Some digging showed that Cadillac topped out in the 2007 calendar year in terms of European volume, moving approximately 3,000 units by itself during those 12 months. Last year, they rang up 916 sales. Currently shown on the European build and price tool are the trio of Escalade, CTS-V, and CT6.

Here’s where GM nameplates stand through to the end of August in Europe, with numbers hewn from CarSalesBase.com:

Those Corvette sales are extrapolated, as specific numbers were not readily available for that nameplate. However, knowing the monthly totals, we subtracted Cadillac and Camaro (and the small Daewoo volume) to arrive at the number you see in the chart. Aren’t we bloody clever. Given the pricing delta between Camaro and Corvette, plus seasonal demand, the figures shown are reasonable.

Speaking of pricing, a quick peek at the pricing tool on Cadillac’s site revealed what our neighbors are paying compared to the Monroney here at home. For example, an Escalade ESV Platinum 4×4 with a few extras listed as standard in Europe carries a sticker of $101,190 in America. The same truck lists for £99,440 in the UK, or $128,542 at today’s exchange rate.

Swinging the needle are France’s Cadillac dealers, who charge €124,070 for the same machine, a sum equal to $141,421 of today’s American dollars. The fact that comparable vehicles cost more in Europe is not a surprise to any gearhead, but it is always interesting to see how the other half lives.

The numbers shown above include sales in the countries of *draws breath* Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, and Switzerland *exhales*.

If anyone can read that list like the guys who used to blurt out the types of mail-order diplomas they used to advertise on TV, give yourself a round of applause.

[Image: General Motors]

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

Comments
Join the conversation
2 of 16 comments
  • 28-Cars-Later 28-Cars-Later on Nov 02, 2018

    Those are exactly the models I would think could sell there, why bother with any of the other ones?

  • Beken Beken on Nov 02, 2018

    I saw a Corvette near Buckingham Palace while in London last month. I think that was the only American car I saw in my 10 days there.

  • Whynotaztec Like any other lease offer it makes sense to compare it to a purchase and see where you end up. The math isn’t all that hard and sometimes a lease can make sense, sometimes it can’t. the tough part with EVs now is where is the residual or trade in value going to be in 3 years?
  • Rick T. "If your driving conditions include near-freezing temps for a few months of the year, seek out a set of all-seasons. But if sunshine is frequent and the spectre of 60F weather strikes fear into the hearts of your neighbourhood, all-seasons could be a great choice." So all-seasons it is, apparently!
  • 1995 SC Should anyone here get a wild hair and buy this I have the 500 dollar tool you need to bleed the rear brakes if you have to crack open the ABS. Given the state you will. I love these cars (obviously) but trust me, as an owner you will be miles ahead to shell out for one that was maintained. But properly sorted these things will devour highway miles and that 4.6 will run forever and should be way less of a diva than my blown 3.8 equipped one. (and forget the NA 3.8...140HP was no match for this car).As an aside, if you drive this you will instantly realize how ergonomically bad modern cars are.These wheels look like the 17's you could get on a Fox Body Cobra R. I've always had it in the back of my mind to get a set in the right bolt pattern so I could upgrade the brakes but I just don't want to mess up the ride. If that was too much to read, from someone intamately familiar with MN-12's, skip this one. The ground effects alone make it worth a pass. They are not esecially easy to work on either.
  • Macca This one definitely brings back memories - my dad was a Ford-guy through the '80s and into the '90s, and my family had two MN12 vehicles, a '93 Thunderbird LX (maroon over gray) purchased for my mom around 1995 and an '89 Cougar LS (white over red velour, digital dash) for my brother's second car acquired a year or so later. The Essex V6's 140 hp was wholly inadequate for the ~3,600 lb car, but the look of the T-Bird seemed fairly exotic at the time in a small Midwest town. This was of course pre-modern internet days and we had no idea of the Essex head gasket woes held in store for both cars.The first to grenade was my bro's Cougar, circa 1997. My dad found a crate 3.8L and a local mechanic replaced it - though the new engine never felt quite right (rough idle). I remember expecting something miraculous from the new engine and then realizing that it was substandard even when new. Shortly thereafter my dad replaced the Thunderbird for my mom and took the Cougar for a new highway commute, giving my brother the Thunderbird. Not long after, the T-Bird's 3.8L V6 also suffered from head gasket failure which spelled its demise again under my brother's ownership. The stately Cougar was sold to a family member and it suffered the same head gasket fate with about 60,000 miles on the new engine.Combine this with multiple first-gen Taurus transmission issues and a lemon '86 Aerostar and my dad's brand loyalty came to an end in the late '90s with his purchase of a fourth-gen Maxima. I saw a mid-90s Thunderbird the other day for the first time in ages and it's still a fairly handsome design. Shame the mechanicals were such a letdown.
  • FreedMike It's a little rough...😄
Next