Volvo Doesn't Want You to Forget About the S60 Reveal on Wednesday

Matt Posky
by Matt Posky

Volvo doesn’t want anyone to forget it’s revealing its first U.S.-built model on Wednesday, so it furnished us with a few more teasers to whet the collective appetite. It isn’t the car’s looks that have us excited, however — we already know the S60 will resembled a scaled-down S90 in both form and function.

What has our shorts in a pleasant knot is the fact that Volvo hasn’t replaced the model with another crossover. The new model replaces the second-generation sedan launched in 2010 (and sold in ever-decreasing numbers since 2012) and the automaker seems intent on offering everything customers have come to expect, and then some. There’s even a Polestar Engineered edition of the T8 model that offers 415 horsepower and 494 lb-ft of torque, plus enthusiast-oriented tweaks to the braking and suspension.

Frankly, it’s all shaping up rather nicely.

The model will become the first product to emerge from Volvo’s new South Carolina plant later this year. The automaker estimates domestic production of the S60 to average roughly 60,000 units annually.

There shouldn’t be too many surprises. Volvo already has the XC60 on the market and the V60 goes on sale in early 2019. Both of those have garnered quite a bit of praise and, other than a unique grille and mild styling differences, the S60 shouldn’t represent a drastic change in overall form. We’ll know more on Wednesday morning, when the official unveiling goes down in Gothenburg, Sweden.

[Images: Volvo Cars]

Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

More by Matt Posky

Comments
Join the conversation
4 of 9 comments
  • Dividebytube Dividebytube on Jun 20, 2018

    Yeah my two Volvo 850 experiences scared me away from the brand. I know, I know - 20 years is a long time - but experiences like I had are hard to forget.

    • Pdl2dmtl Pdl2dmtl on Jun 20, 2018

      He, he....I know. I owned one 850 SE wagon upon wife's insistence. Eventually I got rid of it and now she drives a Highlander and we'll never going to look back. I am forever going to call that car "Volvo - what was I thinking?" Cheers.

  • Threeer Threeer on Jun 20, 2018

    Conflicted on this one...on the one hand, loving that folks in my former home-state of South Carolina have the opportunity to find work by assembling them. However, not thrilled at the Chinese ownership. Either way, not within my price range to purchase, so that conundrum isn't one I'll have to face any time soon.

    • Garrett Garrett on Jun 20, 2018

      China is propping up our federal government through debt purchases. Frankly, if they are going to be investing in the US, it’s better that they actually build factories that employ people than helping to make it cheaper for the government to engage in deficit spending.

  • Teddyc73 As I asked earlier under another article, when did "segment" or "class" become "space"? Does using that term make one feel more sophisticated? If GM's products in other segments...I mean "space" is more profitable then sedans then why shouldn't they discontinue it.
  • Robert Absolutely!!! I hate SUV's , I like the better gas milage and better ride and better handling!! Can't take a SUV 55mph into a highway exit ramp! I can in my Malibu and there's more than enough room for 5 and trunk is plenty big enough for me!
  • Teddyc73 Since when did automakers or car companies become "OEM". Probably about the same time "segment" or "class" became "space". I wish there were more sedans. I would like an American sedan. However, as others have stated, if they don't sell in large enough quantities to be profitable the automakers...I mean, "OEMs" aren't going to build them. It's simple business.
  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
Next