Even Europe Has No Use for a Range Rover Evoque Three-Door

Steph Willems
by Steph Willems

The most attainable Range Rover, and easily the least desirable, will no longer be offered sans rear doors. While the five-door Evoque soldiers on for the 2019 model year alongside its ridiculous convertible sibling, the automaker says there will no longer be a three-door available anywhere on the planet.

It’s just the latest evidence that automakers aren’t interested in shelling out for seldom bought body styles just to satisfy a handful of nonconformist buyers.

Hold on, you’re thinking, hasn’t Jaguar Land Rover already deep-sixed the three-door Evoque? You’re correct, but that decision only affected the North American market, where the Evoque three-door disappeared for the 2018 model year. In Europe and elsewhere, 2019 brings a lineup devoid of anything that could accurately be referred to as a “coupe.”

Actually, if you happen to be one of 999 ultra-wealthy buyers, there technically is a coupe (the SV Coupe) on offer in 2019, but the model’s extreme exclusivity means you won’t find it on many shopping lists.

News of the three-door Evoque’s demise, arriving via Autocar, comes as the automaker readies a second-generation of the compact SUV for a global launch. That model appears next year as a 2020 model, and it seems certain there’ll be no three-door variant. Autocar cites sources who claim 95 percent of the Evoque’s sales came from the traditional five-door model.

“From the 2019 model year, Land Rover has rationalised its Range Rover Evoque bodystyle offering to concentrate on the five-door model and convertible, which account for the majority of sales,” a company spokesman told the publication.

In a land awash with unibody utility vehicles, Range Rover’s long-in-the-tooth Evoque — which appeared in late 2011 as a 2012 model — saw a U.S. sales peak in 2015. Over the first five months of 2018, Evoque sales slipped 45.6 percent in the United States.

[Image: Jaguar Land Rover]

Steph Willems
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  • Dal20402 Dal20402 on Jun 08, 2018

    One less variant of yappy Shih Tzu to afflict the roads.

  • Big Al from Oz Big Al from Oz on Jun 08, 2018

    I view the Range Evoque as Range Rovers Cadillac moment. The only people who buy them are the most insecure wannabe nickel millionaires around. The Evoque is not a Range Rover, no where's near one. You can buy a Kia or Hyundai CUV that is more desirable. Even the RAV4 is more desirable.

  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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