Rare Rides: The Volvo 480 of 1993, Which Doesn't Look Like a Volvo

Corey Lewis
by Corey Lewis

Occasionally on the vast and wondrous expanse of the Internet of Cars, I’ll run across one of these uniquely shaped little Volvos. In past instances they were either not for sale, were lacking in condition, or had few available photos.

All that changed the other day, when I sought out a photo of the 480 to make a point on Twitter. Let’s check out this charcoal-colored box, shall we?

The North American market became intimately acquainted with front-drive Volvos starting with the 850 model, introduced for the 1993 model year as a replacement for the ancient and lovable 240. In every other market, though, Volvo offered a front-drive car for some time. The 480 was said car, and was in fact the first ever front-drive vehicle from the Swedish brand.

Europeans could buy the 480 starting in 1987, where it was advertised as a sporty coupe. Volvo planned to sell the 2+2 480 to North Americans in late ’87 as a “sports wagon,” in the same vein and style as Nissan’s contemporary Pulsar Sportbak. Currency valuations had other ideas for Volvo, as the weak U.S. dollar meant importing the Netherlands-built 480 was not financially viable.

Known as the spiritual successor to the classic P1800 hatchback, the 480’s targeted buyer was the young and educated consumer. Said consumers (yuppies) wanted a sporty and stylish vehicle with advanced electronics — something Volvo hadn’t offered in prior models. Sticking to the mission, the 480 appeared more Japanese than perhaps it should (pop-up headlamps!), and certainly wasn’t Volvo-like.

Leave your cardigan at home, this Volvo’s for fun people!

Throughout the long production of the 480, Volvo made incremental changes — adding a turbo, revising interior features, and offering new color schemes. Special editions like the TwoTone (self-explanatory) and limited Celebration model rounded out the 480’s life, as production wrapped up near the end of 1995. Volvo would try this same formula again about a decade later, when the small, premium hatchback C30 hit dealer lots.

Today’s 1993 example is suitably located in Växjö, Sweden, at the southern tip of the country. In Turbo trim, the 2.0 inline-four makes 120 horsepower, and shifts through a five-speed manual. This one seems well equipped, with a two-tone leather interior in serviceable condition. Interesting that the safety-conscious Swedes still sold cars in other markets without airbags, even in 1993.

The 480 is yours for a little over $4,600, and is old enough to qualify for importation.

[Images: seller]

Corey Lewis
Corey Lewis

Interested in lots of cars and their various historical contexts. Started writing articles for TTAC in late 2016, when my first posts were QOTDs. From there I started a few new series like Rare Rides, Buy/Drive/Burn, Abandoned History, and most recently Rare Rides Icons. Operating from a home base in Cincinnati, Ohio, a relative auto journalist dead zone. Many of my articles are prompted by something I'll see on social media that sparks my interest and causes me to research. Finding articles and information from the early days of the internet and beyond that covers the little details lost to time: trim packages, color and wheel choices, interior fabrics. Beyond those, I'm fascinated by automotive industry experiments, both failures and successes. Lately I've taken an interest in AI, and generating "what if" type images for car models long dead. Reincarnating a modern Toyota Paseo, Lincoln Mark IX, or Isuzu Trooper through a text prompt is fun. Fun to post them on Twitter too, and watch people overreact. To that end, the social media I use most is Twitter, @CoreyLewis86. I also contribute pieces for Forbes Wheels and Forbes Home.

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  • Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
  • Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
  • GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
  • Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
  • Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.
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