VW's Bringing a New Jetta to Detroit; Still Won't Outsell the Honda Civic

Matthew Guy
by Matthew Guy

The standard Volkswagen Jetta rarely sets any hearts aflutter, given its sensible and sober styling and insomnia-curing interior. However, it is the marque’s bread-and-butter — its best-selling nameplate by many orders of magnitude, so mention of a redesign deserves notice.

Set to be shown at the Detroit show in January, it’ll likely launch as a 2019 model with new sheetmetal riding on the company’s MQB platform. Images that have surfaced around the ‘net seem to suggest a machine that’s sleeker and more expressive than today’s Jetta.

The above image was secured by Motor1 from the content of a presentation given by VW North America’s chief engineering officer, Matthias Erb, prior to a media event. It shows a sleeker-looking Jetta than the current model, along with a more bulbous nose and a set of rims that totally won’t make production.

Like the Grinch’s heart, the new Jetta will probably grow a couple of pant sizes, as that’s what replacements tend to do (except for the Miata, of course; the Miata is pure, the Miata is life; all hail the Miata). Rumours suggest the next Jetta will have a manual transmission at launch, with other trim variants such as a GLI showing up in due course. There may even be a Jetta R in the works.

This will be the seventh iteration of the Jetta, a car that was once the sedan version of the Golf but now shares precisely zero body panels with the hatchback. A turbocharged 1.4-liter four-cylinder should reappear under the hood of the new car

On VW’s site in the Great White North, a countdown timer is shown alongside a shady image of the 2019 Jetta. The counter shows a date of approximately 38 days from now, placing the reveal smack dab in the middle of the next North American International Auto Show.

Precisely, however, 38 days from now is January 18th. Media days are January 14th to 16th, so we’ll have to wait and see what VW has up its sleeve. In any event, a whole cadre of TTAC writers will be at the show to bring you the news.

The current generation, on sale since the 2011 model year, has seen its sales dip with each 12-month cycle since its introduction. During its first full calendar year on sale, VW moved over 177,000 of the compact sedans in the United States. Last year, VW sold a shade over 121,000; the model is on track to fall short of that number in 2017 with 108,575 Jetta sedans sold through the end of November.

The fact that most American consumers are shunning sedans like an especially virulent leper is not helping the matter. Even the venerable Corolla is unlikely to best last year’s performance of 360,483 sales. In the segment, only the mighty Honda Civic seems poised to significantly build on last year’s numbers; having sold 345,880 year-to-date, there’s a solid chance the Civic will crest the 375,000 mark by December 31st, making it the best sales year in nearly two decades.

[Image: Motor1]

Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

Comments
Join the conversation
2 of 41 comments
  • Vehic1 Vehic1 on Dec 11, 2017

    "Still won't outsell the Civic." How many styling changes did Honda have to make over the last very few years to finally claw back to the top spot - however long/briefly that may last? What makers besides Toyota or Honda have had the TOP US car spot recently, for a full year? VW US sales, based more on the Jetta than any other model, are FAR, FAR closer to their 40-year US high (of 2012) than they are to the 40-year low point (of 1993). Obviously, some cranks were rooting for VW's demise from the diesel affair - but it didn't happen, waah; sales are up worldwide.

  • DJM DJM on Dec 12, 2017

    This might just be on my 2020 replacement list. Although that twist beam suspension might be a killer. I narrowed down my choice between Jetta and Civic in the summer of '16. The Jetta won out with it's reserved styling, better interior ergonomics and typical Teutonic instrumentation/switchgear layout. I have the '16 Jetta Highline with all options and the 1.8 TSI. Price was about the same OTD although the 0% VW financing also helped. I'm sure I'll take a bath in resale value vs the Civic though. So far just one issue with a leaking a/c charging port that was swiftly rectified by the Dealership. I had a Jetta 1.4 TSI as a rental and I swear it had more pep off the line than mine. Ran out of steam earlier though. Very sweet mill. Some of the complaints I have read about for the Jetta include numb steering and overly touchy brakes. I was able to adjust that out in the control modules using Ross-Tech vag-com. Now the steering is heavier, which I like and the brake assist is at a lower threshold. An Eibach F and R swaybar tightened the wallowy suspension up. I also added a Dinantronics boost controller, which woke the car up with an additional 40 lbs/ft of torque. I'm a happy owner so far.

  • JMII I would think the insane traffic plus outrageous parking costs would be enough to keep most people far away from driving into Manhattan. I avoid most downtown city centers just because of those same reasons. For example I once had an opportunity to take a decent sounding job in Miami but said no thanks mainly because of the commuting nightmare. And they wanted me to wear a suit... my laughter shorted that interview rather quickly.
  • The Oracle Insourcing the major EV systems only makes sense, you don’t want a Tier 1 supplying the main driveline.
  • Kwik_Shift_Pro4X Why doesn't Jeep just strive for best quality/reliability? Instead they'd rather repackage superficial add-ons and market it for the gullible. Like a Malibu Stacy with a new hat.
  • Fahrvergnugen I just left my orifice in the city about 2 hrs ago (long live hybrid workplaces) and can state that traffic downtown sucks. But so does the quantity of global visitards from Wherever, who overcrowd and congest their way along every sidewalk like its WallyWorld.I have worked with some who "like to drive" to work in NYC. I don't get that at all. After a short drive, find a damned commuter lot, dump the car, and ride the train. Subject yourselves to the will of mass transit and enjoy putting your feet up.
  • Crown So, in a nutshell, Stellantis is trying to pull a WalMart on it's suppliers.
Next