Mini Draws Line, Won't Build Any New Models - For a While, Anyway

Steph Willems
by Steph Willems

Forget all about a Mini sedan, roadster, or even an extra-small two-seat hatchback. The British automaker isn’t having any of it.

Despite earlier reports to the contrary, Mini has no immediate plans to diversify its current lineup, preferring to wait until the next-generation Mini rolls along before going nuts (if indeed it ever does). In the meantime, are you interested in a crossover or near-crossover?

The automaker confirmed to Top Gear that the existing two-and four-door Cooper, Convertible, Clubman and Countryman will remain the only animals in the Mini stable until early next decade. That’s when a fourth-generation Cooper should appear, possibly with new siblings.

By turning off the lights in the product development room, Mini has shattered hopes of anyone getting their hands on a production Superleggera Roadster. That would-be model bowed in 2014 as a svelte electric concept vehicle. Also off the table is a two-seat micro Mini, first envisioned as the 2011 Rocketman concept.

But hey, who’s interested in a John Cooper Works Countryman?

Mini made headlines last year after its vice-president of product development, Ralph Mahler, suggested a small sedan would make good business sense in high-volume markets. That immediately drew cries of disgust from Peter Schwarzenbauer, the BMW Group board member in charge of the brand. While he said he couldn’t rule it out, Schwarzenbauer said the thought of a sedan residing among Mini’s ranks caused him to fear for the brand’s identity.

According to a company source who spoke with Top Gear, the economics weren’t working in favor of either the Rocketman or Superleggera. Even if fitted with a conventional powerplant, the sports car market remains too niche for Mini to bother with. As well, a two-seater mini Mini wouldn’t actually be that much smaller than the existing Cooper.

The other end of the market — the large, spacious, all-wheel-drive end — doesn’t have the same profit margin issues as the small side, though few would argue the Countryman is a key part of the brand’s heritage.

[Image: Mini USA]

Steph Willems
Steph Willems

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  • Stingray65 Stingray65 on May 16, 2017

    Its time to go even further back to the future with a new line based on the styling of the beloved Morris Minor - we need a new Traveller with real wood trim.

  • Slap Slap on May 16, 2017

    Daughter wanted a MINI - she wanted one before she could even drive. But out of college for a couple of years, she realized she couldn't afford to get a car with questionable reliability. So she got a MX-5, and MINI lost a potential sale.

  • SCE to AUX Imagine the challenge of trying to sell the Ariya or the tired Leaf.
  • Offbeat Oddity I would have to test them out, but the Corolla might actually have a slight edge. I'd prefer the 2.0 in both cars, but to get one in a Civic with a decent amount of equipment, I'd be stuck with the Sport where the fuel economy suffers vs. the Corolla. If the Civic EX had a 2.0, it would be a much tougher decision.
  • User get rid of the four cylinders, technology is so advanced that a four litre V8 is possible.. and plausible.. cadillac had a serious problem detuning v8s in the past, now theyre over-revving the fours and it sounds horrible.. get rid of the bosses and put the engineers in the front seat..
  • BOF Not difficult: full-size body-on-frame sedan, V8, RWD, floaty land yachts. Unabashed comfort and presence. Big FWD Eldo too. While I’m at it, fix Buick much the same way just a little less ostentatious and include a large wagon w/3rd row.
  • Jeff I noticed the last few new vehicles I have bought a 2022 Maverick and 2013 CRV had very little new vehicle smell. My 2008 Isuzu I-370 the smell lasted for years but it never really bothered me. My first car a 73 Chevelle and been a smoker's car after a couple of months I managed to get rid of the smell by cleaning the inside thoroughly, putting an air freshener in it, and rolling the windows down on a hot day parking it in the sun. The cigarette smell disappeared completely never to come back. Also you can use an ozone machine and it will get rid of most odors.
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