Even the Brits Think the New 2017 Mini Countryman Might Suck

Timothy Cain
by Timothy Cain

It’s can be difficult to wipe the smug look of a home field advantage off your face.

Yet in its home English market, the all-new second-generation 2017 Mini Countryman is failing to find favor with British car critics. evo Magazine, never one to pull its punches, published a review of the 2017 Mini Countryman chock full of significant objections.

“Mini’s new SUV has grown up, but it’s lost the Mini fun factor along the way,” Antony Ingram writes. evo says it expects “the BMW-owned company to turn out cars that are fun to drive and show up their rivals as sloppy, dull and character-free.” Yet, Ingram says, “the latest Mini Countryman doesn’t manage that.”

Citing poor value, disappointing acceleration in the hi-po S model, un-Mini-like dynamics, a cabin too twee, and a design that continues “to look ever more contrived,” evo suggests you may prefer — get this — a Toyota C-HR.

While the Mini Countryman arrived early to the subcompact crossover party, it never made a huge splash in the U.S. market, owing to a dearth of demand for the Mini brand in general.

But in the UK, BMW’s Mini story is altogether different. Mini’s 0.2-percent share of the U.S. market appears particularly paltry when contrasted with the brand’s 1.7-percent share of the UK industry. While total Mini sales in the U.S. are down 13 percent so far this year after falling 11 percent in calendar year 2016, Mini sales in the UK are up 18 percent so far this year after rising 9 percent in calendar year 2016.

Across the pond, in a UK market that is roughly one-seventh the size of America’s, Mini sold 68,984 new vehicles in 2016, 33 percent more than the brand managed in the U.S.

It should be no surprise that the British market is hugely consequential to Mini. (Despite the comparatively small size of the UK market, Jaguar and Land Rover both sold more vehicles in the UK than the U.S. last year, as well.) And it should be no surprise if a Mini fails to hit the target in the UK, it could struggle on this side of the Atlantic, as well.

“It’s hard to be original when your product lineup has to draw inspiration from a 1959 city car,” Ingram writes, part of a general evo criticism that suggests Mini is either incapable of moving forward or confused about how to do so.

And with such lofty price points as you move up the Countryman range, evo points to high-performance hatchbacks such as the Ford Focus ST and Volkswagen Golf R as potential alternatives, particularly since the Countryman remains relatively low-slung.

Ingram isn’t alone in his home-market criticism of the new Countryman.

“It’s clear that the wait for a really good Mini crossover, designed with the freedom and vision that the increasingly important segment deserves, will go on,” Autocar’s Matt Saunders writes.

Top Gear is contradictory: “The new Countryman is a sophisticated piece of engineering, with a solid feel and precise driving manners.”

CAR lands somewhere in the middle, with Anthony ffrench-Constant saying, “Progress hardly feels rapid enough to justify the Cooper S suffix,” and, “the ride’s better than before, but not great,” and, “there’s still a deal of bump-thump and the car never really settles.”

Meanwhile, back at evo, the new Toyota C-HR features “the nimble handling, precise steering and throttle-adjustability that were all characteristics you might have found in a Mini back in the day.”

Back in the day. But perhaps no longer.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures. Follow on Twitter @goodcarbadcar and on Facebook.

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  • Garrett Garrett on Mar 30, 2017

    BMW needs to take the Mini Cooper, swap the hatch for a trunk about the same size as the hood, put a BMW badge on it, and call it a 2002.

  • Ashy Larry Ashy Larry on Mar 31, 2017

    The review in evo isn't even that negative. 3/5 stars overall, mixed bag of comments that are, in part, some of the same gripes about Mini's getting bigger and heavier overall (As most cars are nowadays). Mini is trying to hold on to customers who would otherwise have to abandon the marque to other options once their needs for space/roominess increase (read: once they have kids). That said, Mini's are not for everyone, and there are perfectly valid questions posed about value for money -- if you are willing to spend $38k for a nicely-appointed Cooper S, why not splurge 3-4k more for a roomier, more powerful X1? Or why not a Mazda CX5 for sporty handling pretensions in your crossover, and save money? Or a new CR-V? or an Escape with the 2.0 turbo? I guess the answer is Mini owners want to be seen driving a Mini and are willing to pay more for less room.

    • Darex Darex on Mar 31, 2017

      Because Manual Transmission, and because some people don't want to drive around in a BMW-badged BMW. I see thousands of CR-V's and RAV4's and CX-5's every day. Buying one of those is tantamount to saying that you don't care what you drive, as long as it's Japanese and allegedly more reliable. MINIs are special.

  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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