Dodge Challenger SRT Demon Has a Personalized 'Demon Crate' and a Horsepower Clue

Tyler Wooley
by Tyler Wooley

The latest video born of the Dodge Challenger SRT Demon teaser saga boasts a “Demon Crate” — a box that comes with 18 components, including parts, spare wheels, a mysterious “Demon Track Pack System,” and tools emblazoned with the Demon logo.

Since we now know how the Demon shed its weight, what extra customization could the “Crate” bring?

Fiat Chrysler Automobiles claims the personalized box will let customers choose whether the vehicle is set up for straight-line times or street performance.

“It’s not intended for a road course; rather, each customer can decide at the time of order, or once they own the car, or even on a moment’s notice that they want their car to favor street performance, drag strip performance or something in between,” FCA said in a release.

The box will have a personalized badge displaying the owner’s name, the car’s serial number, as well as the VIN.

There is some speculation that there is a not-so-hidden message in the photo FCA released of the nameplate.

CNET suggests that the “0757” serial number denotes that the Demon will produce 757 horsepower, a 50 hp bump from the Hellcat’s 707 horses. This is certainly believable, especially considering the name of the “owner.” Tom Coddington was one of the founding fathers of Dodge/Chrysler drag racing and a member of the original Ramchargers.

FCA plans to trickle bits of information to us every week until the Demon’s launch in April, so the vehicle’s mysteries won’t remain unknown for long.

[Images: Fiat Chrysler Automobiles]

Tyler Wooley
Tyler Wooley

More by Tyler Wooley

Comments
Join the conversation
3 of 19 comments
  • APaGttH APaGttH on Feb 02, 2017

    The Crate is to put all the broken pieces in after 20% of the new owners crash them in the first day off the lot.

    • Raph Raph on Feb 03, 2017

      That's a distinct possibility with a four square drag radial setup! Drag radials aren't particularly well known for their low temperature and/or wet capability.

  • Link3721 Link3721 on Feb 03, 2017

    757 is too low, hp will be a lot more than the current 707. Quarter mile will be in the 9's.

  • Paul Alexander The Portuguese sports car.
  • Bd2 I hope they are more successful with Hyundai. Quality and ATPs only stand to improve with solid union support.
  • Dave M. In 2005 I remember my cousin texting me that he couldn't wait to show me his new car on my next visit home that summer. It was a gorgeous Pontiac, he said. I'm thinking Bonneville, Gran Prix....something suitable for a mid-40s debonair kind of guy. A few months later when I was home he drove up in his champagne colored Sunfire. My pangs of jealousy immediately melted away.He gladly inherited his mom's Camry 4 years later....
  • TMA1 I guess they're not expecting big things from a 5,800 lb sports car.
  • Lichtronamo The current Accord and forthcoming Camry are heavlily revised models, not all new. GM could have probably done the same with Malibu just to stay in the space. GM (and Ford's) retreat from cars seems like a path to nowhere but shrinking marketshare that just feeds into Toyota's continual growth. It seems shocking that GM and Ford have become so small in the US (notwithstanding full-size trucks) and other markets around world.
Next