Volvo Teases New XC90 Ahead Of Late August Unveiling

by Cameron Aubernon

Published: August 14th, 2014

volvo teases new xc90 ahead of late august unveiling

Near the end of this month, Volvo will fully unveil its Mjönir-eyed second-generation XC90, the first vehicle in the Sino-Swedish automaker’s lineup to use its Scalable Product Architecture.

Automotive News reports until then, Volvo dropped a handful of teaser shots of the upcoming SUV. Senior vice president of R&D, Peter Mertens, explained what the new XC90 means for Volvo:

SPA and the XC90 are firm evidence of our Volvo-by-Volvo strategy. The XC90’s outstanding combination of luxury, space, versatility, efficiency and safety will bring the SUV segment into a new dimension, just as the original XC90 did in 2002.

The XC90 will take on the likes of the Lexus RX, Cadillac SRX and Mercedes M-Class when it goes on sale in the United States early in 2015, while its architecture will make its way into the rest of the Volvo global lineup as each model enters a new generation.

#MY2015 #Teasers #Volvo #VolvoScalableProductArchitecture #XC90

Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

More by Cameron Aubernon

Comments

Join the conversation

2 of 19 comments

Iamwho2k on Aug 14, 2014

Mjolnir? Thor laughs. Volvo, thou are not worthy. (Even if I kind of liked the C30.)

Like Reply
28-Cars-Later on Aug 14, 2014

Passenger spaces looks like it could be a little tight. Like so many of its contemporaries, this has a third row grafted on almost like a jumper seat, I expected better. Either make it long enough to accommodate human adults with a cargo area, or don't bother offering the additional row.

Like Reply

Recent Comments

Varezhka I have still yet to see a Malibu on the road that didn't have a rental sticker. So yeah, GM probably lost money on every one they sold but kept it to boost their CAFE numbers.I'm personally happy that I no longer have to dread being "upgraded" to a Maxima or a Malibu anymore. And thankfully Altima is also on its way out.
Tassos Under incompetent, affirmative action hire Mary Barra, GM has been shooting itself in the foot on a daily basis.Whether the Malibu cancellation has been one of these shootings is NOT obvious at all.GM should be run as a PROFITABLE BUSINESS and NOT as an outfit that satisfies everybody and his mother in law's pet preferences.IF the Malibu was UNPROFITABLE, it SHOULD be canceled.More generally, if its SEGMENT is Unprofitable, and HALF the makers cancel their midsize sedans, not only will it lead to the SURVIVAL OF THE FITTEST ones, but the survivors will obviously be more profitable if the LOSERS were kept being produced and the SMALL PIE of midsize sedans would yield slim pickings for every participant.SO NO, I APPROVE of the demise of the unprofitable Malibu, and hope Nissan does the same to the Altima, Hyundai with the SOnata, Mazda with the Mazda 6, and as many others as it takes to make the REMAINING players, like the Excellent, sporty Accord and the Bulletproof Reliable, cheap to maintain CAMRY, more profitable and affordable.
GregLocock Car companies can only really sell cars that people who are new car buyers will pay a profitable price for. As it turns out fewer and fewer new car buyers want sedans. Large sedans can be nice to drive, certainly, but the number of new car buyers (the only ones that matter in this discussion) are prepared to sacrifice steering and handling for more obvious things like passenger and cargo space, or even some attempt at off roading. We know US new car buyers don't really care about handling because they fell for FWD in large cars.
Slavuta Why is everybody sweating? Like sedans? - go buy one. Better - 2. Let CRV/RAV rust on the dealer lot. I have 3 sedans on the driveway. My neighbor - 2. Neighbors on each of our other side - 8 SUVs.
Theflyersfan With sedans, especially, I wonder how many of those sales are to rental fleets. With the exception of the Civic and Accord, there are still rows of sedans mixed in with the RAV4s at every airport rental lot. I doubt the breakdown in sales is publicly published, so who knows... GM isn't out of the sedan business - Cadillac exists and I can't believe I'm typing this but they are actually decent - and I think they are making a huge mistake, especially if there's an extended oil price hike (cough...Iran...cough) and people want smaller and hybrids. But if one is only tied to the quarterly shareholder reports and not trends and the big picture, bad decisions like this get made.