Will This Nice Lady Kill Opel?

Bertel Schmitt
by Bertel Schmitt

After a lot of arm twisting, and several deadlines set by the US court and the German government, the Opel deal finally is entering the final round—for now. After a suitor has been found, a French woman may spoil the whole wedding.

Reuters has it that China’s BAIC has finally done what was expected they would do: Submit a non-binding offer for Germany’s Opel. About time it is.

Federal bankruptcy Judge Robert Gerber had given GM lawyers a Friday deadline to submit papers. His Honor will rule by July 10 on a plan to create a “new GM,” and the Opel issue needs to be settled. The Germans had set a July 15 deadline for final offers.

Magna and its Russian partners appears to be way ahead of BAIC. Magna’s board of directors wants to approve a business plan for Opel on July 7, an act that is widely seen as a rubberstamping exercise.

Belgian holding company RHJ International is officially still in the game. After posting a sharp loss on Wednesday, it has become very doubtful whether RHJ has the necessary wherewithal to play with the big boys.

Business plans submitted will be evaluated by PriceWaterhouse Coopers on behalf of Berlin. The government will have to cough up more money after already extending Opel a six-month 1.5 billion bridge loan. Price Waterhouse needs to determine whether the proposals are sound.

Whoever wins the race for Opel isn’t in the clear yet. It’s just beginning to get interesting.

When asked whether Brussels anti trust watchers will examine any deal for Opel very closely, German Deputy Economics Minister Jochen Homann told reporters: “Yes, clearly.” It sounded like he liked it. Homann expressed skepticism over Magna’s concept for Opel. “We will see whether Magna’s concept is successful. It is based on theories over which one can heartily discuss . . . There are justifiable question marks.” Homann pointed to the chronic structural overcapacities that the EU is concerned about and cautioned that the European Commission has stated a bailout could not distort competition.

Heinrich Weiss, President of the German-Russian Chamber of Commerce Had harsher words, says Der Spiegel. Weiss called the Magna/Sberbank concept “amateurish. It is irresponsible vis-a-vis the taxpayer to keep this ramshackle business alive.” According to Weiss, Magna, Sberbank and GAZ are “weak partners.” Like Homann, Weiss is concerned about overcapacity. “The weakest players have to go.”

There is another issue that gives the amateur league that competes for Opel the heebie-jeebies: French Economy and Finance Minister Christine Lagarde is widely rumored to become the European Union’s Competition Commissioner in November. France doesn’t have any Opel plants. France is home to key competitors PSA Peugeot Citroën and Renault, which counts the French state as a large shareholder. They would be delighted if Opel bit the dust.

So this is how it might go down: A partner is found for Opel, and the matter can be laid to rest until the September elections in Germany. After the elections, Brussels shoots the deal down. There will be perfunctory protests from Germany. Then, Europe’s auto makers can breathe a little easier.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Cammy Corrigan Cammy Corrigan on Jul 04, 2009

    Folkdancer, They fear women because secretly they know that we know more about cars than they do! ;O)

  • TireGuy TireGuy on Jul 04, 2009

    Bertel & Katie: Neelie Kroes was sharp enough the last years anyway. Normally it cannot get much worse. Bertel: I do not see this timeline. The EU e.g. approved a rescue loan for the German retail chain Quelle within a day. If one party is chosen for buying Opel, this will have already been aligned with the EU way before, or will get approval within a short time frame. I do not see this pending until November, no chance.

  • ToolGuy First picture: I realize that opinions vary on the height of modern trucks, but that entry door on the building is 80 inches tall and hits just below the headlights. Does anyone really believe this is reasonable?Second picture: I do not believe that is a good parking spot to be able to access the bed storage. More specifically, how do you plan to unload topsoil with the truck parked like that? Maybe you kids are taller than me.
  • ToolGuy The other day I attempted to check the engine oil in one of my old embarrassing vehicles and I guess the red shop towel I used wasn't genuine Snap-on (lots of counterfeits floating around) plus my driveway isn't completely level and long story short, the engine seized 3 minutes later.No more used cars for me, and nothing but dealer service from here on in (the journalists were right).
  • Doughboy Wow, Merc knocks it out of the park with their naming convention… again. /s
  • Doughboy I’ve seen car bras before, but never car beards. ZZ Top would be proud.
  • Bkojote Allright, actual person who knows trucks here, the article gets it a bit wrong.First off, the Maverick is not at all comparable to a Tacoma just because they're both Hybrids. Or lemme be blunt, the butch-est non-hybrid Maverick Tremor is suitable for 2/10 difficulty trails, a Trailhunter is for about 5/10 or maybe 6/10, just about the upper end of any stock vehicle you're buying from the factory. Aside from a Sasquatch Bronco or Rubicon Jeep Wrangler you're looking at something you're towing back if you want more capability (or perhaps something you /wish/ you were towing back.)Now, where the real world difference should play out is on the trail, where a lot of low speed crawling usually saps efficiency, especially when loaded to the gills. Real world MPG from a 4Runner is about 12-13mpg, So if this loaded-with-overlander-catalog Trailhunter is still pulling in the 20's - or even 18-19, that's a massive improvement.
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