What's Wrong With This Picture: Mazda's New Look Edition

by Edward Niedermeyer

Published: August 30th, 2010

what s wrong with this picture mazda s new look edition

When Mazda’s next-generation Mazda5 debuts later this year, it will mark the high-water point for the brand’s Nagare design language. Named for a 2006 concept that first showed off the dramatically flowing (some might say overwrought) look, Nagare has not been a stunning success, and Mazda announced several months ago that the Mazda5 would be the last car to use the design language. At that time, Mazda said it intended to reposition itself as “The Japanese Alfa-Romeo,” but lines like that could mean literally anything. Today, with the debut of the Mazda Shinari Concept, it’s clear that Mazda’s new look is headed in a far more conservative direction. In fact, to our eye, the sleek four-door looks quite a bit like the meeting point between the Tesla Model S and the Fisker Karma. In any case, it fits the “Japanese Alfa-Romeo” billing quite well. Plus, it doesn’t look like a deranged Pokemon. Now that’s progress!

#Branding #Concept #Design #FutureVehicles #Mazda

Edward Niedermeyer

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3 of 33 comments

Eh_political on Aug 30, 2010

It's.......awful. One of Bangle's Z Roadsters slipped under the fence and impregnated a current gen Mazda 3. They may have fixed the objectionable grille, but everything else is a mess, from proportion to utilization of space. While this may be acceptable in a styling/design exercise, it's hard to imagine that the details will transfer to various platforms Mazda relies on for volume. Current gen 3 just got a whole lot more appealing. gslippy: If Mazda shoehorned a V16 under the hood, it would be a transversely mounted fwd, displacing 1.8 litres.

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- SCE to AUX on Aug 31, 2010
  
  +1. Or a torqueless rotary who's oil and emissions problems 'have been fixed'. Again.
  
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Zackman on Aug 31, 2010

It's nice in theory, improbable in reality. But concept cars are just that - concepts. Hopefully, future Mazdas will incorporate some of those design cues in a reasonable fashion.

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