What's Wrong With This Picture: GMC Strikes Again Edition
Published: January 11th, 2010
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Ain’t it Granite? As Curbside Classics recently explored, GMC has a long, proud tradition of uglifying otherwise palatable Chevrolet products. In this case, the Chevy Cruze-based Orlando compact MPV was beaten with GMC’s patented professional-grade ugly stick, transforming it into the this “Urban Utility Vehicle.” “Granite was conceived as a new type of vehicle from GMC – one that could stretch people’s ideas of what a GMC can be,” said Lisa Hutchinson, product marketing director for GMC in the Granite presser. Which is a fantastic-sounding way of announcing the destruction of the last remnants of GMC’s truck-tough image. But hey, at least the core brand value of cubist-nightmare styling remains intact.
More by Edward Niedermeyer
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Awesome design from the outside, but is it better than HHR? What's the internal volume and what's the price? Also, it's GM. I'll never buy anything GM, even if they license the oririnal xB.
Scion called. They want their ugly back.