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They’re wasting ad money (out of our pockets, guys) to get people excited about a pipe dream that’s never going to make it into a showroom? I am SO glad our money is being put to good use.
Should be an umbilical cord connected to the US Government…
When cap and trade is encacted the electricity on that socket won’t be so cheap.
I think it’s great,very creative.
I hope they deliver.
That concept Volt that is “now charging” appears to be connected to an ordinary household 115 volt outlet. Now I understand why it’s taking so long for the Volt to reach the market.
now that was funny! Thanks, RF!
Do the lights go out in the building when the car is charging? Notice that the picture shows only a half of the car – that’s why it’s not being sold, yet; they still have to build the second half of the car. This is not a half-ass job; this is a half-Volt job.
I saw an electric MINI the other day in front of my local library. Meanwhile, on my community’s local BB, a participant was looking for advice on selecting electricians to install the required electrical equipment in his garage. The bids he’d gotten ranged from $4000 to $7000.
Meanwhile, I keep reading stories in the NYTimes about how swell it is to be a blue-collar worker.
Methinks that a young man or woman could do well in the next 15 years as an electrician who specializes in electric cars, solar panels, etc.
Well, ever the literalist :
When I look at that picture, I see that the plug is real, and that the car is not….
This image is a metaphor.
GM is using the Volt to mooch off the helpless taxpayers, as shown by the leech-like advert on the side of the apartment building.
First, if that is a real cable instead of just some kind of painting, I hope this is not in a windy place.
Second, why say CONCEPT CHEVY VOLT instead of just CHEVY VOLT? I suspect there is some legal disclaimer reason why they have to put CONCEPT.
Third, this picture reminds me of a match.com photo where a girl sorts through thousands of pictures from her photo album to find one that makes her look really good, even though she doesn’t look that good in real life. The Volt’s real looks aren’t that good.
BTW, why is he Volt site gm-volt.com and not chevy-volt.com?
afabbro
Second, why say CONCEPT CHEVY VOLT instead of just CHEVY VOLT? I suspect there is some legal disclaimer reason why they have to put CONCEPT.
Because the picture they use is of the concept car, not the “production” car, which looks different.
This poster was put up at the 2007 Woodward Dream cruise, before the final Volt was designed, hence the concept image.
http://jalopnik.com/290218/what-the-heck-does-gm-have-plugged-into-this-birmingham-building
That 120 volt, 15 amp outlet is going to take a very long time to charge up the car!
Has any consumer products company ever spent so much money/energy promoting a product not available at retailers?
Do they realize the large majority of apartment dwellers are unlikely to be able plug-in cars for at least a decade, and probably a lot longer? A lot of things have to happen for apartments to wire their parking lots.
Just how misleading is to put up a 110V plug picture?
// Has any consumer products company ever spent so much money/energy promoting a product not available at retailers? //
I’d say the pre-pimping of the Camaro came close. They promoted it in Transformers and the movie’s sequel came out by the time the car was truly available to the public.
Michael Blue:”Do the lights go out in the building when the car is charging?”
No, as noted by 50merc, it is a standard 115v household line for 15 Amp max service. It will take 8 to 10 hours to fully charge your Volt, if they ever build one and if you buy one.
Frank Williams,
You’re almost there… It should say, “Old Concept” to distinguish it from the later “New Concept” and, now, “Production-Intent-but-still-unavailable-for-a-year-and-a-half-and-likely-to-be-ridiculously-overpriced-except-for-the-kindness-of-taxpayers” Volt.
The electrical cord should be clear, and depict 50-pound boulders of coal rolling into the car while a smug driver looks the other way.
“Buy now and get a free 3,000,000 foot extension cord!”
Nothing’s wrong with the picture. GM rents billboard space on that building every year for the Woodward Dream Cruise. Remember folks, it’s advertising, no need to take it completely literally. I think it was a clever way of hyping the Volt.
Michael Blue:”Do the lights go out in the building when the car is charging?”
No, that’s already been happening!
John
Agree with Ronnie. Its a neat use of space to get attention. You can dislike the government bailout thing. You can dislike the Volt concept. You can dislike GM but the ad makes me smile. Another way to look at it is someone was given some money and told make a statement or splash that will get us noticed. I think it worked. Its a relatively cheap attention getter.
Truth in advertising: “Now Charging” – yes, charging US!
Now charging? And how long has the billboard been up there?
It takes THAT long for it it become fully charged? Come on, GM. Baad.