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	<title>Comments on: Vanity Fair Saab 9-3 Ad: Turbo-Charged Dumheter</title>
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	<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/</link>
	<description>The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news.</description>
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		<title>By: ixus</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-803441</link>
		<dc:creator>ixus</dc:creator>
		<pubDate>Fri, 26 Sep 2008 21:51:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-803441</guid>
		<description>“By taking exhaust that typically escapes out the tailpipe and redirecting it back into the engine, the Saab Turbo maximizes performance…”

What wrong with that?  Turbo is consider part of engine.  The whole engine/turbo is built together in the same plant and ship together as a unit.  I don&#039;t know why someone would make a big deal out of this (exhaust).  It&#039;s like water cooler and water goes into engine... doesn&#039;t mean you have to &quot;burn&quot; water.  Water carried heat energy away, and exhaust is redirected into the engine unit (turbo) to reuse its kinetic energy.  What&#039;s not accurate?</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->“By taking exhaust that typically escapes out the tailpipe and redirecting it back into the engine, the Saab Turbo maximizes performance…”</p>
<p>What wrong with that?  Turbo is consider part of engine.  The whole engine/turbo is built together in the same plant and ship together as a unit.  I don&#8217;t know why someone would make a big deal out of this (exhaust).  It&#8217;s like water cooler and water goes into engine&#8230; doesn&#8217;t mean you have to &#8220;burn&#8221; water.  Water carried heat energy away, and exhaust is redirected into the engine unit (turbo) to reuse its kinetic energy.  What&#8217;s not accurate?<!-- google_ad_section_end --></p>
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		<title>By: Ingvar</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-802561</link>
		<dc:creator>Ingvar</dc:creator>
		<pubDate>Fri, 26 Sep 2008 17:16:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-802561</guid>
		<description>&lt;em&gt;&quot;If anyone that does not know how a Turbocharger works but wants to know and has a “real” understanding of how the Fed Reserve works I would gladly trade knowledge with you right now.&quot;&lt;/em&gt;

The difference is, You are not trying to sell me something. It would be a whole another matter if you were working for the feds and were trying to sell me the idea that Detroits $25 billion bailout is not a bailout but a loan, then I would say that was a crock of shit. No one likes to be talked down to, and that&#039;s that.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start --><em>&#8220;If anyone that does not know how a Turbocharger works but wants to know and has a “real” understanding of how the Fed Reserve works I would gladly trade knowledge with you right now.&#8221;</em></p>
<p>The difference is, You are not trying to sell me something. It would be a whole another matter if you were working for the feds and were trying to sell me the idea that Detroits $25 billion bailout is not a bailout but a loan, then I would say that was a crock of shit. No one likes to be talked down to, and that&#8217;s that.<!-- google_ad_section_end --></p>
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		<title>By: whatdoiknow1</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-802362</link>
		<dc:creator>whatdoiknow1</dc:creator>
		<pubDate>Fri, 26 Sep 2008 16:13:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-802362</guid>
		<description>Some of you guys really need to get over yourselves here! 

So what YOU actually know how a turbocharger works! Go pat yourself on the back for that but, NEVER forget about all of those other things in life you are totally ignorant about! 

Come on, this ad is simply a &quot;play on words&quot; and is meant for folks that would say &quot;who cares&quot; if you told them the ad might be slightly misleading depending on how you look at it.

Look, I know cars, computers, and history/ politics so people do ask me about that type of stuff. I do NOT know jack about many other things and sometimes seek out other more knowledgeble folks to answer my questions. Most them would not know a EGR valve from a turbo or a turbocharger from a supercharger.

If anyone that does not know how a Turbocharger works but wants to know and has a &quot;real&quot; understanding of how the Fed Reserve works I would gladly trade knowledge with you right now.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Some of you guys really need to get over yourselves here! </p>
<p>So what YOU actually know how a turbocharger works! Go pat yourself on the back for that but, NEVER forget about all of those other things in life you are totally ignorant about! </p>
<p>Come on, this ad is simply a &#8220;play on words&#8221; and is meant for folks that would say &#8220;who cares&#8221; if you told them the ad might be slightly misleading depending on how you look at it.</p>
<p>Look, I know cars, computers, and history/ politics so people do ask me about that type of stuff. I do NOT know jack about many other things and sometimes seek out other more knowledgeble folks to answer my questions. Most them would not know a EGR valve from a turbo or a turbocharger from a supercharger.</p>
<p>If anyone that does not know how a Turbocharger works but wants to know and has a &#8220;real&#8221; understanding of how the Fed Reserve works I would gladly trade knowledge with you right now.<!-- google_ad_section_end --></p>
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		<title>By: joeaverage</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-802201</link>
		<dc:creator>joeaverage</dc:creator>
		<pubDate>Fri, 26 Sep 2008 15:59:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-802201</guid>
		<description>16MPG? Really? My CUV AWD gets 25 mpg most of the time. Ouch... 

The turbo lag adjustments were an eye opener. Good points.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->16MPG? Really? My CUV AWD gets 25 mpg most of the time. Ouch&#8230; </p>
<p>The turbo lag adjustments were an eye opener. Good points.<!-- google_ad_section_end --></p>
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		<title>By: yankinwaoz</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-801991</link>
		<dc:creator>yankinwaoz</dc:creator>
		<pubDate>Fri, 26 Sep 2008 15:25:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-801991</guid>
		<description>Perhaps they could show one of those dumb dogs that eats its own poo to illustrate the point.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Perhaps they could show one of those dumb dogs that eats its own poo to illustrate the point.<!-- google_ad_section_end --></p>
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		<title>By: jimble</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-801912</link>
		<dc:creator>jimble</dc:creator>
		<pubDate>Fri, 26 Sep 2008 15:11:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-801912</guid>
		<description>Oh.... do they still make Saabs?</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Oh&#8230;. do they still make Saabs?<!-- google_ad_section_end --></p>
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		<title>By: Ingvar</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-801561</link>
		<dc:creator>Ingvar</dc:creator>
		<pubDate>Fri, 26 Sep 2008 13:54:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-801561</guid>
		<description>&lt;em&gt;&quot;Isn’t it a bit silly to dissect an ad word for word, to search for implied meanings?&quot;&lt;/em&gt;

No, I don&#039;t think so. An ad is supposed to sell me something. An ad done well will do that. I can buy into a product hype, it can be a feeling, or an idea, or perhaps a sense of belonging to a chosen group of people who take delight in being different. An ad done wrong will do me nothing, or it may even upset or infuriate me. It doesn&#039;t matter how the ad is constructed, if it has words, only pictures, if it makes comparisons to competitors, if the ad tries to tell me how good the product is at what it does. A good ad is instantly recognizable as being good, it evokes feelings of pleasure, joy, belongings, desires, the I-gotta-have-it-right-now. You don&#039;t have to analyze or dissect something to know what it&#039;s all about. The point with ads is the speed of delivering the message, and invoking the desire of instant gratification. An ad has perhaps a couple of seconds to deliver that.

And that Saab ad does nothing of that. It tells me that it&#039;s main focus lies in stupid, ignorant imbecills who know nothing of Saabs, the Saab-brand, turbocharging, debunking greenwashing myths, or cars in general. It tells me that Saabs main demographic consists of former Saturn buyers who doesn&#039;t know any better than to be talked to like they were three years old. Actually, being talked to like I was stupid makes me want to hit somebody over the head with a large plank. And I don&#039;t think that was what Saab had intended me to feel...</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start --><em>&#8220;Isn’t it a bit silly to dissect an ad word for word, to search for implied meanings?&#8221;</em></p>
<p>No, I don&#8217;t think so. An ad is supposed to sell me something. An ad done well will do that. I can buy into a product hype, it can be a feeling, or an idea, or perhaps a sense of belonging to a chosen group of people who take delight in being different. An ad done wrong will do me nothing, or it may even upset or infuriate me. It doesn&#8217;t matter how the ad is constructed, if it has words, only pictures, if it makes comparisons to competitors, if the ad tries to tell me how good the product is at what it does. A good ad is instantly recognizable as being good, it evokes feelings of pleasure, joy, belongings, desires, the I-gotta-have-it-right-now. You don&#8217;t have to analyze or dissect something to know what it&#8217;s all about. The point with ads is the speed of delivering the message, and invoking the desire of instant gratification. An ad has perhaps a couple of seconds to deliver that.</p>
<p>And that Saab ad does nothing of that. It tells me that it&#8217;s main focus lies in stupid, ignorant imbecills who know nothing of Saabs, the Saab-brand, turbocharging, debunking greenwashing myths, or cars in general. It tells me that Saabs main demographic consists of former Saturn buyers who doesn&#8217;t know any better than to be talked to like they were three years old. Actually, being talked to like I was stupid makes me want to hit somebody over the head with a large plank. And I don&#8217;t think that was what Saab had intended me to feel&#8230;<!-- google_ad_section_end --></p>
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		<title>By: Stephan Wilkinson</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-801431</link>
		<dc:creator>Stephan Wilkinson</dc:creator>
		<pubDate>Fri, 26 Sep 2008 13:07:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-801431</guid>
		<description>Didn&#039;t dissect the ad word for word.  Simply took issue with the very clear English that maintains that Saab engines run on exhaust gas that is redirected back into the engine, which is buehlchit.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Didn&#8217;t dissect the ad word for word.  Simply took issue with the very clear English that maintains that Saab engines run on exhaust gas that is redirected back into the engine, which is buehlchit.<!-- google_ad_section_end --></p>
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		<title>By: ra_pro</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-801382</link>
		<dc:creator>ra_pro</dc:creator>
		<pubDate>Fri, 26 Sep 2008 12:31:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-801382</guid>
		<description>Isn&#039;t it a bit silly to dissect an ad word for word, to search for implied meanings? An ad especially a visual add is not about precise technical point or about imparting specific knowledge, it&#039;s about image and sound associations in the viewers brain, it&#039;s about how it makes one feel. On that level Saab commercials are fairly good, even born from jets where the imaging is really excellent. But I would admit that sticking a GM truck in that commercial is a bit too much. 

If I were to  single out poor commercials I would cite Toyota commercials in Canada. &quot;Real people selling real cars&quot; as opposed to what &quot;Baboons selling fisher toy cars&quot;? But that&#039;s not the worst thing about them. The worst thing is that the commercials have no interesting visuals or audio and therefore force one to really contemplate the stupid slogan &quot;Real people selling real cars!&quot;. Guess what, I have never shoped a Toyota and with a slogan like that I probably never will.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Isn&#8217;t it a bit silly to dissect an ad word for word, to search for implied meanings? An ad especially a visual add is not about precise technical point or about imparting specific knowledge, it&#8217;s about image and sound associations in the viewers brain, it&#8217;s about how it makes one feel. On that level Saab commercials are fairly good, even born from jets where the imaging is really excellent. But I would admit that sticking a GM truck in that commercial is a bit too much. </p>
<p>If I were to  single out poor commercials I would cite Toyota commercials in Canada. &#8220;Real people selling real cars&#8221; as opposed to what &#8220;Baboons selling fisher toy cars&#8221;? But that&#8217;s not the worst thing about them. The worst thing is that the commercials have no interesting visuals or audio and therefore force one to really contemplate the stupid slogan &#8220;Real people selling real cars!&#8221;. Guess what, I have never shoped a Toyota and with a slogan like that I probably never will.<!-- google_ad_section_end --></p>
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		<title>By: threeer</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-801332</link>
		<dc:creator>threeer</dc:creator>
		<pubDate>Fri, 26 Sep 2008 12:03:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-801332</guid>
		<description>*sigh*  I just miss the funky 900.  Cozy interior, unmistakable design.  Hell, at least you knew you were driving something different!  GM has numbed SAAB down so much that it is now hardly recognizable as anything other than just another GM...</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->*sigh*  I just miss the funky 900.  Cozy interior, unmistakable design.  Hell, at least you knew you were driving something different!  GM has numbed SAAB down so much that it is now hardly recognizable as anything other than just another GM&#8230;<!-- google_ad_section_end --></p>
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		<title>By: Frank Williams</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-801331</link>
		<dc:creator>Frank Williams</dc:creator>
		<pubDate>Fri, 26 Sep 2008 11:54:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-801331</guid>
		<description>Saab&#039;s ad agency shows its stupidity again and again in their ads.  Now only is the &quot;Born from Jets&quot; slogan so far removed from the truth that even a politician would be uncomfortable stating it, the ad showing the jet morphing into a 9-7x has the engine placed sideways in the engine bay.  They did some innovative reengineering on that Trailblazer to make it into the Saablazer.   Not only did they move the ignition key to the console but they also turned the engine 90 degrees!

But then again, you have to ask who is more stupid - the idiot at the ad agency who comes up with this crap or the idiot at GM who approves the ads.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Saab&#8217;s ad agency shows its stupidity again and again in their ads.  Now only is the &#8220;Born from Jets&#8221; slogan so far removed from the truth that even a politician would be uncomfortable stating it, the ad showing the jet morphing into a 9-7x has the engine placed sideways in the engine bay.  They did some innovative reengineering on that Trailblazer to make it into the Saablazer.   Not only did they move the ignition key to the console but they also turned the engine 90 degrees!</p>
<p>But then again, you have to ask who is more stupid &#8211; the idiot at the ad agency who comes up with this crap or the idiot at GM who approves the ads.<!-- google_ad_section_end --></p>
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		<title>By: LastResort</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-801172</link>
		<dc:creator>LastResort</dc:creator>
		<pubDate>Fri, 26 Sep 2008 05:22:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-801172</guid>
		<description>Where is that link to &lt;em&gt;Direct Exhaust Injection&lt;/em&gt;, when I need it?</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Where is that link to <em>Direct Exhaust Injection</em>, when I need it?<!-- google_ad_section_end --></p>
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		<title>By: Davekaybsc</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-801161</link>
		<dc:creator>Davekaybsc</dc:creator>
		<pubDate>Fri, 26 Sep 2008 04:05:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-801161</guid>
		<description>&quot;Yeah, I don’t think so. I’m thinking the Chevy Trailblazer and Swedish jets have, oh, about -2% in common.&quot;

QFT. Another technicality, the Gripen is powered by a Volvo jet engine, so doesn&#039;t that mean that a &quot;born from jets&quot; Saab should have a Volvo T6 in it?</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->&#8220;Yeah, I don’t think so. I’m thinking the Chevy Trailblazer and Swedish jets have, oh, about -2% in common.&#8221;</p>
<p>QFT. Another technicality, the Gripen is powered by a Volvo jet engine, so doesn&#8217;t that mean that a &#8220;born from jets&#8221; Saab should have a Volvo T6 in it?<!-- google_ad_section_end --></p>
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		<title>By: sawaba</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-801091</link>
		<dc:creator>sawaba</dc:creator>
		<pubDate>Fri, 26 Sep 2008 02:47:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-801091</guid>
		<description>I think this ad still doesn&#039;t compare to head-smacking frustration I felt at first seeing an ad for the Saab 9-7X that proclaimed, &quot;Born from Jets&quot;.

Yeah, I don&#039;t think so. I&#039;m thinking the Chevy Trailblazer and Swedish jets have, oh, about -2% in common.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->I think this ad still doesn&#8217;t compare to head-smacking frustration I felt at first seeing an ad for the Saab 9-7X that proclaimed, &#8220;Born from Jets&#8221;.</p>
<p>Yeah, I don&#8217;t think so. I&#8217;m thinking the Chevy Trailblazer and Swedish jets have, oh, about -2% in common.<!-- google_ad_section_end --></p>
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		<title>By: Jeff in NH</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-801032</link>
		<dc:creator>Jeff in NH</dc:creator>
		<pubDate>Fri, 26 Sep 2008 02:30:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-801032</guid>
		<description>&lt;em&gt;Nobody wants to be taken for a fool, a buyer of a premium brand even less so.&lt;/em&gt;

May I introduce you to all the MB owners across this great land, most of whom are &lt;em&gt;still&lt;/em&gt; oblivious?</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start --><em>Nobody wants to be taken for a fool, a buyer of a premium brand even less so.</em></p>
<p>May I introduce you to all the MB owners across this great land, most of whom are <em>still</em> oblivious?<!-- google_ad_section_end --></p>
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		<title>By: psarhjinian</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-800921</link>
		<dc:creator>psarhjinian</dc:creator>
		<pubDate>Fri, 26 Sep 2008 01:18:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-800921</guid>
		<description>Yeah, but NOT using the boost kinda defeats the point of the commercial, doesn’t it.

Not really.  Forced induction is like variable displacement in reverse: a way to increase the functional displacement of an engine under demand, but instead of lugging around half an engine block and thee or four dead cylinders, all we have is an overbuilt air pump.

The problem is that people have gotten their knickers in a twist about turbo lag, and manufacturers have done everything in their power to eliminate it by having the turbo(s) spool up sooner.  This works, but at the expense of mileage.  I daresay, if you&#039;re going to have a four that drinks like a six, you may as well have a six.

There&#039;s no real need to spool the turbo out of every light, except that other drivers seem to do the same.  Personally, I don&#039;t see city traffic as a race, and get quite good mileage as a result.

I still love those 80-to-120 pulls, through.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Yeah, but NOT using the boost kinda defeats the point of the commercial, doesn’t it.</p>
<p>Not really.  Forced induction is like variable displacement in reverse: a way to increase the functional displacement of an engine under demand, but instead of lugging around half an engine block and thee or four dead cylinders, all we have is an overbuilt air pump.</p>
<p>The problem is that people have gotten their knickers in a twist about turbo lag, and manufacturers have done everything in their power to eliminate it by having the turbo(s) spool up sooner.  This works, but at the expense of mileage.  I daresay, if you&#8217;re going to have a four that drinks like a six, you may as well have a six.</p>
<p>There&#8217;s no real need to spool the turbo out of every light, except that other drivers seem to do the same.  Personally, I don&#8217;t see city traffic as a race, and get quite good mileage as a result.</p>
<p>I still love those 80-to-120 pulls, through.<!-- google_ad_section_end --></p>
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		<title>By: psarhjinian</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-800911</link>
		<dc:creator>psarhjinian</dc:creator>
		<pubDate>Fri, 26 Sep 2008 01:13:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-800911</guid>
		<description>&lt;em&gt;Saab and any other turbo charged car recycle the power of the exhaust gas to push a turbine, instead of letting it flow unrestricted into the air.&lt;/em&gt;

True in that is reclaims kinetic energy that&#039;s otherwise wasted, false in that it doesn&#039;t &quot;reuse&quot; the air itself.  

&lt;em&gt;But it sure seems that many people on this board are obsessed with trashing Saab. Too bad for you.&lt;/em&gt;

No one hates Saab like a Saab owner, mostly because those of us that got on board early and witnessed the decline in recent years find it too painful to let slide without poking GM for it.

I remember rides in a relative&#039;s 900 SPG when I was very young.  It was the coolest car I&#039;d ever been in: the hood opened backwards, the ignition was on the floor, the shape was unlike anything else and it was able to waste much bigger-engined cars once it got up to speed.

It was the coolest car short of Italian unobtainium in my eyes, especially when you consider the state of automobilia in the mid-eighties.  

When I finally got the chance, I bought one of my own.  I love it, but I despair the dismal quality and service experience under GM&#039;s tutelage, and I absolutely abhor the trashing of the brand that&#039;s happened since about 2003 onwards.  Saab had a real chance to get buyers who would otherwise never have considered a GM car, but the marketing and product planning was done either half-assed (9-2, 9-7x), entirely wrong (the sedan-only 9-3) not at all (the left-to-rot 9-5, the aborted 9-6).  

By all rights, a modern Saab should have had hybrid powertrains hooked to some funky powerplant, like a rotary or gas turbine.  It should offer a station wagon with sliding rear doors, or four-wheel steering, or something.  It should be fiercely weird, not woefully mundane.

It&#039;s sad.  And to see GM trotting out drivel like this just twists the knife a little more.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start --><em>Saab and any other turbo charged car recycle the power of the exhaust gas to push a turbine, instead of letting it flow unrestricted into the air.</em></p>
<p>True in that is reclaims kinetic energy that&#8217;s otherwise wasted, false in that it doesn&#8217;t &#8220;reuse&#8221; the air itself.  </p>
<p><em>But it sure seems that many people on this board are obsessed with trashing Saab. Too bad for you.</em></p>
<p>No one hates Saab like a Saab owner, mostly because those of us that got on board early and witnessed the decline in recent years find it too painful to let slide without poking GM for it.</p>
<p>I remember rides in a relative&#8217;s 900 SPG when I was very young.  It was the coolest car I&#8217;d ever been in: the hood opened backwards, the ignition was on the floor, the shape was unlike anything else and it was able to waste much bigger-engined cars once it got up to speed.</p>
<p>It was the coolest car short of Italian unobtainium in my eyes, especially when you consider the state of automobilia in the mid-eighties.  </p>
<p>When I finally got the chance, I bought one of my own.  I love it, but I despair the dismal quality and service experience under GM&#8217;s tutelage, and I absolutely abhor the trashing of the brand that&#8217;s happened since about 2003 onwards.  Saab had a real chance to get buyers who would otherwise never have considered a GM car, but the marketing and product planning was done either half-assed (9-2, 9-7x), entirely wrong (the sedan-only 9-3) not at all (the left-to-rot 9-5, the aborted 9-6).  </p>
<p>By all rights, a modern Saab should have had hybrid powertrains hooked to some funky powerplant, like a rotary or gas turbine.  It should offer a station wagon with sliding rear doors, or four-wheel steering, or something.  It should be fiercely weird, not woefully mundane.</p>
<p>It&#8217;s sad.  And to see GM trotting out drivel like this just twists the knife a little more.<!-- google_ad_section_end --></p>
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		<title>By: Ingvar</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-800901</link>
		<dc:creator>Ingvar</dc:creator>
		<pubDate>Fri, 26 Sep 2008 01:09:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-800901</guid>
		<description>&lt;em&gt;&quot;But it sure seems that many people on this board are obsessed with trashing Saab. Too bad for you.&quot;&lt;/em&gt;

It seems that Saab (or rather, Saabs parent company GM) is obsessed with trashing the little reputation Saab had in the field of turbo-charging. And too bad for Saab and GM, as it makes them look rather stupid. Or would you buy a car from a salesman that didn&#039;t know his ass from his elbow? 

Saying that turbo charging is made &quot;By taking exhaust that typically escapes out the tailpipe and redirecting it back into the engine&quot; is not only over-simplification bordering on retardation, it is actually an insult to the buyers that consists of Saabs customer demographic. If there&#039;s one big no-no in advertising, it is to treat your customers as imbecills. Nobody wants to be taken for a fool, a buyer of a premium brand even less so.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start --><em>&#8220;But it sure seems that many people on this board are obsessed with trashing Saab. Too bad for you.&#8221;</em></p>
<p>It seems that Saab (or rather, Saabs parent company GM) is obsessed with trashing the little reputation Saab had in the field of turbo-charging. And too bad for Saab and GM, as it makes them look rather stupid. Or would you buy a car from a salesman that didn&#8217;t know his ass from his elbow? </p>
<p>Saying that turbo charging is made &#8220;By taking exhaust that typically escapes out the tailpipe and redirecting it back into the engine&#8221; is not only over-simplification bordering on retardation, it is actually an insult to the buyers that consists of Saabs customer demographic. If there&#8217;s one big no-no in advertising, it is to treat your customers as imbecills. Nobody wants to be taken for a fool, a buyer of a premium brand even less so.<!-- google_ad_section_end --></p>
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		<title>By: carlos.negros</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-800831</link>
		<dc:creator>carlos.negros</dc:creator>
		<pubDate>Fri, 26 Sep 2008 00:20:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-800831</guid>
		<description>Sorry, but this statement is not quite as outragous as saying I have foreign policy because I have seen pictures of the Taj Mahal in my Viewmaster.

The exhaust from the pistons/cylinders pass through the blades in the turbo, causing the turbine to spin. The more exhaust, the faster the turbo spins. The other end of the turbo shaft powers a compressor pumps air into the cylinders.

So, I guess I don&#039;t see the problem. Saab and any other turbo charged car recycle the power of the exhaust gas to push a turbine, instead of letting it flow unrestricted into the air.

But it sure seems that many people on this board are obsessed with trashing Saab. Too bad for you.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Sorry, but this statement is not quite as outragous as saying I have foreign policy because I have seen pictures of the Taj Mahal in my Viewmaster.</p>
<p>The exhaust from the pistons/cylinders pass through the blades in the turbo, causing the turbine to spin. The more exhaust, the faster the turbo spins. The other end of the turbo shaft powers a compressor pumps air into the cylinders.</p>
<p>So, I guess I don&#8217;t see the problem. Saab and any other turbo charged car recycle the power of the exhaust gas to push a turbine, instead of letting it flow unrestricted into the air.</p>
<p>But it sure seems that many people on this board are obsessed with trashing Saab. Too bad for you.<!-- google_ad_section_end --></p>
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		<title>By: snabster</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-800682</link>
		<dc:creator>snabster</dc:creator>
		<pubDate>Thu, 25 Sep 2008 22:37:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-800682</guid>
		<description>@ psarijinian;

Yeah, but NOT using the boost kinda defeats the point of the commercial, doesn&#039;t it.

Not using boost, extremely MPG conscious driving (coast down hills), e10, and AC in the summer gets me 16 MPG. But that is true city driving, stop and go every block.  Give me a highway, and I&#039;m at 30-33 easily.  Suburban driving is around 20-21 -- I do so little of it I can&#039;t tell.

And in NG.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->@ psarijinian;</p>
<p>Yeah, but NOT using the boost kinda defeats the point of the commercial, doesn&#8217;t it.</p>
<p>Not using boost, extremely MPG conscious driving (coast down hills), e10, and AC in the summer gets me 16 MPG. But that is true city driving, stop and go every block.  Give me a highway, and I&#8217;m at 30-33 easily.  Suburban driving is around 20-21 &#8212; I do so little of it I can&#8217;t tell.</p>
<p>And in NG.<!-- google_ad_section_end --></p>
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		<title>By: Ingvar</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-800662</link>
		<dc:creator>Ingvar</dc:creator>
		<pubDate>Thu, 25 Sep 2008 22:30:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-800662</guid>
		<description>They simply doesn&#039;t know what the hell they are talking about. It&#039;s downright scary... But hey, we are talking about a company that uses &quot;Born from jets&quot; as a credo, though the company hasn&#039;t made any jets in decades. Though I kind of like the irony that GM uses Saabs 60 years of experience in FWD promoting GM as being in the forefront of evolution, when GM bought the company just twenty years ago. Talk about taking credit where credit is not due...

Nice swenglish, by the way....</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->They simply doesn&#8217;t know what the hell they are talking about. It&#8217;s downright scary&#8230; But hey, we are talking about a company that uses &#8220;Born from jets&#8221; as a credo, though the company hasn&#8217;t made any jets in decades. Though I kind of like the irony that GM uses Saabs 60 years of experience in FWD promoting GM as being in the forefront of evolution, when GM bought the company just twenty years ago. Talk about taking credit where credit is not due&#8230;</p>
<p>Nice swenglish, by the way&#8230;.<!-- google_ad_section_end --></p>
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		<title>By: psarhjinian</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-800622</link>
		<dc:creator>psarhjinian</dc:creator>
		<pubDate>Thu, 25 Sep 2008 22:14:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-800622</guid>
		<description>&lt;em&gt;psarijinian, I just went back and looked at my original copy, and it says “into.”&lt;/em&gt;

Damn

&lt;em&gt;Yup, no editing there. Cut and paste. But don’t worry: it’s what’s called a “negative hallucination.” Happens all the time. Most often on Friday nights, after a couple of bottles of Coppola’s finest.&lt;/em&gt;

And I&#039;ve only fatigue and not alcohol to excuse myself.  Bummer</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start --><em>psarijinian, I just went back and looked at my original copy, and it says “into.”</em></p>
<p>Damn</p>
<p><em>Yup, no editing there. Cut and paste. But don’t worry: it’s what’s called a “negative hallucination.” Happens all the time. Most often on Friday nights, after a couple of bottles of Coppola’s finest.</em></p>
<p>And I&#8217;ve only fatigue and not alcohol to excuse myself.  Bummer<!-- google_ad_section_end --></p>
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		<title>By: Robert Farago</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-800621</link>
		<dc:creator>Robert Farago</dc:creator>
		<pubDate>Thu, 25 Sep 2008 22:12:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-800621</guid>
		<description>Stephan Wilkinson : 

Yup, no editing there. Cut and paste. 

But don&#039;t worry: it&#039;s what&#039;s called a &quot;negative hallucination.&quot; Happens all the time. Most often on Friday nights, after a couple of bottles of Coppola&#039;s finest.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->Stephan Wilkinson : </p>
<p>Yup, no editing there. Cut and paste. </p>
<p>But don&#8217;t worry: it&#8217;s what&#8217;s called a &#8220;negative hallucination.&#8221; Happens all the time. Most often on Friday nights, after a couple of bottles of Coppola&#8217;s finest.<!-- google_ad_section_end --></p>
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		<title>By: Stephan Wilkinson</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-800581</link>
		<dc:creator>Stephan Wilkinson</dc:creator>
		<pubDate>Thu, 25 Sep 2008 21:55:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-800581</guid>
		<description>psarijinian, I just went back and looked at my original copy, and it says &quot;into.&quot;

Sunnyvale, they&#039;re quite clearly talking about the turbocharger, not EGR.

Ken Elias, we know.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start -->psarijinian, I just went back and looked at my original copy, and it says &#8220;into.&#8221;</p>
<p>Sunnyvale, they&#8217;re quite clearly talking about the turbocharger, not EGR.</p>
<p>Ken Elias, we know.<!-- google_ad_section_end --></p>
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		<title>By: psarhjinian</title>
		<link>http://www.thetruthaboutcars.com/vanity-fair-saab-9-3-ad-turbo-charged-dumheter/comment-page-1/#comment-800511</link>
		<dc:creator>psarhjinian</dc:creator>
		<pubDate>Thu, 25 Sep 2008 21:43:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=87921#comment-800511</guid>
		<description>&lt;em&gt;... why my hyper-efficient-fart breathing Saab only would get 16 MPG in city. Something about it weighing 3400 pounds, I guess.&lt;/em&gt;

If you can avoid digging into the boost, a Saab can get very good mileage.  I tend to treat the boost guage like an instant-fuel-economy readout, and I do quite well in-city.  Mind you, I have an NG900, not an Epsilon.

Dig into it, though, and it goes all to hell.</description>
		<content:encoded><![CDATA[<p><!-- google_ad_section_start --><em>&#8230; why my hyper-efficient-fart breathing Saab only would get 16 MPG in city. Something about it weighing 3400 pounds, I guess.</em></p>
<p>If you can avoid digging into the boost, a Saab can get very good mileage.  I tend to treat the boost guage like an instant-fuel-economy readout, and I do quite well in-city.  Mind you, I have an NG900, not an Epsilon.</p>
<p>Dig into it, though, and it goes all to hell.<!-- google_ad_section_end --></p>
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