By Andrei Avarvarii
October 10, 2008 -
After four generations of on and off-road (more or less deliberate) adventures, Ford’s Explorer is trading in his body-on-frame for a lighter, greener, on-road-friendly unibody. Carfood is scarce these days, everybody has to go on a diet and count those octanes like calories. Ford has already shown their intent into this direction with the Explorer America Concept at the last NAIAS. All the opulence is gone, no more chrome, no more huge-ego. Big cars will need to be discrete. For moderately priced family cars, huge engines are no longer something to extol. If you really need one, than you’d better keep quiet about it. Aluminum, naturally perceived as being light (or the “genuine aluminum-plated plastic”) will kick in for decoration. Simple robust lines will make the fifth Explorer look rugged, even if it will not be as tough as it used to be. My other changes to the concept were the usual: bigger windows, real mirrors and door handles, proper air intakes and cost-friendly materials and finishes. Expect the real thing for 2010 or later.
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October 10th, 2008 at 11:48 am
Will there even be a next-gen Explorer? If I were Ford I wouldn’t bother tooling it up. Keep making however few of the existing design the market wants, but there isn’t going to be any growth in that segment for a long time.
October 10th, 2008 at 11:48 am
Can you say, “Cannibalize”? Its biggest competitors will be the Ford Edge and Ford Escape. Sheesh.
October 10th, 2008 at 11:56 am
Don’t worry. If it’s really that ugly it won’t cannibalize anything, including the competition.
October 10th, 2008 at 12:54 pm
I’ll be upfront and say that a Ford Explorer, any Ford Explorer is at the very top of my “Cars I will never, ever think of buying” list. That said, this new one looks, (did I just say this?), fantastic!
October 10th, 2008 at 1:02 pm
My gawd, it almost looks like the offspring of a Nitro
At this point I think the whole idea of a sport-ute is so toxic to some buyers that even a really good vehicle would have a very hard time selling
October 10th, 2008 at 1:20 pm
I like it. I agree that it has a Nitro vibe going on. Looks like the unholy offspring of an Escape and Nitro with a smidge of Flex thrown in. Gawd I hope it has fender vents; big honkin’, gill-like ones that make it look like it could breath underwater if need be. More
CowbellFender Vents!!!October 10th, 2008 at 1:54 pm
Er, aren’t the Flex and the Taurus X and all their other crossovers already such hairsplits of the same concept that even dealers have trouble distinguishing them? Do they NEED a fourth/fifth/whatever?
October 10th, 2008 at 2:00 pm
Huh. I thought it looked much more like a Pilot than a Nitro. Regardless, I agree that cannibalization is going to be a big issue.
October 10th, 2008 at 2:13 pm
Andrei, no one at Ford has your talent. Add a couple terrible decisions, and you may have it.
October 10th, 2008 at 3:34 pm
Funny, I usually dislike the photochops.. and I pretty much never like any SUV’s looks, but this looks damn good.
October 10th, 2008 at 5:49 pm
argentla : Er, aren’t the Flex and the Taurus X and all their other crossovers already such hairsplits of the same concept that even dealers have trouble distinguishing them? Do they NEED a fourth/fifth/whatever?
This will obviously replace both the current Explorer and the Taurus X.
October 10th, 2008 at 5:51 pm
Looks like a Flex derivative only better, except for that ugly grill in the front. For some reason I keep seeing a giant teddy bears nose when I look at it.
Everyone else is right, Ford as too many of these in the same price range and market. Especially when the market is shrinking for these SUV looking things. They just don’t want to accept that profits are going to be smaller because people wont be buying the profit monsters like they used to.
October 10th, 2008 at 8:28 pm
One very good question was posted above: Exactly where will this new Explorer fit in Ford’s lineup? Yes, yes, the Taurus X (a fantastic vehicle in its own right) is slowly being displaced by the Flex and the Edge takes up the rung between the Flex and the Escape. Above that, there’s the Expedition (which might or might not gain a diesel). Sooooo……