Ten
Obviously
Worst
Existing
Designs

I can see Chrysler’s HQ people now, getting all cheesed off when a shiny trophy comes in announcing the Sebring the worst car of the year (along with an Edsel award for good measure). Probably wouldn’t yield too many future insider interviews like that recent one with Ford, however…

Bangle’s
Ugly
Teutonic
Transportation

Disclaimer: I actually like the Bangle BMWs.

Ten
Odious/Obnoxious
Autos
Sold
Today

Ten
Original
Automotive
Sinners
Today

Bunter

The Bangle Bungle?

I will THIRD the sub-awards. We need one named after Chris Bangle.

RF: Is this your version of the Porsche 911 now?

You should still have some acronym, TWC, TWA, TWV, depending on whether we’re talking cars, autos, or vehicles. The first is probably best, since TWC sounds the best of the three and the various best lists out there tend to be “best cars.”

Here’s a dull answer for you -

In my opinion, here’s the problem: As does every other website on the planet, TTAC needs to create buzz. That means that TTAC will be issuing press releases announcing its Worst Of list.

Now, the issue at hand: Although TTAC will craft a press release and headline, chances are good that any other source that picks up the press release will craft its own headline. Headlines are supposed to be attention getters that are short, sweet and to the point.

TTAC needs to make it easy for the publication to come up with something on the fly that will get its readers’ attentions and hopefully pull in some hits to the TTAC website. You don’t want the editor to work for it or make it easy for a misleading headline to be used, instead.

Whether you call it a TWAT, TOAD, GOAT, GERMAN SHEPHERD (don’t even ask me what that stands for) or a WHATEVER, it’s not going to be really obvious what TTAC is or what it just did to whoever else sees it. Sure, TTAC regulars will get it, but nobody else will.

It would be best if the headline reads something like “Truth About Cars Names Trabant Worst Car of 2007″ or “Trabant Tops List of Worst 2007 Cars”, rather than “Trabant Gets a TOAD.”

But I’m still in favor of the sub-awards, such as the Vega and Pinto. I particularly like the Edsel suggestion (wish I had thought of that one myself!)

The TTAC Backfire Awards

Clear intentions, without losing that touch of class. Acronyms will likely only get read as the word it spells out, unless you bother to break it down each time you use it – i.e. many people read the word TWAT and don’t know what it stands for in this context.

I appreciate the gesture. Someone in my position might recommend that you visit some of our sponsors, but I couldn't possibly comment.

As for losing our edge, my kingdom for some full-time reporters! Oh wait; that wouldn't work.

Anyway, as long as I'm behind the wheel (and hopefully after that), TTAC remains completely committed to creating no-holds-barred automotive reviews, editorials and news. We will also provide an open forum for no-holds-barred commentary (save flaming and trolling) for the autoblogosphere's best and brightest. Period. 

the Lucas Darkness Cup.
You owe me a keyboard.

I spit my coffee on it thinking about an old MG I had.

Ouch. True.

Let's just hope TTAC's "sales growth" matches ToMoCo's. I mean, there's only one thing worse than selling out: selling out and not doing any better than if you hadn't.

I know it sucks in comparison to, um, ANY of your clever acronyms, but I need to get maximum media exposure out of this bad boy, and plain has no pain for editors who use Rogain. Or something like that.

Thanks for all your cleverosity. Rest assured the name may be white toast, but the TTAC vindaloo remains.