Its not quite predatory pricing tactics, but it takes food (profit margins) out of Detroit’s hungry hands.

You’re kidding right. What has the Toyota been doing with the Tundra then? Tundra’s incentives have been running higher than the new GMTs for at least the last seven months. It’s par for the course right now in the full-size truck market. If anything, though, GM is holding incentives more than Toyota if you look at the increases in incentive spending over last year. Even Ford didn’t start playing Toyota’s game, despite their four year-old model until later in the summer.

The truth is that Toyota is in danger of missing its goal. Its rate of increase in sales is slowing significantly since the summer and it needs nearly a 90% increase over last year in December to make it 200k. How will they get there? The same way that the domestics got themselves in their current mess… they will discount the heck out of the trucks, dump them in fleets and pray to God they don’t eat their own words.

Later next year they will face even stiffer competition from Dodge and Ford. What then? Toyota has the capacity to build 350k units in San Antonio. I have never seen such under-utilization from this company. It is one of the many reason why I think the Toyota machine is going to hit a lot of bumps in the future… and we know what happens to the Tundra’s bed when it goes over lots of bumps…

Two of them “broke down” and bought a Tundra and have been very happy with the decision and went as far as saying that it’s what they should’ve done 10 years ago.