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Toyota Sells 1 Millionth Prius

By Jonny Lieberman
May 15, 2008 -

2007-toyota-prius-touring-edition-front-left.jpg Break out your recyclable paper party hats! Toyota's just sold it's one millionth sorta cute, kinda ugly sensible hatchback with Hybrid Synergy Drive. While the Prius is not quite the Model T (Henry Ford the Senior sold 501,462 Tin Lizzies in 1915 alone), a million vehicles sold in ten (or eleven) years is nothing to scoff at– at least these days (cough Lutz cough Ghosn). Right now, sales are jumping. In April, Priora sales rose 66.6 percent vs. last April. Year-to-date, they're up 22.6 percent. Happily (for Toyota), Priora are also selling like hot, gas/battery-powered hotcakes in Europe, where sales ascended by nearly 33 percent. Japanese Priora sales are up 24.5 percent. ToMoCo's press release calculates that the 1m hybrids silently cruising all over blind pedestrians the world have cut 4.5m tons of CO2 emissions compared to regular vehicles (et tu, Sequoia?). The Moving Forward folk claim that they'll be selling 1m hybrid vehicles per year. Chevy's Volt? Not so much.

Toyota Press Release »

33 Responses to “ Toyota Sells 1 Millionth Prius ”

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  • hwyhobo :


    If Ford and GM do not wake up, I may be driving a Prius in the next few years, so how can I argue with them?

  • Paul Niedermeyer :


    As per the Detroit News, Toyota has dropped incentives, raised prices, and there are (once again) waiting lists. High gas prices are the Prius’ friend.

    http://tinyurl.com/4zaq95

  • Mj0lnir :


    At some point, 15 mpg cars will be so cheap that you can drive one and still spend less than buying a Prius.

    Using the “If I knew then what I know now” theory, buying a GTO/Vette/Camaro/GT500/G8 in 2010 would be like buying a SS396 1969 Camaro in 1974.

  • philbailey :


    Is that already a million batteries that have to be disposed of?

  • Samir :


    What a “fad”.

    Are we closing in on an existence where ICE cars will be like manuals, i.e., just for enthusiasts and for those who enjoy driving?

  • phil :


    let your mind go to the SS396, slide onto the bench seat, depress the clutch, give her some gas, and turn that key. ahhhhh what a sound, your spine tingles. now do the same in a prius. kinda like waking up next to rosie o’donald.

  • Juniper :


    Speaking of batteries. I admit I was a big skeptic of the battery life in Hybrids. Obviously I was wrong, they work well and last a long time. Are any of the early ones having battery problems or having to replace? Are they going to last forever? I have not heard anything factual about it. Does anyone know?

  • quasimondo :


    Keep buying Priuses people! The more fuel you save, the more fuel I can use! This is great (for me)!

  • Mcloud1 :


    I am not arguing with Toyota. I made a promise to myself that I will buy a Prius as soon as I can afford it.

  • offroadinfrontier :


    “At some point, 15 mpg cars will be so cheap that you can drive one and still spend less than buying a Prius.”

    Funny you mention that!

    I’m in the process of breaking even on my new, economy subcompact so I can go out and buy a used small truck or minivan, and save over 300 dollars a month (including gas).

    During the process, I ran across a Nissan P/U with over 200K miles for 4400. Great shape, drive was awesome, insanely smooth for such high mileage. Right next to it? A 2002 Suburban for a little over 7K. The Corolla across the lot costs the same, yet has over 140K miles and isn’t in the best of shape. The used market is so insane right now that relatively young full-sizers are running for =/

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