Comments on: This is What Passes for an Audi Ad These Days

By: storminvormin

storminvormin — Sat, 11 Oct 2008 03:53:09 +0000

So the judgmental asshole drives an Audi.

I think they nailed it.

By: obbop

obbop — Sat, 11 Oct 2008 01:07:22 +0000

Ad cries out for Billy Bob in an older Chevy pick-up with a dog in the bed and a couple vile spawn and Ma scratchin’ themselves as they bounce down a dusty back road.

By: PG

PG — Fri, 10 Oct 2008 22:53:22 +0000

The M3 driver reminded me more of all the Boxster drivers I’ve encountered.

By: Johnster

Johnster — Fri, 10 Oct 2008 22:25:50 +0000

Can hardly wait to see the bitter, alcoholic, over-the-top mother (first wife of the Commander).

By: thebeastofrock

thebeastofrock — Fri, 10 Oct 2008 21:42:10 +0000

Funny ad, but really makes me think that Audi (and apparently owners of Audis) are just completely full of themselves, looking down their noses at people that drive other brands of cars.

By: Davekaybsc

Davekaybsc — Fri, 10 Oct 2008 21:22:17 +0000

I don’t think most Audi owners are gay. Rabbits, Jettas and Beetles on the other hand… They got the RX and the S-class, but they absolutely nailed the 3 convertible driving douche but good. Several months ago a 3 coupe flew by me driving just like that. About 15 miles further I saw it again – on its roof. Ultimate crashing machine.

I also noticed that the S was parked in between a Cadillac and an Infiniti – sequel?

By: noreserve

noreserve — Fri, 10 Oct 2008 20:38:56 +0000

I like it. I also like the one where the living room changes from staid to modern and the Benz outside changes to an Audi – quite effective. As an Audi owner, I’m biased (although not gay).

Gotta love the stereotypes – so fun. Enough to go around for everyone. When you’re the underdog, you can risk throwing out a few.

By: JEC

JEC — Fri, 10 Oct 2008 19:25:31 +0000

Har har. Apparently making fun of the wealthy is what Audi thinks will sell more luxury cars. Unless they want to sell their cars to people who are not wealthy and turn up their noses towards typical luxury stereotypes, but can get a subprime loan on menial credit (whoops, not anymore).

By: Phil Roast Beef

Phil Roast Beef — Fri, 10 Oct 2008 17:46:13 +0000

“Thai or Chinese” while looking at the adoption brochure.

Priceless.

By: Areitu

Areitu — Fri, 10 Oct 2008 16:43:01 +0000

They should turn this into a series of shorts for Audi’s lifestyle channel. If this wasn’t labeled “audi commercial” I would have thought they were driving an Accord or something.

By: jayparry

jayparry — Fri, 10 Oct 2008 16:37:44 +0000

Not bad actually so subtle are the references! to the adoption, what type of family everyone has and they dont call it out but you see which car each one has. Brilliant I say. And its entertaining!

By: 1996MEdition

1996MEdition — Fri, 10 Oct 2008 16:17:30 +0000

Man I wish I could see this stuff at work…..

By: Brock_Landers

Brock_Landers — Fri, 10 Oct 2008 16:09:56 +0000

Everything is correct in this Ad except for one thing. Sitting next to the Audi driver should have been a handsome looking dude :) Then stereotypes would have been 100% spot on.

And yeah, front passangers in Lexus should have been switched – dominant woman behind the wheel and wuss of a husband on the passanger seat.

By: virages

virages — Fri, 10 Oct 2008 16:08:20 +0000

Wasn’t there a recent Top Gear where the BMW M3 was demoted from the ultimate jerk-driving car and dethroned by the Audi RS4 or something to that effect?

By: lewissalem

lewissalem — Fri, 10 Oct 2008 15:58:42 +0000

I didn’t catch that “Thai or Chinese” the first time, she’s looking at an adoption brochure.

By: Jordan Tenenbaum

Jordan Tenenbaum — Fri, 10 Oct 2008 15:43:59 +0000

That was rather funny.

By: seoultrain

seoultrain — Fri, 10 Oct 2008 15:30:25 +0000

Billy: “Hey, who rules?”
Girl: “Billy rules!”
*car runs over a banana peel*
Both: “Billy rules! Billy rules! Billy rules!”
*car drives off a cliff, explodes*

By: Landcrusher

Landcrusher — Fri, 10 Oct 2008 15:30:10 +0000

I dunno.

The point is that if you buy an Audi, you won’t get labeled like the other brands’ drivers. The reality is that Audi dissappeared from the market for so long that they don’t suffer from a stereotype. Does the lack of stereotype overcome the lack of brand stability? Couldn’t Kia make the same pitch?

I think a better pitch would be to sell one’s own good stereotype rather than lack of bad ones. If I want the benefit pitched here, I would go for the Accord.

By: unregular

unregular — Fri, 10 Oct 2008 15:25:21 +0000

hahaha BILLY you PRICK!!!!

it’s on!

By: Detroit-Iron

Detroit-Iron — Fri, 10 Oct 2008 15:24:20 +0000

Billy RULES!

By: tomaxhawk

tomaxhawk — Fri, 10 Oct 2008 15:15:35 +0000

Ha! Love the over-the-top stereotypes. Very funny. Ok, i get it; if you are normal or want to appear so, drive an Audi. Those twins are an interesting character study. They should get their own youToob web series.

By: osnofla

osnofla — Fri, 10 Oct 2008 15:14:50 +0000

this is awesome. saw it on autoblog yesterday

By: ZoomZoom

ZoomZoom — Fri, 10 Oct 2008 15:13:26 +0000

Was that an ad? I thought it was a new sitcom or a new drama show or something. What were they selling?

“I think my hangnail’s infected.” That one made me laugh…but the “twins” creeped me out.