Comments on: The Truth About J.D. Power’s IQS http://www.thetruthaboutcars.com/the-truth-about-jd-powers-iqs/ The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news. Sun, 22 Nov 2009 16:08:04 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Robert Farago http://www.thetruthaboutcars.com/the-truth-about-jd-powers-iqs/comment-page-1/#comment-30 Robert Farago Fri, 16 Jun 2006 02:17:22 +0000 http://www.thetruthaboutcars.com/?p=1592#comment-30 Yes, they are a bit reluctant to release their precise methodology. Commerical secret or too wild and wooly for public consumption? GM quotes their results an awful lot, and they're customers. But then all of these JD Power-type guys see no problem in accepting money from the people about whom they report. Who's to say the Chinese Walls don't have ears? OK, gotta pee. Yes, they are a bit reluctant to release their precise methodology. Commerical secret or too wild and wooly for public consumption? GM quotes their results an awful lot, and they’re customers. But then all of these JD Power-type guys see no problem in accepting money from the people about whom they report. Who’s to say the Chinese Walls don’t have ears? OK, gotta pee.

]]> By: Michael Karesh http://www.thetruthaboutcars.com/the-truth-about-jd-powers-iqs/comment-page-1/#comment-27 Michael Karesh Fri, 16 Jun 2006 00:45:25 +0000 http://www.thetruthaboutcars.com/?p=1592#comment-27 It looks like the Strategic Vision has succeeded where social scientists have repeatedly failed: scientific proof for Maslow's hierarchy of needs (which should be familiar to anyone who has had Marketing 101). http://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs This sort of theory of values is old stuff. My M.A. paper concerned this sort of research back in the 1950s and 1960s. Connecting such values to purchasing behavrior has always been iffy at best. Tends to fall apart like wet toilet paper when pressed. People just refuse to do what they're expected to do when it's time to buy a car. That said, Strategic Vision does try harder than JD Power to explore and capture the nuances of automotive satisfaction. It's hard to say how well they succeed at this without more details than they publicly release. It looks like the Strategic Vision has succeeded where social scientists have repeatedly failed: scientific proof for Maslow’s hierarchy of needs (which should be familiar to anyone who has had Marketing 101).

http://en.wikipedia.org/wiki/Maslow’s_hierarchy_of_needs

This sort of theory of values is old stuff. My M.A. paper concerned this sort of research back in the 1950s and 1960s.

Connecting such values to purchasing behavrior has always been iffy at best. Tends to fall apart like wet toilet paper when pressed. People just refuse to do what they’re expected to do when it’s time to buy a car.

That said, Strategic Vision does try harder than JD Power to explore and capture the nuances of automotive satisfaction. It’s hard to say how well they succeed at this without more details than they publicly release.

]]> By: Robert Farago http://www.thetruthaboutcars.com/the-truth-about-jd-powers-iqs/comment-page-1/#comment-25 Robert Farago Fri, 16 Jun 2006 00:08:11 +0000 http://www.thetruthaboutcars.com/?p=1592#comment-25 I'd love to see what you make of Strategic Vision's methodology. Have a wander over to www.strategicvision.com and tell me what you think. Have fun climbing the tree of value centered knowledge. I’d love to see what you make of Strategic Vision’s methodology. Have a wander over to http://www.strategicvision.com and tell me what you think. Have fun climbing the tree of value centered knowledge.

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