This is on page 3:
Ford: The quality of Ford, Lincoln and Mercury brand vehicles soared to the top of the charts equaling that of Toyota and Honda, according to the 2008 U.S. Global Quality Research System.

This is the only thing I could find on the GQRS:
According to the 2009 U.S. Global Quality Research System (GQRS) survey conducted quarterly for Ford by the RDA Group of Bloomfield Hills, Mich. Ford is now statistically tied with Toyota at the top of the industry in initial vehicle quality.

The survey measured two things, the number of things gone wrong and customer satisfaction with vehicle quality over the first three months of ownership.

Ok, I get it: it’s a “system” consisting of Ford contracting a firm to perform a survey according to how Ford wants the survey done. Perhaps the “system” pre-determines the answers then creates the questions to drive the desired results?

Where do you begin to discuss a document so totally detached from reality? It so thoroughly misdirects the reader it should be used in business schools as a textbook example of putting a smiley face on raw sewage. “Polishing a trud” if you will.

This publication is the most toxic Kool-Aid I’ve seen in quite a while. Pity the poor person who has to make any kind of a decision based on the content.

Although just about every word in the document can be refuted, I’ll pick the following in large type at the top of page 6: Our vehicles [Chrysler, Ford, and General Motors] are among the highest quality, most reliable, safe, clean, and efficient on the road today.”

Indeed, for 2010, your cars are among the 33 highest rated. However, your cars are rated 33 (Chrysler), 16 (Ford), and 25 (Chevrolet-the bulk of GM). Your vehicles are “among” the highest but they are at or near the bottom of this list.

In all fairness, it actually says “…on the road today.” Does that actually mean every car and truck that is on the road today? How was this data gathered and processed? Measure the 2007 domestics against the 1981 imports did we?

Spin, spin, spin, spin, spin intended to hide, conceal, and shield the totally dismal state the domestic automakers are in and their prospects for the future.

When they’ve killed every industry and been run out of town, Michigan can make a comeback.

Sounds intriguing, doesn’t it?

Bunter

Huh? I thought the “standard” trick these days was to retain the maiden name so it was that little bit harder to pick out the hopelessly conflicted lobbyists. Maybe that’s just Australia and Europe.

They’re pretty hard to shame, so I imagine they don’t even pretend anymore eh?