Comments on: Tata Reviving Daimler Brand For Upmarket Ambitions

By: Category Bentley | Tata to enter uber-lux segment with Daimler revival

Category Bentley | Tata to enter uber-lux segment with Daimler revival — Fri, 08 May 2009 12:17:35 +0000

[...] [Source: Auto Motor & Sport (Sweden) via The Truth About Cars] [...]

By: 通过Daimler的复兴Tata将涉足超豪华轿车市场 - 潮流科技

通过Daimler的复兴Tata将涉足超豪华轿车市场 - 潮流科技 — Fri, 01 Aug 2008 07:25:14 +0000

[...] Gallery: Daimler Super 8 [Source: Auto Motor & Sport (Sweden) via The Truth About Cars] 阅读全文 | 邮件推荐 | 评论回复 [...]

By: capeplates

capeplates — Wed, 30 Jul 2008 09:11:21 +0000

Whatever TaTa do they always make a huge success of it – thats why they are one of the Worlds leading businesses. Daimler, like the pheonix, shall rise from the ashes

By: parimento1

parimento1 — Tue, 29 Jul 2008 05:33:51 +0000

you know, if Maybach was more than a tarted up S-class it might have suceeded. They even looked the same for god sakes!

By: Nicodemus

Nicodemus — Mon, 28 Jul 2008 23:59:34 +0000

“Now, for those of you who think think that reviving the storied Daimler name is a no-brainer for Ratan’s mob, I have one word: Maybach.”

Not really, Maybach is a contrived resurrection of a long dead name, whilst Daimler has never been out of production in 120 odd years, they were still making bespoke limos into the 1990s with the DS420 for goodness sake.

http://en.wikipedia.org/wiki/Daimler_DS420

By: Facebook User

Facebook User — Mon, 28 Jul 2008 22:57:13 +0000

CarShark :
July 28th, 2008 at 6:36 pm

Taking Jag up-market is a no brainer (Amazing Ford couldn’t comprehend something so simple and straight forward – and freaking obvious)

@Dynamic88:

Well…that’s what happens when you’ve got a hierarchy. Aston Martin was dropping down with the V-8 Vantage at $110K+, and the XKR was $90K+. How much higher can you go before the overlap starts?

I believe he meant upmarket in quality as well as price. ;-)

I’ll be interested to see what Tata comes up with for the Jaguar and Land Rover brands. Initially I thought what are they thinking buying two luxury brands when they make bottom of the barrel cars and work trucks/heavy equipment. But, it finally struck me, they do have design departments chock full of engineers who would probably be ecstatic to design something upscale rather than squeezing the last cent (literally) out of every design-the Tata Nano has one wiper blade simply to reduce costs. It will be interesting to see if they can best Ford. By the way, using the Daimler name is a no-brainer both here and in the UK.

By: CarShark

CarShark — Mon, 28 Jul 2008 22:36:25 +0000

Taking Jag up-market is a no brainer (Amazing Ford couldn’t comprehend something so simple and straight forward – and freaking obvious)

@Dynamic88:

Well…that’s what happens when you’ve got a hierarchy. Aston Martin was dropping down with the V-8 Vantage at $110K+, and the XKR was $90K+. How much higher can you go before the overlap starts?

By: Robert Schwartz

Robert Schwartz — Mon, 28 Jul 2008 21:41:26 +0000

Daimler (UK) produced limos for a long time. The Queen used to have some.

By: ole

ole — Mon, 28 Jul 2008 21:17:30 +0000

Daimler seems like a good brand to revive, it has a good name and little baggage. Now the only little problem is how to make a good enough car to compete in that market :)

By: Dynamic88

Dynamic88 — Mon, 28 Jul 2008 20:54:46 +0000

Taking Jag up-market is a no brainer (Amazing Ford couldn’t comprehend something so simple and straight forward – and freaking obvious)

If I’m not mistaken, some Indians are rather enamored of all things British, and Diamler is pretty well known in the UK for being the top drawer Jag. I believe it’s considered a separate marque there – but I may be wrong about that. This means they should do better with the traditional home market, and with the Indian upper classes.

Diamler -as a top trim level Jag- differes from Maybach in both price and cost to build. Tata will already be building the Jag, so what’s it going to cost to “Diamlerize” it? Whatever it costs, just mark that up and pass it along to the customer. Yes, this is a no brainer.

By: 50merc

50merc — Mon, 28 Jul 2008 20:44:17 +0000

Maybe the British are tradition-minded to go for a reborn Daimler, which was that nation’s first automobile brand. Daimler was long the car of the Royal family.

BTW, Maybach worked with Gottlieb Daimler to develop their innovative internal combustion engine.

By: rashakor

rashakor — Mon, 28 Jul 2008 20:43:24 +0000

Actually the Daimler name has probably more name-recognition than Mehbock!!
Even my mother would think we are talking of a Mercedes!

The legal implications of this situation should certainly be interesting. Tata is setting itself to walk on a minefield.

By: cleek

cleek — Mon, 28 Jul 2008 20:39:23 +0000

toxicroach :
July 28th, 2008 at 4:32 pm

20mill for non-exclusive rights?

WTF were they smoking?

Chrysler’s stash…

By: toxicroach

toxicroach — Mon, 28 Jul 2008 20:32:41 +0000

20mill for non-exclusive rights?

WTF were they smoking?