Who would have guessed the spoils of war had a nasty aftertaste? While Lord Dalhouise had the honor (honour?) of claiming India's legendary Kohinoor Diamond for the Queen in 1851, the Era of Globalization threatens to take UK's automotive crown jewel as reparations. India's Tata Motors currently has "absolutely no comments to make" about the prospect of bidding for Jaguar, but the estimated bid of 1.5 billion dollars for both the mighty Jaguar/Land Rover has the Times of India thinking otherwise. Its just a matter of time before this becomes a Bollywood love story.
13 Comments on “Tata Motors Makes a Play for Jaguar; Soon to be a Major Motion Picture?...”
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Tata Motors has a lot of things cooking right now; I assume they were one of the bidders for the Jaguar/Land Rover business because it’s a good fit for them from a strategic standpoint. India’s car companies are going to make themselves known on the global stage in short order, and since Tata is the most aggressive of the bunch, this makes sense. Although a lot of the activity in India’s market is in the lower end (see India – The Future Auto Giant here), India also has an ever-growing taste for luxury items, including cars.
And, last, but certainly not least, it would be a quite a public relations coup for Tata to buy these two iconic British brands…
B Moore – Autosavant.net
The shear poetic justice of it is going to make my head explode.
Good. Let them waste their money propping up a dying brand.
Good for them. At this point it would probably be worth it for the worldwide dealer network, that maybe all Jag has to offer at present. Maybe Tata has the courage to strive that Ford lost decades ago!
The Jaguar name still has a lot of recognition in India/Pakistan.
Reparations?
More like getting raped twice, no?
Hippo: Guess that depends on how much of the Crown Jewel they let remain in the UK. If they just swipe it like the Kohinoor…gotta love history!
Stick it to The Man – buy him out.
Sounds like a good time to buy Jag/LR if the price is right.
Didn’t a flush-with-money and rather drunken FoMoCo wander off the ship in London several years ago and pay $2.5 billion for Jaguar alone? And after investing billions to improve Jag’s quality, they are selling for $1.5 and throwing in LR to boot?
Looks like the middle class aren’t the only ones in America who suffered from the devaluation of the dollar…
Last I heard the total capital invested in Jaguar (alone) was over 10 billion. And now the going offers are 1.5b? Major ouchie.
Then again, if this was any other industry, a (consistently) poor performing acquisition would have been dumped many, many years ago…not when bankruptcy looms overhead.
10 billion dollars invested, and now perhaps being sold fpr 1.5 billion dollars. Yet the UAW is somehow blamed for Ford going down the tubes.
Well there’s plenty of (justified) blame to go around. :-)
“10 billion dollars invested, and now perhaps being sold fpr 1.5 billion dollars. Yet the UAW is somehow blamed for Ford going down the tubes.”
Thank you.