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	<title>The Truth About Cars &#187; ZEV</title>
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	<itunes:summary>The Truth About Cars is dedicated to providing candid, unbiased automobile reviews and the latest in auto industry news.</itunes:summary>
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		<title>The Truth About Cars &#187; ZEV</title>
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		<title>Pre-Production Review: 2013 Honda Fit EV</title>
		<link>http://www.thetruthaboutcars.com/2012/07/pre-production-review-2013-honda-fit-ev/</link>
		<comments>http://www.thetruthaboutcars.com/2012/07/pre-production-review-2013-honda-fit-ev/#comments</comments>
		<pubDate>Tue, 03 Jul 2012 13:19:32 +0000</pubDate>
		<dc:creator>Alex L. Dykes</dc:creator>
				<category><![CDATA[Car Reviews]]></category>
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		<category><![CDATA[ZEV]]></category>

		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=450721</guid>
		<description><![CDATA[Despite accounting for an incredibly small percentage of new car sales in America, the EV is all the rage in California. Rather than starting from scratch and designing an all-new car from the ground up (like Nissan), Honda chose the more economical route and electrified the second-generation Honda Fit. On the surface, the recipe sounds like [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.thetruthaboutcars.com/2012/07/pre-production-review-2013-honda-fit-ev/2011-honda-fit-ev-007/" rel="attachment wp-att-450729"><img class="aligncenter size-large wp-image-450729" title="2011 Honda Fit EV, Exterior, Photography Courtesy of Alex L. Dykes" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-007-550x358.jpg" alt="" width="550" height="358" /></a></p>
<p>Despite accounting for an incredibly small percentage of new car sales in America, the EV is all the rage in California. Rather than starting from scratch and designing an all-new car from the ground up (like Nissan), Honda chose the more economical route and electrified the second-generation Honda Fit. On the surface, the recipe sounds like a slam dunk, since the Fit is one of Honda&#8217;s most attractive and most fun to drive models now on sale. To prove to the masses that Honda has what it takes to go green, they flew me out to Pasadena to sample the all-new, all-blue Fit EV.</p>
<p><span id="more-450721"></span></p>
<p>Before we begin, we should talk about the elephant in the room: California Air Resources Board (CARB) compliance. Some years ago California decided that by 2025 15.4% of all new cars sold in California would have to meet the &#8220;Zero Emissions Vehicle&#8221; (ZEV) standard. Like any government program, the loopholes, credits and credit trading allowed in the convoluted legislation allow OEMs to sell only a small number of the &#8220;required&#8221; EVs over the next decade. Strangely the legislation doesn&#8217;t require that the vehicle be actually &#8220;<em>sold</em>&#8221; to the consumer either. Enter the lease-only 2013 Honda Fit EV.</p>
<p><a href="http://www.thetruthaboutcars.com/2012/07/pre-production-review-2013-honda-fit-ev/"><em>Click here to view the embedded video.</em></a></p>
<p>Because the Fit EV was designed to be an incredibly low volume vehicle (only 1,100 will be made for the 2013 and 2014 model years combined), you can get your electric Fit in any color you want, as long as you want blue. Aside from the single shade of &#8220;EV blue&#8221;, a tweaked front grille and some EV stickers, nothing about the Fit screams &#8220;electric vehicle&#8221; the way the Leaf&#8217;s unique sheetmetal does. Some may want the world to know they are saving the planet, but I prefer Honda&#8217;s discreet approach. While the Fit EV may look just its gasoline cousin, the Fit EV has different bumpers, side sills, an increased ride height and a totally different floorpan to accommodate the batteries and improve aerodynamics.</p>
<p><a href="http://www.thetruthaboutcars.com/2012/07/pre-production-review-2013-honda-fit-ev/2011-honda-fit-ev-017/" rel="attachment wp-att-450739"><img class="aligncenter size-large wp-image-450739" title="2011 Honda Fit EV, Interior, dashboard, Photography Courtesy of Alex L. Dykes" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-017-550x366.jpg" alt="" width="550" height="366" /></a></p>
<p>Say what you will about the logic and politics involved with making a &#8220;compliance&#8221; EV, the 2013 Fit EV has one of Honda&#8217;s best economy car interiors. The EV&#8217;s interior is dominated by various shades of light beige plastic, a soft leather steering wheel and comfortable fabrics. Compared to the 2012 Civic, the interior is luxurious. Pitted against the gasoline Fit, the interior has been tweaked enough that Honda isn&#8217;t kidding when they say the Fit EV is the &#8220;perfect Fit.&#8221; To help conserve power, a single-zine climate control system and heated seats have been adapted to the Fit in addition to the usual bevy of EV-specific gauges. While this may seem counter-intuitive, climate control allows more efficient control over fan speed and A/C compressor usage while heated seats make the cabin feel warmer than it really is on cold days. All Fit EVs come with Honda&#8217;s usual touch-screen navigation system with EV-specific software to find charging stations and graphically display your battery range. We were not able to test the feature during our time with the Fit EV, but all models will be equipped with their new voice command system <em>á la</em> Ford&#8217;s SYNC.</p>
<p><a href="http://www.thetruthaboutcars.com/2012/07/pre-production-review-2013-honda-fit-ev/2011-honda-fit-ev-020/" rel="attachment wp-att-450742"><img class="aligncenter size-large wp-image-450742" title="2011 Honda Fit EV, Interior, infotainment, Photography Courtesy of Alex L. Dykes" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-020-550x366.jpg" alt="" width="550" height="366" /></a></p>
<p>In addition to being 14mm higher than the gasoline Fit, the addition of the battery pack required changes to the shape of the Fit&#8217;s body. This in turn means the rear seats are unique to the Fit EV riding 1.4 inches higher, 3.3 inches further back and reclined just over 4 degrees more than the regular gasoline Fit. While the extra legroom is welcome and the headroom is still sufficient for all but the tallest passengers, I found the seat back angle to be uncomfortably reclined. Fortunately the front seats remain excellent, providing decent bolstering and above average lumbar support. If you are a shorter driver, be sure to check out the seating position before you lease, as the driver&#8217;s seat is not adjustable for height.</p>
<p><a href="http://www.thetruthaboutcars.com/2012/07/pre-production-review-2013-honda-fit-ev/2011-honda-fit-ev-010/" rel="attachment wp-att-450732"><img class="aligncenter size-large wp-image-450732" title="2011 Honda Fit EV, Exterior, Photography Courtesy of Alex L. Dykes" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-010-550x348.jpg" alt="" width="550" height="348" /></a></p>
<p>Since Honda&#8217;s press event was boiled down to a 4 hour event, our time behind the wheel was limited to a collective 3 hours and some 80 miles. While the added weight of the battery pack and the low rolling resistance tires limit grip compared to the gasoline Fit, the battery positioning means the center of gravity is very low. The low-mounted mass and a unique independent rear suspension make the Fit EV more fun on the twisties than I expected. Honda had a collection of 2012 Nissan Leafs on hand for comparison and the back-to-back is less than shocking: the Fit handles well and the Leaf handles like a large, heavy hatchback on skinny low-rolling resistance tires. Much like the Leaf, the Fit EV&#8217;s top speed  is limited by the combination of the redline on the motor and the single-speed transaxle.</p>
<p><a href="http://www.thetruthaboutcars.com/2012/07/pre-production-review-2013-honda-fit-ev/2011-honda-fit-ev-024/" rel="attachment wp-att-450746"><img class="aligncenter size-large wp-image-450746" title="2011 Honda Fit EV, Motor, Photography Courtesy of Alex L. Dykes" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-024-550x366.jpg" alt="" width="550" height="366" /></a></p>
<p>The Fit EV shares its 92kW (123HP) electric motor with the Honda FCX Clarity hydrogen fuel cell car, but the single-speed transaxle is unique to the Fit. The unique gearbox seems to indicate that although the Fit EV is destined to be rarer than a Rolls Royce, Honda is willing to invest in new EV technology. In order to extend the range, the Fit provides three driving modes: Sport, Normal and Eco. Sport provides accelerator pedal mapping and motor output similar to a regular gasoline hatchback. Normal reduces engine power to around 75kW (101HP) under all but full-throttle situations and Eco reduced power further to 47kW (64HP). While some described the Eco mode as &#8220;aggravating,&#8221; the goal of an efficient city-car style EV isn&#8217;t to jet around at top speed. According to Honda, the combination of the most efficient EV drivetrain on the market, a 6.6kWh on-board charger and an 82-mile range makes the Fit EV the best electric vehicle in its class. In reality, it&#8217;s the way the Fit EV drives that makes it the best. While the steering is as numb as anything on the market with electro-mechanical power steering, the handling is light-years ahead of the Leaf in terms of both road feel and grip. It was faster too, hitting 60 MPH a full second before the Nissan Leaf (7.91 seconds).</p>
<p><a href="http://www.thetruthaboutcars.com/2012/07/pre-production-review-2013-honda-fit-ev/2011-honda-fit-ev-012/" rel="attachment wp-att-450734"><img class="aligncenter size-large wp-image-450734" title="2011 Honda Fit EV, Exterior, Photography Courtesy of Alex L. Dykes" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-012-550x344.jpg" alt="" width="550" height="344" /></a></p>
<p>The eternal problem with an EV is charging time. While a car with an 82 mile range would be livable for every driving occasion as long as fill-ups took only a few minutes, charging times for EVs is rated in hours. For reasons that were never officially explained, Honda decided not to equip the Fit EV with the &#8220;CHΛdeMO&#8221; DC quick-charge connector Nissan has put their weight behind. This means that while your neighbor&#8217;s Leaf may take twice as long (7 hours) to charge on your 22oV home charger, they can get an 80% charge in half an hour by visiting a quick charge station.</p>
<p><a href="http://www.thetruthaboutcars.com/2012/07/pre-production-review-2013-honda-fit-ev/2011-honda-fit-ev-011/" rel="attachment wp-att-450733"><img class="aligncenter size-large wp-image-450733" title="2011 Honda Fit EV, Exterior, wheel, Photography Courtesy of Alex L. Dykes" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-011-550x366.jpg" alt="" width="550" height="366" /></a></p>
<p>While I&#8217;m unsure that California&#8217;s ZEV mandate is good politics, it&#8217;s obvious we can thank CARB for the existence of the Fit EV. Yet it&#8217;s the very nature of the way the Fit EV came into being that makes it both the perfect Fit and the most frustrating. For many Americans looking for a commuter car, $389 a month for the most economical car on the market including collision insurance is a fantastic deal. The flip side of course is that only 1,100 people will get to experience the low operating costs of what may be the best EV in America.</p>
<p>&nbsp;</p>
<p style="text-align: center;"><em>Not a <a href="http://www.facebook.com/TheTruthAboutCars" target="_blank">fan of our Facebook page?</a> Too bad, if you <a href="http://www.facebook.com/TheTruthAboutCars" target="_blank">liked us on FaceBook</a> you&#8217;d have been able to ask the Honda engineers and minders your burning questions about the Fit EV.</em></p>
<p style="text-align: center;"><em>Honda paid for a Southwest flight, one night&#8217;s stay in a hotel, a buffet lunch and all the electrons the Fit could consume.</em></p>
<p style="text-align: center;"><em>Specifications as tested</em></p>
<p style="text-align: center;"><em>0-30: 3.24 Seconds</em></p>
<p style="text-align: center;"><em>0-60: 7.91 Seconds</em></p>
<p>&nbsp;</p>

<a href='' title='2011 Honda Fit EV, Exterior with Nissan Leaf, Photography Courtesy of Alex L. Dykes'><img width="75" height="50" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-75x50.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Exterior with Nissan Leaf, Photography Courtesy of Alex L. Dykes" /></a>
<a href='' title='2011 Honda Fit EV, Exterior with Nissan Leaf, Photography Courtesy of Alex L. Dykes'><img width="75" height="50" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-001-75x50.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Exterior with Nissan Leaf, Photography Courtesy of Alex L. Dykes" /></a>
<a href='' title='2011 Honda Fit EV, Exterior with Nissan Leaf, Photography Courtesy of Alex L. Dykes'><img width="75" height="50" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-002-75x50.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Exterior with Nissan Leaf, Photography Courtesy of Alex L. Dykes" /></a>
<a href='' title='2011 Honda Fit EV, Exterior with Nissan Leaf, Photography Courtesy of Alex L. Dykes'><img width="75" height="50" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-003-75x50.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Exterior with Nissan Leaf, Photography Courtesy of Alex L. Dykes" /></a>
<a href='' title='2011 Honda Fit EV, Exterior with Nissan Leaf, Photography Courtesy of Alex L. Dykes'><img width="75" height="50" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-004-75x50.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Exterior with Nissan Leaf, Photography Courtesy of Alex L. Dykes" /></a>
<a href='' title='2011 Honda Fit EV, Exterior, Photography Courtesy of Alex L. Dykes'><img width="75" height="50" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-005-75x50.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Exterior, Photography Courtesy of Alex L. Dykes" /></a>
<a href='' title='2011 Honda Fit EV, Exterior, Photography Courtesy of Alex L. Dykes'><img width="75" height="49" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-006-75x49.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Exterior, Photography Courtesy of Alex L. Dykes" /></a>
<a href='' title='2011 Honda Fit EV, Exterior, Photography Courtesy of Alex L. Dykes'><img width="75" height="48" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-007-75x48.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Exterior, Photography Courtesy of Alex L. Dykes" /></a>
<a href='' title='2011 Honda Fit EV, Exterior, Photography Courtesy of Alex L. Dykes'><img width="75" height="51" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-008-75x51.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Exterior, Photography Courtesy of Alex L. Dykes" /></a>
<a href='' title='2011 Honda Fit EV, Exterior, Photography Courtesy of Alex L. Dykes'><img width="75" height="48" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-009-75x48.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Exterior, Photography Courtesy of Alex L. Dykes" /></a>
<a href='' title='2011 Honda Fit EV, Exterior, Photography Courtesy of Alex L. Dykes'><img width="75" height="47" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-010-75x47.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Exterior, Photography Courtesy of Alex L. Dykes" /></a>
<a href='' title='2011 Honda Fit EV, Exterior, wheel, Photography Courtesy of Alex L. Dykes'><img width="75" height="50" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-011-75x50.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Exterior, wheel, Photography Courtesy of Alex L. Dykes" /></a>
<a href='' title='2011 Honda Fit EV, Exterior, Photography Courtesy of Alex L. Dykes'><img width="75" height="46" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-012-75x46.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Exterior, Photography Courtesy of Alex L. Dykes" /></a>
<a href='' title='2011 Honda Fit EV, Exterior, Photography Courtesy of Alex L. Dykes'><img width="75" height="49" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-013-75x49.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Exterior, Photography Courtesy of Alex L. Dykes" /></a>
<a href='' title='2011 Honda Fit EV, Interior, cargo area, Photography Courtesy of Alex L. Dykes'><img width="75" height="50" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-014-75x50.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Interior, cargo area, Photography Courtesy of Alex L. Dykes" /></a>
<a href='' title='2011 Honda Fit EV, Interior, rear seats, Photography Courtesy of Alex L. Dykes'><img width="75" height="50" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-015-75x50.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Interior, rear seats, Photography Courtesy of Alex L. Dykes" /></a>
<a href='' title='2011 Honda Fit EV, Interior, dashboard, Photography Courtesy of Alex L. Dykes'><img width="75" height="50" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-016-75x50.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Interior, dashboard, Photography Courtesy of Alex L. Dykes" /></a>
<a href='' title='2011 Honda Fit EV, Interior, dashboard, Photography Courtesy of Alex L. Dykes'><img width="75" height="50" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-017-75x50.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Interior, dashboard, Photography Courtesy of Alex L. Dykes" /></a>
<a href='' title='2011 Honda Fit EV, Interior, dashboard, Photography Courtesy of Alex L. Dykes'><img width="75" height="50" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-018-75x50.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Interior, dashboard, Photography Courtesy of Alex L. Dykes" /></a>
<a href='' title='2011 Honda Fit EV, Interior, dashboard, Photography Courtesy of Alex L. Dykes'><img width="75" height="50" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-019-75x50.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Interior, dashboard, Photography Courtesy of Alex L. Dykes" /></a>
<a href='' title='2011 Honda Fit EV, Interior, infotainment, Photography Courtesy of Alex L. Dykes'><img width="75" height="50" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-020-75x50.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Interior, infotainment, Photography Courtesy of Alex L. Dykes" /></a>
<a href='' title='2011 Honda Fit EV, Interior, cargo area, Photography Courtesy of Alex L. Dykes'><img width="75" height="50" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-021-75x50.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Interior, cargo area, Photography Courtesy of Alex L. Dykes" /></a>
<a href='' title='2011 Honda Fit EV, Motor, Photography Courtesy of Alex L. Dykes'><img width="75" height="42" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-022-75x42.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Motor, Photography Courtesy of Alex L. Dykes" /></a>
<a href='' title='2011 Honda Fit EV, Motor, Photography Courtesy of Alex L. Dykes'><img width="75" height="50" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-023-75x50.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Motor, Photography Courtesy of Alex L. Dykes" /></a>
<a href='' title='2011 Honda Fit EV, Motor, Photography Courtesy of Alex L. Dykes'><img width="75" height="50" src="http://images.thetruthaboutcars.com/2012/06/2011-Honda-Fit-EV-024-75x50.jpg" class="attachment-thumbnail" alt="2011 Honda Fit EV, Motor, Photography Courtesy of Alex L. Dykes" /></a>

]]></content:encoded>
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		<title>CARB To Bump ZEV Mandate, Automakers Fight Back</title>
		<link>http://www.thetruthaboutcars.com/2011/06/carb-to-bump-zev-mandate-automakers-fight-back/</link>
		<comments>http://www.thetruthaboutcars.com/2011/06/carb-to-bump-zev-mandate-automakers-fight-back/#comments</comments>
		<pubDate>Sat, 11 Jun 2011 21:01:44 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Electric Vehicles]]></category>
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		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=398316</guid>
		<description><![CDATA[The WSJ [sub] reports California regulators want zero-emission vehicles—those that don&#8217;t run on petroleum—to comprise up to 5.5% of new-car sales in the state, or roughly 81,300, in 2018. The target would rise annually to 14%, or more than 227,600, by 2025&#8230; Tom Cackette, chief deputy executive officer of the California Air Resources Board, says [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://images.thetruthaboutcars.com/2011/06/zev-2050.gif" rel="lightbox[398316]" title="The CARB gameplan (courtesy:plugincars.com)"><img class="aligncenter size-large wp-image-398331" title="The CARB gameplan (courtesy:plugincars.com)" src="http://images.thetruthaboutcars.com/2011/06/zev-2050-550x338.gif" alt="" width="550" height="338" /></a></p>
<p><a href="http://online.wsj.com/article/SB10001424052702304778304576377823227859488.html">The WSJ</a> [sub] reports</p>
<blockquote><p>California regulators want zero-emission vehicles—those that don&#8217;t run on petroleum—to comprise up to 5.5% of new-car sales in the state, or roughly 81,300, in 2018. The target would rise annually to 14%, or more than 227,600, by 2025&#8230;</p>
<p>Tom Cackette, chief deputy executive officer of the California Air Resources Board, says his agency&#8217;s goal is to test whether electric cars can become mainstream vehicles, or wind up serving a &#8220;niche&#8221; market. Mr. Cackette said the state is investing in charging stations and other infrastructure, and he pointed to the sales of new plug-ins on the market to show that there&#8217;s a demand for the vehicles. He said he believes the California targets are feasible.</p>
<p>&#8220;That is a question we&#8217;ll only find out by trying,&#8221; he said. &#8220;I think [car companies] are making a pretty big investment in these vehicles, and they wouldn&#8217;t be doing that if they didn&#8217;t think there was a market there.&#8221;</p></blockquote>
<p>Industry lobby groups are pushing California to roll the ZEV mandate into the forthcoming national CAFE standard. Small automakers like Mazda complain that placing a California ZEV mandate on top of national emissions standards would create a &#8220;costly burden&#8230;in light of the uncertain marketplace and infrastructure for electric vehicles.&#8221; And since CARB is leading the federal government by the ear towards a national standard anyway, it could simply push for a higher CAFE rate, which would at least allow firms the flexibility to comply on their own terms. Adding a major ZEV mandate won&#8217;t fundamentally change the national standard, but it absolutely will force automakers to spend huge amounts of money to develop a kind of vehicle that has major shortcomings, is only as green as local electricity generation, and has yet to prove itself with consumers. Whatever you think of emissions standards increases, it should be clear that consumers should determine what mix of technologies can best serve their needs while lowering fuel consumption and pollution.</p>
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		<title>Tesla Loses More Money, ZEV Credit Revenue Stream</title>
		<link>http://www.thetruthaboutcars.com/2010/08/tesla-loses-more-money-zev-credit-revenue-stream/</link>
		<comments>http://www.thetruthaboutcars.com/2010/08/tesla-loses-more-money-zev-credit-revenue-stream/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 19:49:18 +0000</pubDate>
		<dc:creator>Edward Niedermeyer</dc:creator>
				<category><![CDATA[Electric Vehicles]]></category>
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		<guid isPermaLink="false">http://www.thetruthaboutcars.com/?p=362330</guid>
		<description><![CDATA[Earlier this week, Tesla reported a $38.5m Q2 net loss, up from its $29.5m in the first quarter of the year. The good news was that revenue rose by about $8m over Q1, to $28.45m, but development and selling/general expenses rose countering the higher receipts. Other good news came on the Model S front, as [...]]]></description>
				<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://images.thetruthaboutcars.com/2010/08/teslamodelspeek.jpg" rel="lightbox[362330]" title="Not everything about Tesla looks this good under the covers..."><img class="size-full wp-image-362342 aligncenter" title="Not everything about Tesla looks this good under the covers..." src="http://images.thetruthaboutcars.com/2010/08/teslamodelspeek.jpg" alt="" width="468" height="313" /></a></p>
<p>Earlier this week, Tesla <a href="http://www.sec.gov/Archives/edgar/data/1318605/000119312510177203/dex991.htm">reported</a> a $38.5m Q2 net loss, up from its $29.5m in the first quarter of the year. The good news was that revenue rose by about $8m over Q1, to $28.45m, but development and selling/general expenses rose countering the higher receipts. Other good news came on the Model S front, as Tesla claims that body and powertrain development is complete for the forthcoming sedan. But with the company <a href="http://news.yahoo.com/s/ap/20100804/ap_on_bi_ge/us_earns_tesla_motors">losing about $5 per share</a> (currently valued at $19.70 each), there&#8217;s more bad news coming. In a piece at <a href="http://www.wired.com/autopia/2010/08/tesla-subsidy-vanishing-amid-electric-vehicle-boom/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+wiredautopia+%28Blog+-+Autopia%29">Wired Autopia</a>, Tesla&#8217;s former PR boss Darryl Siry points out that a key revenue stream for Tesla is being closed.</p>
<p><span id="more-362330"></span>Siry explains</p>
<blockquote><p>The ZEV [Zero Emissions Vehicle] credit is the basic mechanism of  the <a href="http://www.arb.ca.gov/msprog/zevprog/zevprog.htm">Zero Emissions Vehicle Program</a>. The mandate required automakers selling more than 60,000 cars in California annually to build a certain number of zero emissions vehicles. Automakers who haven’t met the mandate have been allowed to purchase credits from manufacturers who produced more ZEVs than the mandate required.</p>
<p>The auto industry complained that the original mandate was impossible to achieve and over the years has successfully argued to have it weakened.  Another change allowed automakers to meet the mandate in part by producing hybrids and ultra-efficient gasoline vehicles called <a href="http://en.wikipedia.org/wiki/Partial_zero-emissions_vehicle">partial zero-emissions vehicles</a>. But even under the relaxed guidelines, as of 2008 several automakers found themselves needing credits.</p>
<p>There was only one place to get them: Tesla Motors.</p></blockquote>
<div>Last year Tesla sold over $8m in ZEV credits, and as Siry points out</div>
<blockquote>
<div>In a recent meeting a  Tesla finance vice president told analysts they could assume every <a href="http://www.wired.com/autopia/tag/tesla-model-s/">Tesla Model S</a> sold would generate approximately $5,000 in ZEV credit profit, according to one person who was present at the meeting. Morgan Stanley underwriters cited the same figure in their presentation to potential investors during the recent Tesla IPO roadshow.</div>
</blockquote>
<div>The problem is that with more EVs about to hit the market, the party is ending. Not only will EVs like the Leaf increase the supply of ZEV credits, but EVs from Ford and GM will reduce demand. And that spells bad news for the EV market that Tesla had enjoyed a monopoly on.</div>
<div>
<blockquote><p>In a finite market, when all sellers have the same commodity, the marginal cost is zero, and supply greatly outstrips demand, the price of the commodity in theory converges to zero. In practice, as long as there are some buyers, the price will be something other than zero but is certain to crash from current levels, undercutting the potential subsidy to electric vehicle startups.</p>
<p>The Model S, which Tesla tells analysts will have an average selling price of about $75,000, targets a very different market than the $32,000 Leaf or the $41,000 Volt. (All prices are before the $7,500 federal EV tax credit.) Yet the Leaf and the ZEV credits it will produce may be the biggest threat to the viability of the Model S.</p>
<p>Tesla has tried to minimize the role of ZEV credits to analysts, but $5,000 of pure profit per car represents a full 26 percent of the projected gross margins on the Model S and more than 50 percent of the projected bottom line, according to targets presented by the company during the IPO roadshow. As the market value of the ZEV credit plummets, Tesla will need to make up that margin through price increases and putting additional pressure on aggressive volume goals.</p></blockquote>
<p>Tesla&#8217;s response: <a href="http://earth2tech.com/2010/08/05/tesla-ceo-nissans-leaf-battery-is-primitive/">bash the Leaf for not having thermal management</a>. And as satisfying as that strategy is, it&#8217;s no replacement for 5k profit per car. Meanwhile, with <a href="http://www.thetruthaboutcars.com/will-audi-put-tesla-out-of-business/">Audi and Mercedes targeting Tesla&#8217;s core business</a> and VW stealing Tesla&#8217;s secrets by way of its ousted founder Martin Eberhard, it has got to feel like the walls are closing in at Tesla headquarters.</p>
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