Telling someone that you can run a car on hydrogen — a greenhouse gas — and emit clean water as the singular byproduct is already an extremely novel concept. You don’t need a laser light display or sideshow antics to make that fact more interesting or palatable. In the case of Honda, you absolutely do not need to include the disembodied heads of singing children bathed in light. In fact, the actual message might even become partially lost in the abyss of confusion you’ve created as people furrow their brows and wonder if someone has snuck a psychoactive drug into their beverage.
For reasons clearer to hired visual artist Adam Pesapane than myself, the 2017 Clarity Fuel Cell ad campaign uses a central theme of floating heads — frequently representing chemical compounds and molecular structures. The end result is as informative as it is unsettling, though it heavily favors the latter.
The dialogue from Tesla wasn’t all rainbows and puppies this week.
In oddly coordinated diatribes, CEO Elon Musk and his vice-president of business development took off the soft driving gloves and laid into their competition and the country’s regulators. The message? Put up, pay up, or shut up. (Read More…)
California’s low- and mid-income residents may soon be able to board the EV train with help from a bill now working its way through the state’s legislature.
A change to the California Air Resources Board’s Zero-Emission Vehicle credit program will leave Tesla with four credits per car cold for the foreseeable future, down from seven credits for every Model S through 2013.
Despite being an incredibly small part of the US market share, you don’t have to look far in California’s urban areas to find a car with a plug. The reason for that is California’s controversial EV mandate. California wants 1.4 million EVs and plug-in hybrids on the road by 2025. Up till recently, California’s regulations seemed like a pie-in-the-sky dream with a far-away deadline. That changed last year when CARB (California Air Resources Board) mandated (in a nutshell) a combined 7,500 zero-emission vehicles be sold between 2012 and 2014 by the large auto makers in the state. (Credits and trades are not included in that number.) Come 2018, smaller companies like Volvo, Subaru and Jaguar will have to embrace plug-love and at the same time, most of the silly green credits go out the window. By 2025, if my home state has its way, 15% of new cars will be an EV. In California. This brings us to the little orange 500 Fiat lent us for a week. Because everyone is getting into the EV game, this will be our first EV review where we make no mention of living with an EV, range anxiety or charging station availability. If you want to know about that, click over to our 7-part saga “Living with an EV for a week.”