Sweet, sweet publicity. Although I am loathe to admit it, I am a sucker for a slick ad campaign. Those catchy jingles, perfectly posed photos, and quick camera cuts work their way into my psyche and demand that I throw down my hard earned cash for something I may not need, but God how I want it! Done right, an ad campaign can have a lasting effect on me – I’m not sure if Bertel is to blame, but does anyone else remember when Volkswagen used Elvis Presley’s “Devil In Disguise” to promote their GTI? I sure do- too bad I can’t find it on you tube! So let’s talk car ads – here are some of the greatest car ads of all time:
Tag: You Tube
In 2005, ABC News Polls claimed the average daily commute in America was 16 miles, a number borne out in our own Facebook poll. If you have a commute like that and want an EV for commuting and a hybrid for road tripping, you’re the target demographic for a plug-in hybrid. Since I’m not a trust fund baby, and neither are most of TTAC’s readers, I’m going to forget about the Karma while we dive deep into Ford’s first (and interestingly spelled) Energi.
When car companies need to stretch out a model’s useful lifespan, there are a number of tricks they use. After the first year, new colors are added. The next few year options and trim parts are tweaked. Around year four, a limited edition surfaces followed by a drivetrain revamp in year 5. And so it is with Infiniti’s sporty FX crossover, now entering its fifth model year as the “new” 2013 Infiniti FX37. You guessed it, the only thing new about the FX37 is the engine. Today’s burning question is: does a new engine give a luxury vehicle a lease on life? Or is this thinly disguised crossover life support? Click through the jump to find out.
So you think you need to carry seven people in comfort with decent economy but you don’t want to buy a minivan? Enter the three-row crossover. Thanks to stronger fuel economy regulations there are plenty of three-row CUVs to choose from, but you want something with a better brand name under 55-large, what does that do to the playing field? You’re left with the Lincoln MKT, Acura MDX, Volvo XC90, Buick Enclave and the newcomer in this phone booth sized segment: the 2013 Infiniti JX35. The new soft-roader Infiniti is already off to a good start coming in third in sales to the Enclave and MDX despite sales starting in April of this year. What’s it like to live with for a week and how does it stack up? Click through the jump to find out.
What do you get when you add two doors to a 6-Series coupé? Last year the answer was: a 7-Series. Of course that was last year, now BMW has an all-new answer: the Gran Coupe. Of course, calling your latest sexy sedan a “coupé” is nothing new (Mercedes has done it since 2004), what is new is the process by which this “coupé” arrived. Normally manufacturers introduce a new sedan, then within a year they delete two doors, lop off some trunk, give it a sporty grille and launch it as a coupé and convertible. The 6-Series Gran Coupe (GC) on the other hand is what happens when you take a an expensive coupé and add doors. In BMW speak, this process created a four-door coupé. Confused yet? Allow me to explain: apparently all you have to do to create a coupé is remove the sashes from the windows. (This means that Subaru buyers have driven coupés all these years and didn’t know it.) Can the sexy 6-Series beat Mercedes at their own CLS game? Let’s find out.