The 2012 Yaris! It’s a car! That might sound like the strangest marketing claim for a new car ever, but if you dig deeper it is Toyota’s attempt at saying “OK, we get it.” Why? Because Toyota, like most manufacturers, has had trouble staying on message with basic transportation. Need proof? Look no further than the Corolla. The Corolla was a small, cheap and cheerful vehicle that has since grown into a 15-foot long sedan that weighs almost 3,000lbs and can reach $20,000 with options. No matter how nice a Corolla might be, cheap to buy it isn’t.
Categories:

Recent Comments
Sundowner - Bertel keeps noting that the premium car brands have the best loyalty. i’d like to see some back-up numbers. I thought Ford and Kia had the best...
Conslaw - Olds should have been merged or co-marketed with Saturn in the eary 1990s when the Cutlass Supreme looked like a giant Saturn SL. Olds could have...
Buickman - it was a reward for boycotting Iran anyway. the tribute is satisfied and we got out for cheaper than the Fiat Fiasco.
morbo - My personal hatred of GM aside, I never understood the need to kill any of the brands. Obviously badge engineering 6 different version of the same...
NN - The plant in Shanghai has only been producing the XTS for a couple of months now and it’s selling in similar numbers there as it is in the US. All other...
Motorhead10 - Even Fletch saw the badge engineering in 1985 “As I pulled up to my imitation palatial apartment building, I noticed the familiar red...
tbp0701 - I also grew up in a “GM family” and thought the 442 was one of mankind’s greatest achievements. I was also fairly proud when I...
Landcrusher - You drop the canoe at the put in. You drive to the pull out and park. Cycle back to the boat. Paddle to the car. Carry boat back to bike. Reconsider hiring an...
krhodes1 - While I agree that GM had a couple cars in Oldsmobile when they killed it, I think they still needed to kill it. They should have kept the cars...
-Nate - Sigh . Jack’s right as are all the others who cut through the B.S. and identify greed and arrogance killed the golden goose that was Generous...